Gaelle Comte’s Post

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

When insight comes from outlook.

GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony. To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate. Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality. When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation. Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.

Thank you Shutterfly for reminding me of a fun project as #FieldMarketProjectManager. Assisting Coca~Cola with #GTM #B2C brand awareness for Hansen’s Natural Soda in the Bay Area. This role encompassed recruiting and developing a team of Brand Ambassadors (15), training, risk management, resource allocation, fleet management, working with collaborative teams (Hubert’s Lemonade), inventory, warehouse management, scheduling, in store demos, routing, budgeting, in kind sponsorship, guerilla sampling and most importantly; handing out FUN! What an ADVENTURE! Navigating the marketplace with heavy marketing towards water and low calorie beverages was an exciting challenge. Knowing your customer and target audience are important, however knowing your market plays a key role in positioning your brand. B2C experiential brand marketing helps develop brands while enhancing consumer experiences. Resulting in recognition, a CTA, and brand loyalty. Memories!!! I LOVE connecting people and brands through exciting partnerships and events. Here’s a few photos from this rewarding project. #FieldMarketEventManager #BrandSponsorship #InKindSponsorship #RelationshipBuilding #BrandAwareness #KYC #CTA #MarketManager #BrandAmbassadors #Leadership #Teamwork #MarketingCoordinator #BrandManagement #EventMarketing #ProjectManagement #ExperientialMarketing #GTM #ProjectManager

Make sure you get those entries in! Excited to see all of the entrants, particular those utlising new technology to drive innovation within performance marketing. Always intrigues me how others are working towards building brands and driving effective, impactful work. #pmwawards #judge #marketing #awards #advertising

As I scrolled through LinkedIn on the 2nd of Oct. 2023, I stumbled upon the #TibaAwards nomination post, a surge of ambition washed over me. I found myself on the nomination page, ready to nominate myself for an award. Yet, in that crucial moment, I paused. I remembered my "why" - the core values that guide my brand. ⚠️There is nothing wrong with nominating oneself for an award but it clashed with my brand goals. I Choose authenticity to always be my guiding star. You should know that It's not just about the awards we receive but the integrity with which we pursue them. By staying true to your values, you shape a brand that resonates with authenticity, setting the stage for genuine success. I congratulate those who made the nomination list, 'n I acknowledge their achievements 'n celebrate their hard work. P.S. Stay true to your path, for authenticity is the key to lasting brilliance! Have a chess-filled week✌🏽 #AuthenticityMatters #GenuineSuccess #brand #awards

#Diageo - not only great products 😊. But a truely inspirational coach development program worldwide. Have a read of this recent article for more

𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗵𝗶𝗴𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗮𝗺 ⚡️ I was thrilled to join the Diageo eGrocery Global kick-off last week, sharing best practice around data and planning in eCom. What I love about this community is how quickly the bar (!) keeps raising through insights & expertise. Everyone leaves smarter and with great clarity around their focus. My observations on how this is achieved: 🎯 Team Spirit - know each market and if you can, as many people by name as you can. A good ice breaker and shared laugh helps. 🎯 Celebrate Success - wow so many! When a team takes pride in its work as this network does, it’s important to recognise it. 🎯 Inspiration & Targets - we have numbers to hit - sharing insights from these helps us understand each markets dynamics. A balance of inspiration and reporting keeps energy high. 🎯High Level & Relevant - all content aligns with the needs and opportunities we see in the channel - it’s strategic and up-to-the minute. A good way to fire up teams wherever they sit in the world. What works for your team? James Cragg Lara Batato Nikki Sale Matt Kelly #diageo #digital #ecommerce #leadership

Of course you want to become an International trainee at Coca-Cola HBC…