Elevar’s Post

Did you hear the news... Mastering Meta Ads in 2024 is officially open for registrations 🍾 This is my first-ever masterclass And it's completely FREE! To grow and scale your business in 2024 - you need paid ads. This Masterclass will show you how to leverage the power of Ads in your business to achieve sustainable growth and success. Sign up here: https://lnkd.in/ePdq625d #masterclass #metaads #businessgrowth

10 dead-simple Google Ads optimizations to increase profitability: 1. Adding negative dynamic ad targets 2. Excluding kid's YouTube channels 3. Removing bad products in Pmax 4. Pausing bad keywords 5. Adding negative keywords 6. Pausing bad locations 7. Using feed-only asset groups in pmax 8. Retargeting recent visitors only 9. Only focusing on winning products 10. Exclude sensitive content placements They are not advanced or sexy But sometimes it’s the boring fundamental stuff that’s most impactful. What did I miss? Super simple optimizations only. —————— #Googleads #ppc #PaidSearch

Monitor your competitors ads on Google & Meta network for free ! Keeping an eye on competition is critical for a digital marketer. Its impossible manually to keep a track of ads which the competition is running. There are paid solutions for the same but now you can do it for free. Try ' Google Ads Transparency Centre' & ' Meta Ads Library'. You just need to enter the name of the brand you want to track & Voila, all the live ads across the network are shown. Its real time & its free!! Links in comments. #googleads #metaadvertising #competitiveintelligence

Meta-Ad Tips and Tricks When you run the meta ads, you can see the "learning" in the delivery column during the initial stage of the ad campaign. It is the learning phase of the campaign. The ad campaign progresses through various stages before becoming active, and it’s crucial to focus on each stage, with particular emphasis on the learning phase. Avoid making unnecessary changes that revert your ad groups to this phase. The learning phase is essential for optimizing ads and developing new strategies for your Facebook campaigns, so don’t skip it. If anyone has any inquiries regarding paid ads, do send me a message. I am more than happy to help. #metaads #paidads #digitaladvertising

Reflecting on Our Continued Market Relevance and Resilience It's truly uplifting to share some compelling insights from the latest survey of marketers in our country of origin. The findings underscore our enduring significance in the market: Relevance: It's a source of genuine satisfaction to learn that 25% of marketers currently leverage our services, with an impressive 81% awareness among them. This reaffirms our impact and relevance in the industry. It's particularly humbling to be mentioned alongside global behemoths like Google, Meta, Spotify, and Adform in terms of relevance and visibility. Our journey, which commenced two decades ago, has been marked by numerous challenges, yet we've not only persevered but flourished. After two decades, it's heartening to observe that we remain fiercely competitive, maintaining substantial market share, and enjoying robust brand awareness in our native market. This serves as a testament to the enduring value of agility, intellect, and innovation in navigating a crowded marketplace. Looking forward, I'm invigorated by the prospects that lie ahead. We remain steadfast in our commitment to pushing boundaries, and delivering unparalleled value to our clients. Here's to another 20 years of growth, innovation, and continued impact in the realm of display advertising!

I will repeat this 'till I die. Do NOT optimize for ROAS on Meta Ads. ROAS relies on attribution and attribution is broken. You cannot optimize for ROAS on Facebook as you are likely not considering the value that FB ads contribute to the overall business and instead, you are focusing on a metric that requires attribution to work as it did 10 years ago. Meta ads are a game of driving the sales volume, not ROAS ALSO Meta ads will generally have a lower ROAS at higher spend. ALSO If you care that much about ROAS, you could target all previous customers but why waste money on it when you could just send them an email FOR FREE? So please, please, please. STOP optimizing Meta Ads for ROAS #MetaAds #FacebookAds #GrowthMarketing #PPC #GrowthMarketing

Are you running paid media without a CAPI connection? Tisk Tisk! That's like trying to fly a plane without wings. Sure, you can do it, but will you make it to your destination? Who knows. (shout out Spirit). Imagine a world where your ROAS continually improves week over week, your CAC decreases, and spend is scaled. That's what's possible with a CAPI connection, like Popsixle. A Super-booster for your facebook ads and a transparent view into your performance. https://lnkd.in/e9f4T473 #CAPI #meta

Have you ever seen and wondered why some Facebook posts have the ‘sponsored’ tag? Meta has introduced the Meta Ads Manager, a platform through which you can create, manage and optimise your paid media activities across all Meta platforms. Learn more in our blog: https://bit.ly/3rVcteU #Meta #PaidMedia #Ads