GALE’s Post

Top 5 adtech tools this week: from AI-generated Reddit headlines to ‘brand activated moments’ in interactive videos, here’s our round up of new ways to power up your tech stack. Head to the link in comments for PMW's round up of new ways to power up your tech stack. This week:  – Outbrain: OnyxGreen helps cut ad inventory emissions – Content Ignite®: ‘Fusion Ad Stacks’ streamlines publishers’ adtech management – Reddit, Inc.: Ad Manager evolution simplifies campaign performance management   – PadSquad: VidStream launch revamps interactive video advertising  – Murmur Group: teaming up with Aryma Labs’ team up to bring MMM tools to clients Klaus Ludemann David Fischer Scope3 James Hanslip Jim Squires Jennifer Klimek-Gavin Dave Levett Venkat Raman #performancemarketing #tech #marketing #advertising #business #data #ai #socialmedia #MMM #video #publishers #digitalemissions

🔍 Personalization in advertising is crucial—but where do you start? It’s easy to feel overwhelmed by the prospect of creating countless personalized creatives, but the key is to start small. Even simple touches, like mentioning a listener’s city, can make a huge impact on engagement. 👉 Dive into the full article to learn more: https://lnkd.in/eqYv82vU Our latest article explores how you can begin with manageable steps and then efficiently scale using Instreamatic’s AI-driven solutions. #personalization #audioads #videoads #aigenerated #digitalmarketing

2024 is undoubtedly a remarkable year for advertisers, offering a plethora of innovative avenues to explore, ranging from Gen AI to shoppable video ads. ▶️ Join us for Episode 3 of #InsideScoopWithVDOAI, where Neha Kulwal, Managing Director at Mitgo, shares her insights on the top three advertising trends for brands and tells how AI can be seamlessly integrated into content and media strategies. 👩💻 #adtech #advertising #brands #digitalmedia #technology #marketing #VDOAI

We recently had the opportunity to connect with over 100 ad operations leaders to discuss how they’re approaching #multichannel ad strategy and execution in 2024 🚀 The takeaways were surprising…. --- Despite the growing maturity of automation and AI tools, many ad operations teams are still limiting applications to creative development 🎨 (copy generation and versioning, image asset creation) - missing out on huge opportunities to streamline their ad operations processes and scale their multichannel strategies. Ironically, the very processes leaders reported as most-resource intensive (ad trafficking, campaign management/optimizations and reporting) are all possible to automate TODAY, resulting in significant time-savings that can be reinvested into high cognition work for their teams 🧠. Check out the full summary of insights shared during our discussion below 👇. If these challenges sound familiar, our case study library shares compelling stories of brands and agencies making significant strides in unlocking multichannel at scale through automation. Link in the comments!

Want 10% Better "Lower Funnel Results"? Read On! . . . Ever wondered what really connects in vertical video ads? Meta analyzed over a million 9:16 ads with audio—those that work best on Reels—and found something powerful. Ads featuring auditory expressions of emotion (like laughter, applause, cheering, etc.) saw 10% more conversions per dollar compared to those without. * Quick Tip: Experiment with emotional audio cues to connect with your audience and drive better results. * Source: ML (GBDT) analysis of 1M 9:16 video ads with audio in direct response ad sets. Ads ran January-February 2024, globally, across verticals. Audio features were clustered from ML audio detection models.

We keep harping on effective ad creatives but what can an effective ad creative achieve?   Effective ad campaigns can revolutionize your ad metrics from ROI to Clicks.   Want to launch effective ad creatives? Test your ad creatives on incivus,ai today.   #Incivus #GenAI #AdTech #AI #GenerativeAI

Unlock the Future of Advertising with FAST Channels....! In the rapidly evolving world of digital media, FAST channels are revolutionizing how we consume content and engage with brands. Why FAST Channels? 1. Cost-Effective: Reach your audience without the hefty price tag. 2. Targeted Ads: Deliver personalized ads to the right viewers at the right time. 3. High Engagement: Capture attention with a TV-like experience, but with the precision of digital advertising. Key Trends in 2024: 1. AI Integration: Enhance viewer experiences with AI-driven content recommendations. 2. Voice Technology: Seamless interaction and engagement through voice commands. 3. Short-Form Content: Keep viewers hooked with bite-sized, engaging content. #Advertising #DigitalMarketing #FASTChannels #CTV #OTT #AdTech #AI #ViewerEngagement #MarketingTrends #anantdi

Here are 3 (key) stages in the evolution of advertising: 1. Traditional Media Boom. 2. Digital and Social Media Surge. 3. Personalized, AI-Driven Ads. That's the advertising journey. Especially in an era that began with newspapers and billboards. Especially as the internet and social platforms transformed engagement. Especially in today's world where AI tailors ads for each individual. And especially as we step into immersive and interactive ad experiences. Advertising has evolved from broad outreach to personal conversation. When you "understand the evolution," you "adapt and thrive." The best part? Each stage offers unique lessons and opportunities. ❤️ Thanks for exploring this advertising timeline with us. ✌️ Share this insight to keep the evolution going. ♻️ P.S. What do you think is the next big leap in advertising? #marketing #advertising #digitalmarketing #marketer #digitalmarketer #digitalmarketingagency

In the fast-evolving landscape of media publishing in 2024, staying ahead means embracing cutting-edge practices. Here are some key examples from leading publishers: 🎯 Audience-Centric Approach: Take a cue from the Financial Times, which excels in delivering personalised news and interactive features. By harnessing data analytics, they understand reader preferences, ensuring a top-notch user experience. 🌟 High-Quality Content: BBC sets the standard with tailored content experiences and interactive features. They don't just inform but engage, using feedback mechanisms to keep their audience hooked. 📱 Multi-Platform Presence: Reach plc knows the importance of being everywhere. With a presence across newspapers, digital editions, websites, apps, and social media, they ensure they're always within reach of their audience. 💰 Monetisation Diversification: The Guardian is a prime example of revenue diversification. From subscriptions to events and reader contributions, they've built a sustainable model beyond traditional advertising. 🚀 Continuous Improvement and Adaptability: Innovation is the name of the game for leafie. By introducing AI-driven engaging features like polls and quizzes, they keep their audience hooked and constantly evolving, and have increased the average conversion rate by 320%! Want to discuss how media publishing is evolving alongside Crumbling cookies, the AI tsunami, and Flaky social channels? Get in touch! Share your thoughts on these strategies or add your insights in the comments below. 👇 #BridgedMedia #mediapublishing #digitalmedia #contentstrategy #audienceengagement