Flywheel’s Post

TikTok is no longer only a social media platform. More customers are buying what they see on TikTok, to the point that the platform is entering the logistics space. Similar to Amazon, TikTok is delving into social commerce, managing inventory, and ensuring fast, reliable delivery through partnerships with logistics providers. The move is expected to enhance the shopping experience on TikTok Shop, attracting more merchants and influencing customer behaviour. This shift in strategy distinguishes TikTok from Amazon, as it outsources logistics operations. With 150 million users in the U.S., TikTok leverages its popular algorithm and influencer-driven content to create a unique shopping experience. Read more about the article, here: https://lnkd.in/gJZBwyvb

Want to master TikTok Shop to increase sales? 🤔 I got what you need. Join me and Clayton Atchison from PixelMe by Carbon6 for an exclusive webinar where we'll reveal the latest strategies to maximize your brand's presence, drive sales, and leverage external traffic to boost revenue across marketplaces. It’s going down on June 27th at 2PM ET During this power-packed session, you'll discover: ✅ The step-by-step process to efficiently set up and scale your TikTok Shop  ✅ Proven methods to recruit and manage affiliates to amplify your brand's reach  ✅ The hidden secrets to optimizing visibility and skyrocketing conversions  ✅ Game-changing tactics to drive traffic from other platforms to Amazon using PixelMe  ✅ Foolproof strategies for multichannel campaign success with DSP Prime This is your chance to gain a competitive edge and unlock the full potential of TikTok Shop for your eCommerce brand. Reserve your spot now here: https://lnkd.in/giT7WSAE And get ready to upgrade your TikTok Shop strategy! 🙌 #TikTokShop #eCommerce #MarketplaceStrategies #Webinar

I know, I know. Just when you thought that you’d heard enough from me, I go ahead and hit you with a post every darn day this week but frankly… I just CANNESn’t with the news that’s coming out of Cannes Lions International Festival of Creativity and Flywheel right now! (#sorrynotsorry) Here's your #WednesdayWoo! 📣 Flywheel has only gone and become a certified TikTok Shop partner! Yes. You read that right. ❓ So what does this mean for our clients? We can help leverage Tiktok’s ecommerce potential and help you drive incremental sales just like Amazon, Walmart, and other marketplaces. Here’s what the boss (that would be our CEO, Duncan Painter) says “We can now offer a brand the ability, just like we can on Amazon, to go with a one-stop shop deployment through TikTok Shop on a global basis, which definitely differentiates us for all brands worldwide.” Here’s the full article 🔗 https://bit.ly/3VOGFoA #TikTokCertified #eCommerce #OmnicomCove #CannesLions2024

A demand-side platform (DSP) enables marketers to buy digital ads seamlessly and efficiently. Think of it as automated ad shopping that connects advertisers with ad space on various platforms.   What makes Amazon DSP powerful is exclusive access to Amazon data, across sites such as Amazon, Twitch, Prime Video, Freevee, IMDB and much more. This platform analyses a user's Amazon activity and wider online footprint to tailor ads to their interests to create highly specific audience segments.   Amazon DSP is also a valuable tool for non-endemic advertisers looking to access and engage with Amazon's vast audience. This means brands can harness Amazon's user base and leverage its powerful advertising capabilities without selling directly on the platform.   A brand will consider using Amazon DSP if they want to reach a larger audience and the right audience to precisely target the consumers who will most likely convert. With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness & connect with audiences at different phases of the customer journey.   Leveraging Toucan's services, we can help brands optimise their campaigns and make the most of Amazon DSP for heightened visibility & conversions within the e-commerce landscape. #amazonuk #AmazonAgency #ecommerce #amazon #amazonads #AmazonDSP

The Amazon x TikTok partnership might change how we think about e-commerce and advertising. Amazon is integrating its extensive product catalog directly into TikTok's platform. This will allow users to discover and purchase products without leaving the TikTok app. Hence, it’ll create a seamless shopping experience that combines content consumption with commerce. Here’s why this partnership is a game-changer for DTC brands: 1. Expanded market reach: This partnership combines Amazon's 37% e-commerce market share with 1.5 billion active users of TikTok. It’s a great opportunity for brand exposure and sales. 2. Streamlined purchasing process: The integration reduces friction in the customer journey. Hence, it’ll increase the conversion rates, especially for spontaneous purchases. 3. Enhanced data insights: With the combination of TikTok's engagement metrics and Amazon's purchase data, you can do a more comprehensive consumer behavior analysis. 4. Amplified influencer marketing: Content creators can now directly link to Amazon products, potentially increasing the effectiveness of influencer partnerships. This partnership is literally going to change our approach to social media marketing and e-commerce strategy. Brands should consider: 📍Creating short-form vertical videos that can be used on multiple platforms, including TikTok (if selling in global markets) 📍Collaborating with niche creators who have high engagement rates rather than just follower counts. 📍Using Amazon's data to create highly targeted ad campaigns on Instagram, YouTube or TikTok While it’s not happening in India yet, soon it’ll come, and we will be able to leverage it! What do you think about this partnership? Let me know in the comments! #amazon #tiktok #ecommerce #partnership

Did you know that according to a survey in the fall of 2023, about 40% of marketers claimed that they get higher ROI through programmatic advertisements? Let Amazon DSP be your reference to work in the digital environment with the precision needed for a successful implementation. Learn more about the audience selection, RTB, and cross-device targeting to get your campaigns to the next level. Learn more about how Amazon DSP works and how you can incorporate it into your advertising to get better results.Obtain the full understanding of what Amazon provides in the realm of data and improve your marketing now! For more details visit: https://lnkd.in/dBCPYYjb #amazon #scaleforte #amazondsp #amazonseller #benefits #uk

Want to master TikTok Shop to increase sales? 🤔 We got what you need. Join Mina Elias and Clayton Atchison from PixelMe by Carbon6 for an exclusive webinar where they'll reveal the latest strategies to maximize your brand's presence, drive sales, and leverage external traffic to boost revenue across marketplaces. It’s happening on June 27th at 2PM ET During this power-packed session, you'll discover: ✅ The step-by-step process to efficiently set up and scale your TikTok Shop  ✅ Proven methods to recruit and manage affiliates to amplify your brand's reach  ✅ The hidden secrets to optimizing visibility and skyrocketing conversions  ✅ Game-changing tactics to drive traffic from other platforms to Amazon using PixelMe  ✅ Foolproof strategies for multichannel campaign success with DSP Prime This is your chance to gain a competitive edge and unlock the full potential of TikTok Shop for your eCommerce brand. Reserve your spot now here: https://lnkd.in/gH84ZE5k And get ready to upgrade your TikTok Shop strategy! 🙌 #TikTokShop #eCommercemarketing #Marketplace #Webinar

I'll admit, it's rare to simply "flick" a new marketing channel on and see instant success. To be clear, that's not an outcome we sell, either. Sometimes, it happens 👀 Sam Ireland & the Bigjigs Toys Ltd team trusted us to lead the paid strategy across TikTok (alongside Meta) and we have woke up to some incredible results. 🎉 Avg. CPA down 60% compared to other campaigns/channels 🎉 ↳ Gaining valuable digital real estate ahead of Q4 ↳ Securing customers data ahead of the BFCM rush ↳ Achieving unseen CPA's ahead of peak periods I would like to add, as a realistic caveat, that this would not be possible without the following: ↳ The amazing Jess Dummett for sourcing and working with amazing affiliate content creators on TT. ↳ A product that can only be described as "perfection" for TikTok Shop. ↳ The fantastic warehouse fulfilment team that have been doing an extra bit of running around! The above serves as a prime example that it's not actually just a case of "flicking" a new channel on. Internal teams agencies should be working closely together to strategise properly for new channel activations.

How To Compete With Chinese Sellers? Quick Answer: Be Creative Sound familiar? You discover a product with good margins and low competition, and your sales are thriving. So, you reorder. Suddenly, you’re faced with NEW COMPETITORS, CHINESE SELLERS, LOWER PRICES, HIGH ACOS, HIGH TACOS, and PPC EATING YOUR MARGINS. This scenario is all too common. Can you prevent this? Building a brand takes time. Differentiating your product can be challenging. Better images? Your competitors will copy them. So, what’s the solution? Advertise your product outside Amazon. Not just on Meta or TikTok. Utilize apps your customers frequent and partner with micro-influencers. By doing this, customers will seek out YOUR brand specifically, and the ROAS can be excellent. Have you tried advertising outside of Amazon? Share your experiences and strategies in the comments! #Ecommerce #Amazon #MarketingStrategy #BrandBuilding #CustomerEngagement #EcommerceSolutionsHub

Amazon have introduced greater transparency for brands running campaigns on Freevee with Content Genre and Content Rating reporting that are now available in downloadable reports. Brands will now be able to see which Content Genre and Content Reporting their ad impressions were delivered on. With brands involving Streaming TV more into their advertising strategies, these content signals give brands more visibility into how their advertising efforts are having an impact. What does this mean for brands? - Enhanced Transparency & Accountability  - Improved Targeting & Relevance  - More Valuable Insights into Performance  - Optimised Media Planning With brands having greater transparency running campaigns on Freevee, these updates will collectively enhance the effectiveness and efficiency of campaigns. Read our full article here: https://lnkd.in/euMYkjWF #toucan #amazon #amazonads #amazonagency #amazonadvertising #marketingagency #london #ecommerce #amazondsp #freevee #amazonnews #amazonupdates