“Everyone wants something custom, everyone wants to work with creators, and now creators are expanding from people who are making content about games to making gaming content.” GALE’s Max Bass spoke with IAB about the gaming trends brands need to stay ahead of this year. Check out the highlights and link to the full interview below.
Max Bass, Director of Emerging Connections at GALE shares thoughts on gaming #content, in-game activations, and more at #IABPlayFronts 2024. Check out all interviews here:https://okt.to/StmPg3 #Gaming #GamesAdvertising
