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🛒 📈 👀 How would you describe your sales team in one word? (And it can be hyphenated) ...Data-driven? Relationship-based? Savvy? We checked in with ForceBrands' Director of Client Strategy Annette Kim to discover trends she's observing in the sales space. How are today's consumer companies approaching hiring sales talent? How has sales changed? "In the consumer industry, the shift from relationship-based to data-driven sales marks a new era. More than ever, sales teams now leverage analytics to navigate market complexities, optimize customer engagement, and drive sustainable growth. As a result, companies are seeking candidates who can dissect extensive datasets, work collaboratively with marketing and finance teams, and possess a deep understanding of consumer behavior and the market from a shopper and trade lens." —Annette Kim Have a question for our team? Drop us a line in the comment section below. #sales #hiring #leadership #ExecutiveSearch #data #insights

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Is your sales team keeping up with the ever-changing demands of the consumer economy?

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