Gaggl’s Post

Great article from Yahoo featuring the work Gaggl is doing. Really highlights what we call TV 3.0 - Gen Z watching live video content on social media channels. It's a whole new opportunity for TV content owners, with new audience and new revenue. 📺 💲 Well done Adam Harris for giving such a great interview! Selected quotes: Why are large numbers of people, many of whom are members of Gen Z, spending hours enjoying Bob Barker-era Price is Right episodes for the first time with strangers on the internet? Adam Harris, one of Gaggl’s co-founders, worked at Twitch for almost eight years and saw firsthand that livestreaming was as close to a traditional TV-watching experience — appointment viewing on linear channels — as Gen Z was going to get. Despite the newness of the concept of watching someone else stream a TV show, the elements of traditional TV viewing are there. There’s a specific channel to go to (the Twitch streamer’s page), there’s a set schedule and viewers can’t binge-watch more than one episode at a time, unless the streamer decides to. This would be similar to when networks broadcast marathons on cable TV. Tagging some of the most progressive TV 3.0 thinkers: Alan Wolk, Tony Marlow, Danny Rowlands, J.R. Griffin, Megan Fraher, Traca Rafferty, Vinay Solanki, Gary Woolf, Emma Derrick, James Duffield #futureoftv #tv3.0 #thepriceisright #fremantle

Just a few thoughts on the MrBeast Reality Show and how the social commerce industry is coming fast for the streaming world. - The market cap of the advertising industry which has been around for thousands of years is $763.2 Billion - The social commerce industry which has only been around for a decade will be worth $11.1 Trillion by 2030 A major tectonic shift. Excited to see and be a part of how the ad industry starts to shape-shift and evolve towards playing an integral leading role in this revolution.

🎬📺 The ongoing conversation about creators evolving beyond their social media platforms continues to heat up. In an interview with the The Hollywood Reporter, Youtuve CEO Neal Mohan made a strong case for YouTubers to be considered for traditional TV awards like the Emmys. He highlighted the high production quality and cultural impact of top creators, showcasing their innovative approaches and deep audience engagement. “You might not expect MrBeast to stand on the same stage as Jeremy Allen White. But if you think creators are just recording vlogs from their bedrooms, then I have some big news.” - Neal Mohan With YouTube reigning as the top streaming platform in the U.S. last year, it's clear that online media is taking over. While traditional TV has its merits, creators like Rhett and Link with their show "Good Mythical Morning" are proving that YouTube content can be just as sophisticated and relevant. Mohan believes recognizing these creators could bridge the gap between traditional and new media, honoring modern culture and engaging the next generation of viewers. Is it time for YouTubers to hit the Emmys stage, or have we finally gone too far? 🤔 https://lnkd.in/ghdsjdHp

It’s okay to be cheap and dying for attention. When we first heard about Peak TV, I took it as a measure of quality, the intersection of a number of market forces that allowed shows like The Sopranos, The Wire, Rescue Me, The Shield, Mad Men, Breaking Bad, and others, to find an audience and flourish.  Then in 2015, the term shifted to volume as opposed to quality, and now, with the number of TV series declining in 2023 for the first time in over 10 years, we’re finally analyzing the climb up on the way back down the mountain. With more outlets and means for watching “television” than ever before (that hasn’t yet changed), it’s a gross oversimplification to pin the problem simply on “too many shows.”  At the ATX Television Festival last week, Karey Burke, President of 20th Century Television, said “I think we all felt the strain of 600 television shows in the marketplace and not being able to get the eyeballs … it’s not fair to the creators because platforms don’t have the marketing dollars for 600 shows.”  To put it differently, at the peak of “Peak TV,” the costs of making and getting attention for a show outpaced the limits of fans’ ability to hand over that attention. This is where creators come in. Creators are known brands that come not only with a pre-built fan following but with audiences primed to grow through organic social word-of-mouth.  And they have done all of this using lean, efficient production models, creating high-quality content that resonates deeply with their fans without breaking the bank.  Their ability to deliver engaging stories at a fraction of the cost of traditional studios can be a game changer for the industry if the industry will open its mind enough to see it. Hollywood needs to accept on an emotional level that the creator economy isn’t just a trend or something that is happening “over there, and isn’t it annoying that they’re distracting the kids from the stuff we’re doing over here.”  That is the attitude that film once had towards TV, that broadcast once had towards cable, that they all had towards subscription streaming, and that, to an extent, many still have towards AVOD/FAST.  Right now, Hollywood and creators alike can go well beyond the $100 million Mr. Beast deals. In fact, they SHOULD go well beyond those deals because the industry has a chance to recapture the attention of engaged fans at more rational content and marketing costs. The best media businesses have been built on a foundation of serving engaging content to eager fans in cost-efficient ways.  The right pieces are all in front of us.  Will we figure out how to put them together? Yes, when we figure out how to re-set our expectations on engagement and cost-effectiveness. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood

📺 Did you know that 86% of viewers pay more attention to what they're watching while co-viewing YouTube on TV screens? According to a recent study by Think with Google, seven in 10 people are open to watching personally relevant ads while co-viewing on TV screens. This research shows the power of YouTube on TV screens and how it can help brands better engage with their audience. Are you taking advantage of this trend in your marketing strategy? Pixability can help you navigate Check out the full study from Think with Google to learn more about the future of TV shared experiences. #YouTube #TV #MarketingStrategy #pixability

We’ve all seen the statistics: ·     2.1 billion MAUs ·     50% of YouTube views are on CTVs ·     Hundreds of hours of videos uploaded every minute But let’s be clear: YouTube isn’t CTV. Even YouTube TV isn’t CTV. Don’t get me wrong. There’s obviously a place for YouTube in a video plan. But the beauty of CTV is that if offers a different kind of content experience than simply watching video. And that distinct consumption experience is an important part of every consumer’s media diet. Oh, and at a scale equal to YouTube. The week of June 26th, three shows topped 1 billion minutes viewed: Suits (3.1B) across both Netflix and Peacock, The Witcher (1.3B) on Netflix and The Bear (1B) on Hulu. A week later Suits increased to 3.6 billion minutes, The Lincoln Lawyer (1.4B) displaced The Witcher (1.1B) and The Bear dipped to a still significant 791 million minutes. Around that time, YouTube’s best performing general entertainment channel, Mr. Beast, released “$1 vs $1 Billion Yacht!” which has generated a totally respectable 185 million views. The next 9 largest US channels all featured either children’s programming like Cocomelon, music (Taylor Swift) and WWE. Consumers bring a different mindset to “TV” than they do to video. Sometimes they are looking for comfort (The Office); other times they want to immerse themselves in a high attention state (Yellowstone) and on Sunday nights they may want both routine and immersion (Succession, House of the Dragon). YouTube might bring a few minutes of entertainment like Mr. Beast, plenty of great how-to videos and, undoubtedly, hours of nursery rhymes and ABCs for toddlers. But it doesn’t have those monoculture shows that people are talking about all the time. Scripted or unscripted, premium, long-form entertainment on CTV delivers massive reach and high engagement at a par with YouTube.

New Post: ‘The Bachelor’ Season 28 Finale: How to Watch & Stream for Free - https://lnkd.in/gpCCe6X2 - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. The final rose is ready! The Bachelor season finale airs on ABC Monday (March 25), with two women vying for a chance to win the heart of Joey Graziadei. The 28-year-old tennis pro and former contestant from season 20 of The Bachelorette with Charity Lawson made it all the way to the final two alongside Dotun Olubejko. Lawson chose Olubejko in the finale, but that doesn’t mean Graziadei’s search for love has ended. Read on for details on when and how to watch The Bachelor for free. How to Watch The Bachelor Without Cable Season 28 of The Bachelor airs on Monday at 8 p.m. ET on ABC. The two-hour season finale will stream on Hulu beginning on Tuesday. New episodes of The Bachelor air on Mondays on ABC, and stream on-demand via Hulu the next day. To watch and stream The Bachelor on ABC without cable, satellite or a digital antenna like this one at Amazon, you can join a streamer such as DirecTV, Fubo and Sling to catch The Bachelor live and on demand. DirecTV’s streaming plans offer 75 local and cable channels, unlimited DVR, and a free trial for the first five days. Streaming plans start at $69.99/month. get DIRECTV Interested in SlingTV? You’ll get access to dozens of cable networks, and local channels in select areas. Save $10 off your first month when you join Sling. get sling tv Some of the platforms mentioned above come with a free trial, which means you can watch The Bachelor finale for free. And if you’re streaming internationally, ExpressVPN lets users stream from outside of the states. Not subscribed to Hulu? It’s $7.99 a month for ad-supported streaming and access to countless episodes of must-watch TV shows and movies, plus lots of exclusive content and a free trial for a week. Hulu Live TV includes over 90 live, local and cable channels such as ABC, ESPN along with Hulu, Disney and ESPN for $76.99 per month. Want to catch up on The Bachelor? Previous seasons of The Bachelor, The Bachelorette and Bachelor in Paradise are available on Hulu, as well as streaming platforms such as Prime Video, Vudu and Apple TV. the bachelor season 28:Buy Now On prime video Season 28 will be available for purchase sometime after tonight’s finale. The Bachelor Season 28: Who Are the Contestants? A total of 32 women competed in the newest season of The Bachelor. The contestants range in age from 23 to 31 years old and work across different fields, including nursing, marketing, cheerleading, real estate, mental health therapy and more. Contestants are:

✅🖥️ The Verge (podcast; 6/17): “…the company just announced that it has 80MM MAUs monthly and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. Tubi’s model is different: it licenses content that’s already made, lets people watch it for free, and supports itself with advertising. But that means it’s competing for ad dollars across the attention economy online: not just Netflix, but TikTok, Instagram, YouTube, and everything else. I wanted to know how (their CEO) was thinking about that, especially since the social platforms don’t spend any money on content at all. CEO Anjali Sud’s plan is to make Tubi feel like a more premium home for better work from all of those creators. It just launched something called “Stubios,” which allows fans to vote on creator projects that Tubi will fund — basically setting up a YouTube- or TikTok-to-Tubi pipeline. But all of that costs money, too: CEO Anjali Sud recently said that Tubi isn’t yet profitable, “but it could be,” and we really took a deep dive into that.” ⬇️ #podcast #fast #streamingtv #ctvadvertising #upfronts #canneslions https://lnkd.in/eRDJXkCX

Did you catch the latest episode of Creator Economy Live with Matthew Fantazier? On this jam-packed pod episode we cover: 🌀 Matthew’s transition from J&J to Kenvue 📊 His experience in integrated media 📺 The surging popularity of CTV advertising 💡 Creator’s role in today's brand ecosystems Don't miss it! 👉 https://lnkd.in/guEQ6qkq, make sure to follow the pod on Spotify to never miss an episode with Keith and Brendan! #creatoreconomy #influencermarketing #socialmedia