Geberit’s Post

A conversation about the importance and relationship between brand and marketing communication i..e the interconnections and how they should work in an integrated manner. And why marketing communications specialists need to understand the brand strategy of the organizations they support. And why communications leaders should take intentional effort to ensure that the Corporate Brand Strategy is cascaded down to the marketing communications team in a way that is meaningful to their work and also enables the organization to balance its long-term brand strategy and short-term marketing and sales needs Repost from Sola Abulu (SCMP®) Click the link below to schedule this session in your calendar. https://lnkd.in/eKE2Peui

Today I dusted out my old IOC (Integrated Organisational Communication) text book from my Honours year, to do a quick refresher on Comms. Here are some takeaways: -Strategy and communication go hand in hand, especially in the organisational environment. -The need to integrate communication and marketing efforts is one that should be a priority. -Unplanned brand messages will almost always be more impactful. -Marketing communication is short term, the message itself - medium term, but ultimately all communication and interactions with a brand/organisation is what a someone will remember in the long term. What I came away with and was reminded off is that: marketing and communication are fundamentally a means to build and nurture relationships, and brands should see it and use it as such. #communication #strategiccommunications #marketing

From Communications & Marketing to Research & Development

The First Romanian Brand Ever Included in a British Marketing Textbook - AQUA Carpatica “For seven years now, at every visit of a colleague from Great Britain, I tell the story of the creation of the AQUA Carpatica and Dorna brands, of the value that quality Romanian products can bring when behind them are people who have the knowledge and ambition to put them into new markets. I am glad that I and we, as a team, at the Marketing Institute, are able to contribute to this international recognition of world-class marketing by Romanian professionals who know how to promote Romanian products within the hypercompetitive field of the international retail. Behind this success are not only the founders, but whole teams, together with their collaborators from the agencies whose collaboration is now even more valued. Above all, what’s even more inspiring, in the case of #AQUACarpatica is the ambition and generosity to promote not just one product, but an entire water category, and our national brand as a country ” says Oana Sav, founder of the Romanian Marketing Institute and Center Manager of the Oxford College of Marketing of in #Romania. At that time, AQUA Carpatica was an absolutely unique product on the UK market, with a unique selling point related to nitrates, almost non-existent and very important and relevant for the UK market, an extremely low sodium content, which we, as you will see in the textbook, translated, including on the packaging, which was made specifically for the UK market. So, we responded to a consumption occasion, we made a complete or almost complete package, because everything is perfectible.” – explains Alina Balatchi-Lupascu. CIM | The Chartered Institute of Marketing CC Valentina Vesler #WeAreNineoclock #ExecutiveEducation #Leadership #CareerGrowth #Romania #Romanianews #news #Nineoclocknews #Economy #highereducation #WomenInPolitics #GenderEquality #EmpowerWomen #ProgressForAll #InclusiveGovernance https://lnkd.in/diiiycj2

The Power of Good Communications and Brand Positioning Digest this and put down your comment on what you could pick from this. Two tins of canned slices of fruits from two companies based in Kenya. The bigger one is the product by company X. Its drained weight is 280g and its Net weight is 500g. The market price is 120 shillings. The smaller canned fruits from company Y - Its drained weight is 130g while its Net weight is 225g. This canned fruit (despite its smaller size) goes for 170 shillings. And the story doesn't end there. Customers negotiate for a discount on the bigger canned fruits from company X rather than the smaller ones from company Y. In marketing, this can be explained through a concept called market proposition. Your value remains to be the one you established in the marketplace or (in the minds of the customers) What positioned canned fruits from company X higher than one of company Y in this scenario isn't about the quality - but it's mainly about how the former has positioned the qualities of their products in the minds of Kenyan consumers. Buying and selling is largely cognitive in nature. To attract a customer you must raise their emotional attachment to the product or service (on offer). For your products or personal positive brand to get a prime position in people's minds and emotions you need to employ an appropriate marketing communication mix. A government, a company and an organisation need a good communication strategy to DRIP their communications to the publics - Differentiate, Reinforce, Inform and Persuade.

Editorial update: A new paper is published in the Corporate Comms journal on integrated marketing communications during a health crisis by Maja Šerić et al #imc #integratedmarketing #healthcarecommunications https://lnkd.in/dpfUvFc4

Navigating the Marketing Communication Landscape: A Deep Dive into MarCom Job Responsibilities #marcom #marketingcommunications #marketingcommunications #creativecontent #creativedirector #websitedevelopment #socialemediamarketing #exhibition #contentwriting https://lnkd.in/dHPSMYFb

Great News 🤩 The next Simple & Sustainable Marketing Academy (SSMA) will have its first guest speaker: Nina Ann Greimel will host an expert session about PR and personal branding. Nina will be hosting an exclusive session for everyone choosing the SSMA Personal ticket 💙 called "Your PR Power - get media coverage". If you want to kick-start into the year with a great learning experience you will learn a lot from me with an SSMA Basic or Growth ticket 💚 BUT if you also want a personal 1:1 coaching with me AND a session with Nina to get amazing input on all things PR and personal branding for an unbeatable price - we still have a couple of tickets available at just € 369,00 🎫 And the SSMA Personal really has it all 🎓 4 online-live group sessions with me 📜 a PDF guide on how to achieve sustainable growth 🙋♂️ 1 ask me anything session with a small group 💙 your personal 1:1 with me 👩🏫 as well as a talk by Nina In your 1:1 you can bring a marketing challenge and I will help you solving it. And in the guest lecture Nina will layout how to achieve success with personal branding and PR. Are you part of the simplest way to get your marketing to the next level?

Effective PR management is crucial for brand success. Let us handle it for you. #PRManagement #BrandSuccess 🌐💎🎯 #Prgenix #Consulting #Project #Firm #Modern #Economy #Growth #Success

Brand and marketing communications nowadays: Do not be a company, be a person!