Ganni A/S’ Post

Check out my article that was featured in last week's newsletter from The Alliance for Sustainability! If you're interested, take a look at the rest of the newsletter and subscribe for bi-weekly news updates, sustainability tips, and more. https://lnkd.in/eHCiRBd9

As 2023 winds down, let’s take a moment to reflect on the transformative trends in sustainability that have reshaped our approach to business and environmental stewardship. This past year has been a testament to the dynamic and evolving nature of sustainability, highlighting its growing importance in every aspect of business operations. Check out #supplyshift's latest blog for a round up of 2023's sustainability trends: https://lnkd.in/eewW674F

61% of consumers prefer buying from sustainable brands, and 65% of businesses are already taking steps to reduce their environmental impact. If you don't have a sustainability plan yet, you risk falling behind. A lot goes into creating your plan, from identifying your sustainability goals to implementing measures that can reduce your carbon footprint.  We break it all down in this step-by-step guide to creating a sustainability plan for your small business. https://lnkd.in/daVkKnGp #greenbusiness #ecofriendly #sustainability #sustainablebusiness

What is the cost of sustainability? Discover factors driving up sustainable production costs & how companies can benefit from a sustainable business model. Read on -> https://okt.to/rvqAih #pricingstrategy #sustainablepricing #costofsustainability

3 practical ways to prioritise sustainability and avoid green washing... Sustainability and Materials Lead, Suzy S., unravels the challenges and offers practical strategies to help companies avoid misinformation and build credibility. Read the full article in the Fast Company link below! https://lnkd.in/dH39Y65f #BrandAuthenticity #BrandInnovation #BrandSustainability

One more week to go before our webinar zooming in on the sustainability marketing research by Frank Goedertier & Joeri Van den Bergh. Join us for insights on how consumers look at sustainability claims and conscious consumption! Register here: https://lnkd.in/ej2ZV7g6 #vlericksustainabilitycentre #sustainability #sustainablemarketing

When asked about their big sustainability challenges, Bea Perez replied, "One is balancing between the short-term and the long-term." This challenge is particularly relevant when it comes to achieving circularity. Many organizations struggle to balance their growth ambitions with their sustainability goals. But how can we plan for this? It's a thorny question, but one that we must address head-on if we are to reach sustainability goals that have have an increasingly pressing imperative.

As part of my training 'The Future of Sustainable Business' at University of Oxford, I wrote a short (limited words) reflection on my vision of the future for sustainable businesses. Happy to share it with my network! "Humans. An invasive species that slowly started dominating its surroundings for thousands of years. We are complex, unpredictable, and moody. We depend on each other, but we also hate or love each other. We can be smart, but also incredibly stupid.  Our shortsightedness and hunger for dominance can be a showstopper for a sustainable future. The current tension on geopolitical scale, hence the movement towards a warfare industry by larger nations, re-energizes our doomed economic system called capitalism and troubles our view from the task at hand: stop further climate change (net-zero!) and work on large-scale solutions to deal with the consequences of that world-wide climate change. For that to happen, I believe we need to focus on one of the strengths that made us flourish as a species: collaboration. A few inspiring examples:  🌱 Sharing of knowledge and best practices throughout different sectors: Collaboration will be key to addressing complex sustainability challenges where businesses, governments, NGOs, and communities will work together to share best practices, and drive systemic change. 🌱Shift in consumer behavior through circular economy breakthrough: the concept of a circular economy will need to become mainstream. The rise of new circular business models will be key for businesses to help local communities and consumers to reuse, repair and recycle products. 🌱Large businesses working with small businesses: The biggest gains for large companies in their net zero strategy lies in Scope 3 emissions. Developing innovative solutions in response to large company’s Scope 3 emission areas, will be crucial for small businesses to act upon. 🌱Working with nature (-based solutions): using the natural intelligence (biomimicry) and collaborating with nature (instead of exploiting it) can help us deal with the consequences of climate change and restore biodiversity. Collaboration is what drives and motivates me in my journey towards a more sustainable future for humanity. " Feel free to comment and share your views on your future of sustainable businesses! (Photo by Nikola Jovanovic on Unsplash)

Green Horizons: Navigating Sustainability Marketing in the Modern Era Sustainability marketing promotes eco-friendly and socially responsible products and practices, aligning businesses with consumer values for a positive impact on the environment and society. It involves communicating transparently about sustainable initiatives to build trust and drive consumer choices toward more environmentally conscious options. #GreenMarketing #SustainableLiving #EcoFriendlyChoices #ConsciousConsumption #EthicalBusiness #PlanetPositive #SustainableBrands #GreenEconomy #ClimateAction #CSR (Corporate Social Responsibility)