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We are beyond proud to announce that Ajaita S., recently participated as a distinguished speaker at the “9th Global Review of #Aid4Trade” at the World Trade Organization (WTO) in Geneva. This prestigious session, organized by UN Trade and Development (UNCTAD) and jointly hosted with the #GovernmentofAustralia, was themed "From Access to Action: Empowering Women in Digital Trade." In her role as the eTradeforWomen #Advocate for #SouthAsia, Ajaita shared the stage with influential figures such as Deputy Secretary-General PEDRO MANUEL MORENO, #DavidYardley, Sagufta Salma Janif, Natalia Zuca, M.Sc, and Arianne Alcorta. Her insights and firsthand experiences in building a digital business and navigating the digital trade landscape were truly inspiring. At #FrontierMarkets, we are driven by our mission to empower women and foster gender equality in the digital economy. We enable 40,000 rural women entrepreneurs to support over 7 million rural customers through our innovative technology platform. Ajaita's participation in this #globalforum underscores our unwavering commitment to advancing women's participation in technology and digital trade. Connectivity is the first step to digital empowerment for women, especially in developing countries. Despite the narrowing global internet gender gap, significant disparities remain, particularly in Least Developed Countries (LDCs) where only 30% of women use the internet compared to 41% of men (ITU, 2023). By leveraging technology, we aim to bridge this divide and create inclusive opportunities for women in rural India. We continue to push boundaries, break barriers, and champion the cause of gender equality. Onwards & Upwards! #GlobalTradeReview #DigitalTrade #GenderEquality #WomenInTech #Empowerment #FrontierMarkets #eTradeforWomen #UNCTAD #Aid4Trade #Inclusion

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“The key to investing in digital women businesses is leveraging development finance to unlock private sector capital. Helping women demonstrate their potential through digital businesses unlocks the proof of impact, scalability, and profitability- we must come together with blended finance to support business values and impact”

Another wonderful showcase for Ajaita S. and Frontier Markets' ongoing commitment and contributions to #womenempowerment and #genderequality!

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Janvhi Chaturvedi

Executive Trainee - Motor Underwriting at Magma HDI GIC | PGDM in Insurance Business Management, BIMTECH

3w

Congratulations to Ajaita S. and the entire Frontier Markets team! It's inspiring to see the impact you're making in empowering women in digital trade. Your dedication to gender equality and innovation is truly commendable. Onwards and upwards!

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