Gaggl’s Post

One YouTuber generated 30% more reach than netflix with their most watched show in 2023. Let that sink in! It is more than time for you to know in detail, where your future users are spending their time and what they seek & like. Impressive illustration shared by Scott Galloway! Customer Delight - Consulting memedia Web-Experten Benno Schmidtler Laura Schulte Maike Buhr Dr. Simon Bründl Alexia Liatsos Yannick Schmidt Itzik Yehezkeli enable2grow GmbH #usergenerated #usercentric #thoughtleadership #youtube #video #socialmedia #digitalstrategy #customercentricity #kundenzentrierung

This amazing insight from Prof G is a good future cast outlook to keep in mind when it comes to the entertainment industry. But it's only half the story. If the first decade of the 21st century was about the invention of UGC, and the second decade was about the ascendence of UGC replacing studio production... This decade is about the ascendence of AI GC replacing UGC. I think a human in the loop is going to be an absolute requirement, but we've hit peak attention economy. We've run out of screens and time to fill so it's only going to be a war for those space-times which means it's a race to the bottom (AI filler) and a race to the top (AI augmented high-talent productions).

As rightly pointed out by Scott Galloway, it looks like the winning features for #contentgeneration are (1) personal, informal, and direct, (2) short, up to 15mn max, (3) usually niche and actionable, (4) free for users, or add-based, (5) depends upon a charismatic but extremely relatable anchor, and (6) is usually consumed alone even though the experience is artificially "#social". Such features appear more in touch with our modern way of life, our societal bias and what new generations expect #GenZ. At the opposite, #streaming looks out-of-touch, repurposing content on an algo basis - pushing the most popular and readily accessible, not what might surprise you most -, requires a long selection process - think about the endless browsing and negotiation with your partner to finally see nothing because time has run out ;-). Lastly, it is expensive, with content locked on various platforms Hulu, Netflix, AppleTV , AmazonPrime....and counting 🤯

Exploring the possibilities of Twitch for reality TV! Learn about interactive shows and collaborative competitions, but remember to assess the feasibility and tailor content for success. To read the blog click on the below link: https://lnkd.in/gpTtrZgJ #TwitchTV #RealityTV

This right here is why I believe a solid multimedia marketing strategy that goes beyond the click bait blogs and shorts is a must! Especially because in the culture right now tutorials and lessons are being shunned for wisdom. Non glossy wisdom sharing channels are a place where any business owner or respected manager within your structure can become your influential voice. Turning you into the perfect influencer marketing delivery system for your brand. #marketing #youtube #socialmediastrategy

It's been a busy start to the year, as #4Studio supercharges our Social performance in support of Channel 4's Fast Forward strategy. While we've seen growth across the board (snazzy stats further below), we've seen substantial, impressive results from YouTube - a platform that is increasingly much, much more than short-form content; indeed, it's a hugely important, ever-growing piece of the future broadcasting puzzle, as audiences continue to watch longer content on the platform (particularly via connected TVs), and consumption habits evolve at speed. We've been focused on building our already sizeable footprint on the platform via a multi-faceted strategic approach that juggles all types of content (clips and compilations from our Linear and Streaming shows, Digital-exclusive extras and extensions of those shows, the shows **themselves** published in full, and digital-first propositions with content made and commissioned purely for Social audiences), and I'm incredibly proud of the team to say that the juggling act is working... 📈 200% YoY increase in Full Episode UK views on YouTube in Q1 2024 🎉 Digital-first Channel 4.0 trebling its UK views in Q1 And it's not just YouTube that's growing apace... 🔥 We've seen more than 600m views in Q1 across all platforms, including a 90% YoY growth in TikTok UK views More information here: https://lnkd.in/dBxJh6pb And special shout out to Diane G., Janine Smith, Joe H., Sacha Khari and their teams for leading the charge in driving the change needed to help us continue to accelerate at speed. #YouTube #Channel4 #DigitalTransformation #Broadcasting #SocialMedia

Same tactic, different decade 📺➡️📱 On the left reminds me of when I was younger waking up at a buddy’s place at 3am with products on the TV screaming for my attention. Fast forward to 2023 and we have the same media tactic fighting for my attention as I mindlessly scroll on TikTok. Livestreams nothing new. If anything, brands are getting more and more creative with specific platforms and creators. #tiktokmarketing #livestreamshopping #livestreamevent #socialeconomy #creatoreconomy

Excited to share that my first guest post on MediaVillage.org is now live and looks at "The Rise of Co-Viewing: How YouTube is Redefining Family Screen Time & What This Means for Advertisers" YouTube Is The New Family Room! Gone are the days when YouTube was a solitary journey of cat videos and how-tos...now it’s where families are congregating. Look no further than the recent announcement by Nielsen that YouTube is the #1 streaming platform by watch time for one full year, ahead of Netflix, Prime Video and others. Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day. It's more than just an achievement; it's a cultural shift. The TV channel guide has been replaced with a mix of YouTube creators, artists, sports teams and media partners. Influencers and vloggers are the new sitcom stars, with genres ranging from gaming to cooking shows to toy reviews being devoured like the primetime content of old. With 75% of kids co-viewing on YouTube, and nearly half watching with their parents nearly every day, it's time to unpack the value of co-viewing in social video. Thanks Jack Myers for building such an awesome platform dedicated to thought leadership in media/advertising! https://lnkd.in/em5EM85R

TikTok on TV? 📺 I wrote about TikTok's new TV casting option and how the app is challenging YouTube through sports partnerships and longer-form content. CORQ. link below ✨ https://lnkd.in/drjpDuVD