George C.’s Post

eMarketer’s recent feature on top 5 Innovative OOH campaigns (US) kicks-off with transit advertising, specifically an exterior bus and subway campaign for the Mean Girls movie. It’s another example of the increasing profile transit advertising is generating in advertising circles. eMarketer notes that the channel saw a 40% increase in spend in Q1 2023 over the year before. This recognition is long overdue when we consider that bus advertising’s geographic footprint is the entire swath of a city. Simply put, transit advertising goes everywhere and reaches everybody. Add in an impressive array of creative formats from murals to full wraps to bus backs it’s really no wonder that the channel is grabbing the attention of brands looking for scale and impact. I expect we’ll see even more positive reviews about transit advertising and more that talks about the channel as innovative. #tranistadvertising #ooh #creativityandinnovation

2023 OAAA research indicates that, among surveyed consumers, 65% have taken action (e.g., visiting a store) after viewing a digital billboard ad, and 52% took action on a mobile device (e.g., visiting a brand’s website, accessing a discount, or making a purchase) following exposure to OOH.  𝐒𝐨𝐮𝐫𝐜𝐞: Advertising Week #kinetic #ooh #outofhome #outofhomeadvertising #advertising #reel

Out-of-Home (OOH) advertising plays a pivotal role in guiding potential buyers through the various stages of the marketing funnel. It begins with building awareness, capturing the attention of a broad audience and creating initial interest. As potential buyers become more familiar with the brand or product, OOH advertising facilitates the consideration phase by providing compelling and persuasive messages that highlight unique features and benefits. Finally, OOH drives conversion by strategically positioning calls-to-action and reinforcing brand presence, ultimately influencing purchasing decisions. By effectively leveraging OOH advertising, brands can seamlessly move consumers from initial awareness to active engagement and, ultimately, to making a purchase. #elieashkar #OOH #Marketing #Billboards

OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile

There is no denying that Out-of-Home Advertising can increase your brand's visibility! Almost 90% of US adults noticed an OOH ad in the last month, and nearly 80% of viewers engaged with an OOH ad in the past 60 days. #OOH #Advertising #Transit #BusAds #UseYourOutsideVoice

Spending: Global OOH ad spend reached $9.22 billion in the U.S. in 2022, following a decline in other media channels  Source: Insider Intelligence #kinetic #ooh #advertising #billboard #marketing #ads #OutOfHome #outofhomeadvertising #reel #reels

🚫 Myth 3: Summer OOH ads are ineffective 🚫 OOH doesn’t melt away in the summer heat 🔥! In fact, #OOH and #DOOH are among the top 3 preferred media channels by global consumers, capturing attention and boosting long-term brand metrics. Brands that maintain media investment during quieter periods, saw 63% stronger ROI and 60% ROI growth year-on-year. #DontGetBurnt #WhyOOHSummer

OOH has been around for a while, but it's undergone a metamorphosis over the past decade. As digital technology has advanced, so has OOH advertising's ability to become more dynamic and responsive.  Source: Forbes #kinetic #ooh #outofhome #outofhomeadvertising #advertising #reel

The global🌎 Out-of-Home (OOH) Advertising market is booming! Valued at USD 37,571.8 million in 2021, it's expected to grow at a CAGR of 5.57%, reaching an impressive USD 52,013.1 million by 2027. 🚀 Stay ahead in the advertising game with the power of OOH! 📈✨ #OOHAdvertising #MarketingTrends #AdTech #OutdoorAdvertising #BigScreen #Growth #MarketingInsights

OOH is capturing consumers’ attention now, as a result of people wanting to leave their homes and experience the world around them after Covid. OOH is seen as a less intrusive medium than other channels and consumers are receptive to this type of advertising. #theARF members can now view the presentation from the ARF Creative Council's recent event. #OOH #DOOH #advertising #advertisingresearch #consumerattitudes #mobile