Reprise’s Post

You're ready to create interactive demos, but where do you even start? 👀 Here are five quick steps to storyboard your demos for success: 🎯 Define your purpose and audience What's your demo's goal, and who is it really for? Use these insights to tailor your content to resonate with specific personas. 🤙🏻 Determine length and CTA Align your demo's duration with your audience's attention span. Then sign off with a compelling CTA that prompts action, whether it's exploring a feature or signing up for a trial. 💡 Highlight 'Aha!' moments Identify moments in your demo that reinforce your product's value. Talk to your users and identify the most critical pain points they solve with your product. 🗒 Define steps and write copy Clearly outline each step of your demo. Write engaging, audience-appropriate copy to highlight different parts of your demo. 💻 Document the flow Create a logical flow for your demo and document it on a Google Doc or Notion. Now you're all set to create a winning product demo! 📚 Pick up more tips from our blog https://lnkd.in/gSsv2X-X #interactivedemo #productdemo #ondemanddemo #saasdemo

My good friend Kenan Akbas and the rest of his team have built something I'm so excited about: Alignwith. Back in my product marketing days, Kevin Sturm would joke that product marketers were "alignment specialists," because the process of launching a new product was herding cats x10. Alignwith is a boon for product teams. It allows you to work efficiently (automate idea prioritization, roadmap creation, and task management) so you can focus on the things that really matter (like product strategy, measurement, and delivering value). Check it out and let Kenan know what you think! #productmarketing #gtm #productdelivery #productmanagement

5 Steps to Effective Product Positioning 🚀 1️⃣ Identify Market Opportunities: Spot unmet needs in your target market to shape your positioning. 2️⃣ Analyse Competitors: Understand the competition to find your unique differentiation. 3️⃣ Define Customer Personas: Know your ideal customers and what resonates with them. 4️⃣ Craft Your Value Proposition: Create a compelling value statement that sets your product apart. 5️⃣ Communicate and Iterate: Test your positioning, refine messaging, and align your teams. #ProductPositioning #GoToMarket #ProductLeadership #PMcademy #ProductBootcamp #ProductManagement #ProductSchool

Success isn't just luck; it's about strategy and storytelling. Follow these tips to analyze successful product launches and their growth metrics. Ready to elevate your product's message? Connect with us at GTM Labs. Brilliant Tech, Meh Messaging? Time for Some Word Magic. #ProductLaunch #GrowthMetrics #SuccessStory #productmarketing #gtm #productlaunch

🚀 Just unlocked my Product Marketing IQ Score with the Product Marketing Alliance! From GTM to positioning and messaging to storytelling and beyond, I'm thrilled to be a 'Genius' level. 🌟 How about you? Share your journey and experience in developing and owning key product marketing pillars. Let's inspire fellow product marketers to take this valuable test and fuel their self-growth. #ProductMarketing #PMAScore #ProductMarketingIQ

#mondaymorningmotivation Connecting with thought leaders to discuss best practices, learnings and challenges is one of my favourite ways to get inspired 💫 A couple of weeks ago I had the opportunity to present the key note speech at the Product Marketing Alliance Summit in Paris on leveraging strategic product narratives to uplevel the business and growth! A new practice we introduced at Qonto at the end of last year. Main takeaways: 1️⃣ Plan a comms strategy that aligns with your customer timelines 2️⃣ Keep your business objectives in mind to influence the product roadmap 3️⃣ Combine product (existing & new!), customer timeline and customer pain points to build #strategicnarratives leveraging product Thank you to Beth Walker and the whole team for having me and my fellow inspiring speakers for making this a great day! #learning #bestpractice #productmarketingparis

Have you tried Productboard roadmaps? Here's how they can help your product org unite the entire business around your plans: 🗺️ Easily create roadmaps based on a variety of templates and can be tailored for any audience 🗣️ Filter roadmaps for given customers or customer segments to show just the features that matter to those types of users — based on the actual feedback you've received. ⏳ Ensure that roadmaps stay synced with the rest of your product data to reflect your latest plans (unlike PowerPoint roadmaps that quickly become out-of-date) Learn more 👇

1. Tailored Product Positioning 2. Swift Go-to-Market Strategies 3. Expertise on Demand Brilliant Tech, Meh Messaging? Time for Some Word Magic. Share if you value speed in business! #ProductMarketing #BusinessGrowth #GTMLabs #productmarketing #gtm #productlaunch

The challenge of selling to Product Marketers: 1. It's a new-ish role. Sometimes without a dedicated budget. 2. It's highly cross-functional, so you often need to sell into other teams, as well. That's why we don't see many SaaS building and marketing for PMMs. Derek Osgood and the Ignition team have accepted these challenges though. Here's their strategy 👇 • take a category creation approach • educate buyers to create demand and carve out budget • build for PMM but also the GTM use case as a whole • allow teams to use portions of the Ignition platform, instead of forcing a rip-and-replace of all existing GTM tools Listen to the full episode with Derek here ➡️ https://lnkd.in/gDJEv6-c

Every PM needs a PMM. The Product Manager and their best mate, a Product Marketing Manager. The #GameChanger Community This Week episode is all about that Yin and Yang! So, at the heels of the #GameChanger Community crossing 10K registered users, I sat down with Our Product Manager Ishan Nagar and Product Marketing Manager, Jessica Quazza about how they perfectly complement each other. ⚙ Ishan gave us a sneak peek into the evolution of our Gainsight Hubspot connector, showcasing how it's grown to meet market demands. 🎤 Jessica showed her magic in presenting complex Releases as compelling stories This marks the evolution of how we present Gainsight Releases as 'Product Updates' on the Community. It's about enhancing our community experience and making our releases even more digestible, accessible and relatable to a broader audience utilizing an OOTB module of our underlying Gainsight CC product. Here's to seeing our major releases in a new light. ✨ #ProductUpdates #ProductManagement #ProductMarketing #Gainsight #Collaboration #TCTW #PMM #release #releasenotes #TCTW #SAAS #CustomerCommunities #CommunityManager