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Want to learn how to create a branded experience that keeps frontline teams engaged? Then you need to speak with Scott Thomas Jr. with Allbirds. I continue to learn so much from his approach to store comms. 💫

Personal PR… I used to shy away from it! I believed that great work would always speak for itself. But in today’s fast-paced professional world, with managers juggling countless priorities and others loudly showcasing their wins (even when there’s little substance), being quiet means being overlooked. I’ve changed my approach – better late than never, right? 😊 Last week, I tried something different and gave a bit more insight into who I am. If you’re curious, you could check it out here: https://lnkd.in/euPgvJ4i. Today, I want to tell you why I’m the asset your Internal Communications team needs. I have worked with the world’s biggest brands and have proven experience in crafting strategic messaging, driving employee engagement, and creating impactful internal stories. I help organizations communicate with clarity and purpose. My goal? To ensure every voice is heard and every message truly resonates. Don’t just take my word for it — swipe through to see what those I’ve worked with have to say! 👇 #InternalCommunications #EmployeeEngagement

In many companies, one of the most important target audiences often gets deprioritized--your employees Every organization should have a dedicated and intentional employee communications plan as a part of your overall marketing strategy. Not only is employee communication critical to building engagement, driving culture, increasing efficiency and aligning with corporate goals, but they are also an often overlooked marketing channel. When employees feel belonging and purpose in their work, they openly share and promote their organization. Word of mouth still has a power that ad spend can't buy. A solid company culture doesn't just happen, it is built on a foundation of thoughtful and strategic employee communication.

Unveiling a new brand is more than just a single moment. So, what are the key components of a solid brand launch? 📌 Strategy — define your vision. 🎨 Design — bring your vision to life with logos, colour schemes, and tone of voice. 📰 Public relations — share your new identity with the world through targeted media activity. 🤝 Employee engagement — leverage the power of your employees as brand ambassadors to amplify your message, enhance credibility, and expand your reach. Keen to craft the perfect brand launch strategy for your business? Let's talk: https://lnkd.in/eFu3G8gt #PublicRelations #MediaRelations #BrandDesign #BrandStrategy #YorkshireBusiness

Brand isn't just important for customers. It's important for employees too. Without a steadfast identity and understanding of what makes an organisation a unique and distinct community, what it stands for or intends to achieve, it makes cohesion and cooperation really difficult. This comes at a cost when done poorly. Culture, strategic alignment and employee engagement are all fruits of the brand. And it is the foundation upon which all internal communication is built. This is precisely why the internal communication function has a role to play in crafting the brand because it is a specialisation in producing clarity. #brand #internalcommunication #culture #employeeengagement

Today we launched our new internal communications platform at Precision Proco and it got me reflecting on why, as a marketer I’m so passionate about employee engagement and its because I know that employee engagement and brand development must work hand in hand. Without our employees our brand values are just words that don’t really mean anything (that and I love to see happy smiling faces around me every day 😊) In today’s  market, our brand’s success is shaped not just by our external marketing efforts, but by the passion and commitment of our team from within the business. Employees are our most authentic ambassadors. When they are engaged, they don’t just “do the job” – they live and breathe the brand. So here’s why I believe employee engagement is critical to marketing and brand development in our business: ·       Authenticity: Engaged employees naturally align with our brand’s values, which is evident in every customer interaction. People can spot genuine passion and enthusiasm from a mile away. ·       Innovation: When our employees are engaged, they are more creative and contribute ideas. They understand our goals and feel empowered to take initiative. ·       Trust & Credibility: Customers trust brands that are backed by enthusiastic, motivated teams. When our employees are advocate for our brand, it builds credibility. ·       Customer Experience: Engaged employees go the extra mile to ensure our customers have positive experiences, which is critical for long-term brand loyalty. ·       Brand Consistency: An engaged team ensures that every touch point is aligned with our brand identity. From social media posts to customer service calls, the brand remains consistent. So by fostering a culture of engagement, we’re not just improving morale—we’re strengthening the core of our brand and I'm determine to not overlook the power of the team behind the brand! More on this on a future episode of our “Great Minds Print Alike” Vlog (If I get the nerve up to be the interviewee rather than the interviewer!!) #EmployeeEngagement #MarketingStrategy #BrandDevelopment #EmployeeAdvocacy #Leadership

Did you know that your employees can be your biggest brand advocates? Unlock the potential of your workforce and turn your employees into brand champions! By using the "Notify Employees" feature, you can enhance your brand in following ways: - Increased brand awareness: Reach a wider audience through your employees' networks. - Enhanced credibility: Content shared by employees is seen as more authentic and trusted. - Improved employee engagement: Show your employees you value their voice and encourage them to be brand ambassadors. Don't miss out on the opportunity to leverage your employees as brand advocates. Share your experiences with the "Notify Employees" feature in the comments below! #employeeadvocacy #linkedin #marketingtips #employerbranding #socialmediagrowth

Internal Communications Beyond Digital In a world saturated with digital noise, The power of a personal touch in internal communications cannot be overstated. 🌟 As we navigate through an era where employee engagement and digital experience are intertwined, it's crucial to remember the essence of human connection. Technology affords us incredible tools for reaching out across the globe, yet the heart of impactful communication lies in its ability to resonate personally. As internal comms professionals, we have a unique opportunity to use digital platforms not just as broadcast channels But as spaces for meaningful interaction. By weaving empathy into our digital narratives, we transform our messages from mere broadcasts into conversations that uplift, inspire, and connect. Let's commit to crafting stories that inform, engage, and resonate on a deeply personal level. #DigitalEmployeeExperience #HumanConnection #EmployeeEngagement

Your employer brand Starts at your internal brand The most powerful and authentic employer brands in my opinion are employee led Because their employee value propositions are absolutely on point 👏 Your employees become your best brand ambassadors without even trying Resulting in - stronger attraction - better retention - increased engagement - high performance But here’s the secret sauce - It also gets you inbound business!

Something I’m truly passionate about in corporate communications is uncovering stories from within an organization. Not only does this boost employee engagement, but it also provides an authentic foundation for marketing communications efforts—talk about efficiency! Simplified 5-Step Approach: 1. Relationships - Get to know your colleagues and what they do, beyond just the job. 🫷🏻🫷🏻 2. Intel - Conduct interviews, send surveys, gather data—everything counts. ℹ️ 3. Align - Sync with your organization’s culture, mission, KPIs, etc., then go back to your intel to craft the narrative. 👆🏻 4. Plan - Choose your channels, timing, content, and measurement strategies; then review with others. ✍🏻 5. Launch - Execute, evaluate, adjust, and review. 🚀 Who else LOVES this part of corporate communications? #corporatecommunications #employeeengagement #storytelling #marcomms #brandbuilding