Another record breaking milestone for Streaming TV! Per Nielsen’s latest Gauge report, time spent in Streaming TV soared to 40.3% in June, almost doubling time spent in Broadcast TV! This surpasses cable's previous record set in June 2021 (40.1%). The rapidly changing viewership trends is yet another strong indicator on how marketers should prioritize video ad dollars. #streamingtv #CTV #videoadvertising #advertising #upfront #marketing #mediaagency #amazonads
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CTV is currently the fastest-growing channel for paid media. TV ads are making a comeback, but instead of traditional cable, now they’re hosted on the plethora of streaming platforms out there. This shift allows for more precise targeting through data compared to traditional TV. Are you leveraging CTV? If not, why? #Ctv #performancemarketing #paidmedia #streaming #channelattribution #marketing #digitalmarketing #performancemarketing
In June 2024, streaming hit a record high of 40.3% of total TV usage. With viewers spending 3 hours daily binge-watching their favorite shows, if CTV is not part of your marketing mix, you’re missing out 📈 📈 📈
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™
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Don't fall behind on adding CTV to your marketing mix. Your competitors have probably already started running or will soon. If not knowing where to start is what is holding you back, send me note and I can provide some insights and information!
In June 2024, streaming hit a record high of 40.3% of total TV usage. With viewers spending 3 hours daily binge-watching their favorite shows, if CTV is not part of your marketing mix, you’re missing out 📈 📈 📈
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™
nielsen.com
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Streaming's share of TV usage in the U.S. reached a record high in May in a new Nielsen report; FAST platforms Tubi and Roku Channel hit their highest marks. Typical for this time of year, overall TV usage was down just slightly on a monthly basis (-2.4%), but a year-over-year comparison showed a slight increase in time spent watching TV in May ( 1.4%). Across viewing categories, streaming exhibited the most growth, adding 0.4 pt. to its share of TV usage to record a new high watermark of 38.8%. Streaming usage climbed 8% compared with May 2023, and the category has added 2.4 share points to its share of TV. Nielsen has more. https://bit.ly/3RIrtXG #TopTakes #StreamingGrowth #TVTrends #DigitalMedia
Nielsen’s May 2024 Report of The Gauge™: Young Sheldon Creates a Big Bang Across Platforms | Nielsen
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SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data | CTV-OTT-TV | CPG | Pharma | Strategy Consulting | Sales | Programmatic | AdTech
✅🖥️ Nielsen Gauge (6/18): “Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, with 6B viewing minutes for the month across broadcast, cable and streaming. After seven seasons on CBS, Young Sheldon concluded its successful run in a series finale which drew 11.74MM viewers (L 7). The sitcom consistently garners considerable viewership in syndication as well, which includes runs on cable networks like TBS and Nick-At-Nite, and broad streaming availability on Paramount , Netflix and Max. The 6MM viewing minutes captured by Young Sheldon in May were split almost exactly in half between traditional linear channels and streaming platforms. Additionally, May marked record highs for streaming’s share of TV usage, as the category accounted for 38.8% of TV, and for streaming platforms Tubi with 1.8% of TV usage and The Roku Channel with 1.5%. FAST platforms (Tubi, The Roku Channel, PlutoTV) continued their momentum and each gained 0.1 pt. in May, culminating in a combined 4.1% share of TV this month. In addition to hitting platform-high shares, Tubi and The Roku Channel also showed significant year-over-year growth with Tubi usage up 43% and The Roku Channel up 36% compared with May 2023. YouTube continued its run as the top streaming platform and tied its previous platform-best share of 9.7%, which it set in March 2024. Behind YouTube was Netflix, which maintained a 7.6% share of TV and owned this month’s most watched streaming title: Bridgerton.” ⬇️ #streamingtv #canneslions #avod #fast #ctv #ott #upfronts https://lnkd.in/eeQDyYaq
Nielsen’s May 2024 Report of The Gauge™: Young Sheldon Creates a Big Bang Across Platforms
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According to Nielsen’s latest report from June 2024, streaming has hit an all-time high, accounting for 40.3% of total TV usage! This surpasses the previous record set by cable in June 2021, marking a historic moment in TV consumption. The TV landscape is evolving rapidly, with streaming services continuously capturing more audience share. ✔ Disney , Tubi, Netflix, and Max saw double-digit monthly usage growth. ✔ Younger viewers (17 and under) played a significant role, with a 16% increase in viewing from kids aged 2-11. ✔ Top streaming titles like Netflix’s Bridgerton and Your Honor on Netflix and Paramount dominated viewing minutes.
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™
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📺 Embrace the Streaming Surge in 2024! 🚀 Did you know that time spent streaming soared over 40% this June? As a self-proclaimed binge-watcher, I might have contributed a few hours to that statistic! 🍿 (blame it on Bridgerton) Don’t trust your CTV strategy to just anyone! Let’s connect and see what makes Strategus the best option. #Streaming #BingeWatching #DigitalTrends #CTV
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™
nielsen.com
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- Linear TV is officially a supplement to our streaming habits - 62% of Samsung households spend more than half of their TV time streaming - That means that without streaming, you can’t reach even half of the total TV audience. - Advertisers should focus on creating a holistic media strategy that integrates linear and streaming TV and use data to identify where their target audiences are most active and allocate budgets accordingly. -With more than 75M U.S. TVs, Samsung enables advertisers to minimize duplication with both linear ACR data, Streaming ACR data, and TV device data https://lnkd.in/g6X7qKGF https://lnkd.in/gyrbtQ-V
Viewing Starts with Streaming: The Rule of 40 Evolved — TVREV
tvrev.com
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Helping Businesses to Achieve Digital Media Enabled Growth with a Decade of Digital Marketing/Media Buying Experience | Experienced in PPC, Paid Social, CTV and Programmatic Ads
📈 CTV & Streaming: The New Norm in Media Consumption The latest data from Nielsen underscores a significant shift in how audiences are consuming content. Streaming has now solidified its position as the dominant form of TV consumption, surpassing traditional TV in terms of viewership. - Streaming Takes the Lead: Streaming platforms now account for the majority of TV viewing time, a trend that continues to grow month over month. - CTV's Role Expands: Connected TV (CTV) usage has seen a sharp increase, offering advertisers more targeted and measurable opportunities than ever before. - Content Variety Driving Growth: The vast array of content across platforms like Netflix, Hulu, and Disney is attracting diverse audiences and reshaping viewing habits. For brands and marketers, this shift is a call to adapt strategies and leverage the precision and reach of CTV and streaming platforms. The future of media consumption is here, and it's streaming. Have more context to add? Source: https://lnkd.in/gbZkmXPn #Streaming #CTV #DigitalMarketing #Advertising #MediaTrends #MarketingStrategy
Streaming just captured a record-breaking 40% of total TV usage | The Current
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Democratic Political Operative | Flipped the Virginia House in 2019 & the Pennsylvania House in 2022
According to the latest data from Nielsen, streaming viewership now makes up 40.3% of all television – the highest the streaming number has ever been. In comparison, cable is at 27.2% and broadcast is at 20.5%. Streaming TV comprises CTV, OTT and digital – it’s basically anyway you watch TV that isn’t the traditional broadcast or cable mediums, and it’s where Americans viewers are right now. Political ads continue to favor the broadcast and cable mediums, and while streaming has become a good part of most media/digital budgets, when you compare what is being spent by campaigns on streaming vs. more traditional methods – you realize we need to quickly (as in now) make sure our streaming budgets are enough to reach voters. The last few weeks have been insanity and the coverage of it has been even worse. The media is not going to suddenly get better now that Vice President Harris will be our nominee – they’re working overtime to improve ratings, to the detriment of providing actual news coverage and they will continue to do that. It is critical that our campaigns break through the top of the ticket noise – which is why I’m here to tell you if your media or digital firm isn’t using Allied for streaming buys, you’re missing out. Allied is leading the way for Democratic campaigns on streaming buys and providing the cheapest rates of anyone in this space – we don’t do production and we don’t do linear, we’re 100% focused on streaming buys that are both effective in their result and cost-effective for the campaign. If we haven’t talked yet, we should soon – this is week 15, which means time is running out, let’s make sure your campaigns are getting the biggest bang for their buck.
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Streaming TV ads are arguably the most efficient advertising in advertising today. Streaming ads are targetable, scalable and affordable, and can deliver impressive returns on your advertising spend. On the consumer side, streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen. More of your customers are streaming than ever before. There's never been a better time to jump on the streaming bandwagon with BAM. https://lnkd.in/ehrgiMBf
Streaming’s Share of TV Usage Jumps to Record 40.3% in June 2024 - Bob Abbate Marketing
https://bobabbatemarketing.com
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