Even the world’s best work faced feedback.
Juan Cabral had a vision for Cadbury’s now iconic ad. But his superiors thought it was a risk.
Fearless belief in his work meant the idea persevered, and the rest is Cannes Lions history.
Learn how to find the confidence to create and fight for Lion-winning ideas.
Introducing the LIONS cMBA – the first online course curated and certified by LIONS | https://lnkd.in/e3KwUWTY
It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts.
We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns.
Watch our conversation here: https://hubs.la/Q02tX_8y0
Sometimes human insights are extremely hard to come by.
Sometimes your window seat at work is directly opposite a McDonald’s and you notice that Ferraris also go through the Drive Thru… 🏎️ 🍔
One of three full page press ads run in the last month.
DDB Group Aotearoa NZMcDonald's New Zealand
Supporting Residents of Housing Sector. Giving a voice to the many unheard and ignored. If I reach out to connect to you it's usually just to gain your sector knowledge and guidance, always grateful.
GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony.
To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate.
Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality.
When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation.
Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.
We’ve received 254 nominations for our Gold Star Awards, an impressive 42% increase on last year.
Our awards are an important opportunity for us to recognise and reward the colleagues and teams who go above and beyond and enable us provide a great service to our customers.
Our final ceremony will take place on Wednesday 3 July 2024. We can’t wait to crown our winners, good luck everyone!
Thank you Shutterfly for reminding me of a fun project as #FieldMarketProjectManager. Assisting Coca~Cola with #GTM#B2C brand awareness for Hansen’s Natural Soda in the Bay Area.
This role encompassed recruiting and developing a team of Brand Ambassadors (15), training, risk management, resource allocation, fleet management, working with collaborative teams (Hubert’s Lemonade), inventory, warehouse management, scheduling, in store demos, routing, budgeting, in kind sponsorship, guerilla sampling and most importantly; handing out FUN!
What an ADVENTURE! Navigating the marketplace with heavy marketing towards water and low calorie beverages was an exciting challenge. Knowing your customer and target audience are important, however knowing your market plays a key role in positioning your brand.
B2C experiential brand marketing helps develop brands while enhancing consumer experiences. Resulting in recognition, a CTA, and brand loyalty.
Memories!!! I LOVE connecting people and brands through exciting partnerships and events. Here’s a few photos from this rewarding project.
#FieldMarketEventManager#BrandSponsorship#InKindSponsorship#RelationshipBuilding#BrandAwareness#KYC#CTA#MarketManager#BrandAmbassadors#Leadership#Teamwork#MarketingCoordinator#BrandManagement#EventMarketing#ProjectManagement#ExperientialMarketing#GTM#ProjectManager
Make sure you get those entries in!
Excited to see all of the entrants, particular those utlising new technology to drive innovation within performance marketing. Always intrigues me how others are working towards building brands and driving effective, impactful work.
#pmwawards#judge#marketing#awards#advertising
As I scrolled through LinkedIn on the 2nd of Oct. 2023,
I stumbled upon the #TibaAwards nomination post,
a surge of ambition washed over me.
I found myself on the nomination page,
ready to nominate myself for an award.
Yet, in that crucial moment, I paused.
I remembered my "why" - the core values that guide my brand.
⚠️There is nothing wrong with nominating oneself for an award
but it clashed with my brand goals.
I Choose authenticity to always be my guiding star.
You should know that It's not just about the awards we receive but the integrity with which we pursue them.
By staying true to your values, you shape a brand that resonates with authenticity,
setting the stage for genuine success.
I congratulate those who made the nomination list,
'n I acknowledge their achievements
'n celebrate their hard work.
P.S. Stay true to your path, for authenticity is the key to lasting brilliance!
Have a chess-filled week✌🏽
#AuthenticityMatters#GenuineSuccess#brand#awards
Diageo’s success is driven by its focus on innovation as well as its impressive culture of coaching embedded in the core values of the organisation. In partnership with Halo Feedback, they have been able to anchor their development strategy and workshops to these core values and gain a deeper understanding of what drives their success and how to capitalise on it.
Find out more about our current partnership with Diageo here: https://lnkd.in/gGY9gwJr#capabilityassessement#360degreefeedback#diageo#partnership#halofeedback
𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗵𝗶𝗴𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗮𝗺 ⚡️
I was thrilled to join the Diageo eGrocery Global kick-off last week, sharing best practice around data and planning in eCom.
What I love about this community is how quickly the bar (!) keeps raising through insights & expertise. Everyone leaves smarter and with great clarity around their focus.
My observations on how this is achieved:
🎯 Team Spirit - know each market and if you can, as many people by name as you can. A good ice breaker and shared laugh helps.
🎯 Celebrate Success - wow so many! When a team takes pride in its work as this network does, it’s important to recognise it.
🎯 Inspiration & Targets - we have numbers to hit - sharing insights from these helps us understand each markets dynamics. A balance of inspiration and reporting keeps energy high.
🎯High Level & Relevant - all content aligns with the needs and opportunities we see in the channel - it’s strategic and up-to-the minute.
A good way to fire up teams wherever they sit in the world. What works for your team?
James CraggLara BatatoNikki SaleMatt Kelly#diageo#digital#ecommerce#leadership
🌟 Say hello to Gio, Michela, Karo, Radu, Chiara, and Lorenzo – some of the current trainees of Coca-Cola HBC!
As they navigate their professional journeys, they're not just experiencing growth – they're capturing it! 🎥 From sharing insightful moments to documenting their challenges and triumphs, their video content offers a glimpse into the heart of our program.
Get ready to be inspired by their authenticity and passion as they showcase the real life experience at Coca-Cola HBC. 🌍
🚀If this inspires you, apply here: bit.ly/3x3kKQI#BringYourMagic#LeadershipDevelopment#CocaColaHBC#InternationalLeadership#CareerOpportunity#ApplyNow#ILTP24#ILTP#CreatorsSquadILTP