Then and now: The Summer of Sports is on 🔥 From the Euros to Wimbledon, and with the Olympics just around the corner, sports is part of our DNA. Since 1982, we’ve been championing sports, proudly serving as the home to many of the world's leading retailers and brands. Sports Direct Evans Cycles Everlast Gyms Everlast Worldwide #Slazenger
In less than 24 hours, fitness products and facilities are going to be on the minds of many consumers, and the brands below have been most aggressive at ensuring they're the ones that are top of mind. In 2023, SponsorUnited tracked close to 1,000 brands active in sports, media and entertainment marketing partnerships and endorsements and surprisingly, less than 10% of brands engaged in 3 or more sponsorships. Amongst the 5 major European Football and Big 5 U.S. pro leagues, more than 2/3rds of teams/clubs do not have a fitness partner, which is quite surprising, given the fitness synergies and content opportunities that naturally exist. (Credit: SponsorUnited) #sponsorship #fitnessindustry #sportsmarketing #fitnessequipment
Everything you need to know in #SportsBiz today: 1. Disney picks up Danish and Swedish rights for UEFA Europa League and Conference League 2. Heineken and Guinness competing to replace Budweiser in Premier League sponsorship battle, says Sky News 3. Durham, Essex, Hampshire, Lancashire, Nottia, Somerset, Surrey and Warwickshire get pro women's cricket teams from 2025 4. Caitlin Clark set for eight-figure Nike endorsement deal, including signature shoe 5. adidas raises profit projections reports after strong Q1 revenue performance 6. Phoenix Mercury agrees '$3m' patch sponsorship to that see Cleveland Avenue rotate its brands 7. Prospective Arizona Coyotes buyer Ryan Smith confirms news of Utah relocation is "pretty true" 8. Zapata AI signs $1m deal expansion with Andretti 9. Red Bull Racing joins forces with EA SPORTS to promote F1 24 game 10. NCAA approves NIL reforms allowing school assistance 12. DAZN renews LALIGA rights deal in Italy and Portugal until 2028/29 13. Diamond RSNs take next step in bankruptcy process and may exit Chapter 11 protection by mid-June 14. R&A partners with Live Nation to 'elevate' Women's Open Championship 15. NWSL renews media partnership with Just Women's Sports for 2024 season Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
Reimagining possibilities in sport 🤩 Our first-ever CEO, Chris Marlow, sat down with Sport Industry Group to discuss everything from the agency’s rebrand and new office to the future of both 50 Sport and the wider sports industry. Check out the full article below 👇 #Agency #SportsIndustry #Rebrand #Sport
I am LOVING seeing these brands sponsor sports teams and industries. Is this just a trend right now or do things feel like they are changing? So far I have seen: SKIMS x WNBA Glossier, Inc. x WNBA Charlotte Tilbury Beauty x F1 August x US Track & Field An interesting read on the topic >> https://shorturl.at/Hkx0z #SportsMarketing #WomenInSports #ContentMarketing
It’s amazing to see how the National Basketball Association (NBA) has been using the All-Star Weekend to boldly promote innovations within the league and basketball in general - this year’s edition will serve as another example of it. ▶️ This time, All-Star events taking place at Lucas Oil Stadium, including the Celebrity Game Slam Dunk Contest, a 3-point shootout contest between Stephen Curry and Sabrina Ionescu will be played at the interactive, state-of-the-art LED floor, which will certainly enhance the fan experience and once introduced to be used broader, can positively impact sponsorship revenues of the league and franchises. It’s worth mentioning that it will not be the first time this technology will be used, but certainly, it’s a debut on such a big stage ▶️ Last year, during the All-Star Weekend in Salt Lake City, an innovative, sustainable, 3D-printed, airless basketball created by Wilson was unveiled. Although being empty inside, the ball has the same weight and dimension as well as behaves and performs in a similar manner to the traditional equipment. Actually, we were able to see this basketball in action as Kenyon Martin Jr. used it during the Slam Dunk Contest. ▶️ Last, but not least (regardless of the final outcome) - sleeved jerseys. Shortly after being featured at all of Christmas Day matches, these uniforms graced the 2014 All-Star Game for, at least for now, a one-off appearance. #NBA is approaching launching innovation in their unique, but courageous way - take it to the big stage, take advantage of the media attention, use the star power featuring the event - a talking point is being created. #sportsbusiness #sportmarketing #sportsbiz #innovation #nba #basketball
🔴 Innovative QR Code Revolutionizes FC Bayern München's New Jersey: A Game-Changing Marketing Approach! FC Bayern München has just unveiled their striking 2024/25 home jersey, and it's a game-changer in more ways than one. In a bold move that's set to redefine fan interaction, the club has partnered with Allianz to introduce a pioneering QR code campaign - a groundbreaking first in German football history! ⚽️ The QR code, featured alongside the iconic Allianz badge on the jersey sleeve, opens up a world of exclusive promotions and opportunities for fans. From special giveaways to the chance to win a refund for every 100th buyer, this campaign is taking fan engagement to new heights, intensifying dialogue with digitally savvy, younger target groups in the global fan community. This groundbreaking initiative is not just about the jersey; it's about embracing the future of sports marketing and the evolving relationship between clubs, sponsors, and fans. We are excited to see where this takes sports marketing and sponsorships in the future, as it sets a new precedent for innovation and engagement in the industry. #Sportsmarketing #Sponsorships #Football
Connecting business leaders with the most impactful & respected senior executives in the Sports & Entertainment industry at Forsyth Barnes Sports & Host of 'Path to the Pros' Podcast
In the world of sports, there's something truly magical about seeing the underdog winning. It's a tale of resilience, determination, and belief in the face of adversity. Across the pond, we’ve got 2 incredible stories that have been written this past weekend. Firstly, Xabi Alonso & Bayer Leverkusen. After 120 years, they've clinched their first-ever title in world class fashion: going unbeaten throughout the season. This feat isn't just about winning a trophy; it's about defying the odds, overcoming countless challenges, and proving that perseverance pays off. Bayer Leverkusen's journey is a powerful reminder that with dedication and commitment, even the longest-standing underdogs can rise to the top. Next, is the incredible story of Wrexham. Against all odds, they have achieved back-to-back promotion seasons for the first time in the club’s history. I don’t think even Ryan Reynolds thought this would happen when he bought the club for $2.5m in 2020. Their success is a testament to the power of having a clear strategy, excellent recruitment & fantastic work being done off the field (partnerships, marketing/media etc.). These stories resonate far beyond the world of sports. Whether in the boardroom or on the field, this is living proof that no matter how much the odds might be stacked against you, anything can be achieved. A lot of people thought we were crazy moving to the US to take on the sports market given the competition. We’ve been operating in this market for less than 2 years and are partnered with some of the most exciting properties in the US, playing an integral part of their growth. Here’s to all the underdogs out there! #SportsBiz #Sports #SportsRecruitment
Everything you need to know in #SportsBiz today: 1. Barcelona's Lamine Yamal signs long-term adidas endorsement deal 2. WSL saw highest web search increase in sports last year, finds new Redtorch report 3. PFL MENA set for April 2024 launch 4. The CW wants take advantage of RSN troubles and cord-cutting by expanding sports coverage 5. Saudi Arabia to host new FIFA-backed series of international games 6. Bundesliga introduces 'ref cam' for the first time 7. Diamond Sports Group wins approval for $450m financing deal in bankruptcy case 8. Washington Spirit agree Snickers sleeve deal for 2024 season 9. F1 and DHL agree expanded multi-year global partnership 10. Everton's ten-point deduction over financial regulation breaches reduced to six on appeal 11. NASCAR and Xfinity in talks over new sponsorship deal starting 2025, says SBJ 12. AFC Bournemouth confirms multi-year training kit sponsorship with Las Vegas tourism agency 13. Canal increases stake in Asian streamer Viu to 30% 14. San Diego Wave Fútbol Club expands 24 Hour Fitness deal to include back-of-shirt sponsorship 15. Sauber agrees Wi-Fi deal with Extreme Networks Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
Student at Temple University's School of Sport, Tourism and Hospitality Management / Sports Marketing Intern at Hyatt Regency San Francisco Downtown SOMA
As part of Dr. Amy Giddings' Current and Ethical Issues in Sports class, I discussed about Nike’s Dream Crazy ad featuring Colin Kaepernick last week. And this is the brief presentation on the topic. Please check it out! #STHM #sports #sportsmarketing #Nike #ColinKaepernick #DreamCrazy
Qualified S.E.N Teaching Assistant
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