Francois Lee’s Post

View profile for Francois Lee, graphic

Senior Manager, Streaming TV Upfront and US Agency Development

Another record breaking milestone for Streaming TV! Per Nielsen’s latest Gauge report, time spent in Streaming TV soared to 40.3% in June, almost doubling time spent in Broadcast TV! This surpasses cable's previous record set in June 2021 (40.1%). The rapidly changing viewership trends is yet another strong indicator on how marketers should prioritize video ad dollars. #streamingtv #CTV #videoadvertising #advertising #upfront #marketing #mediaagency #amazonads

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™

nielsen.com

To view or add a comment, sign in

Explore topics