❗Three common mistakes when entering the German healthcare market❗ In our work, we often advise international start-ups and companies that want to enter the German market. This is understandable - despite some regulatory hurdles, Germany offers attractive scaling and reimbursement opportunities. However, we often observe three misconceptions that make successful market entry difficult: 1️⃣ "A sales distributor is enough to be successful." ☝ Unfortunately not. Without personal commitment and market customisation, sustainable success is unlikely. A solid network and understanding of the German healthcare system are essential. 1️⃣ "I know one market access channel and that is enough" 🚫 Not always. There are often better options that are faster and offer higher reimbursements. It is important to examine different access routes and reimbursement options. 3️⃣ "English is enough to get by in the German market." 🗣 Unfortunately not. German-speaking contacts and well-translated documents are crucial to build trust and facilitate interaction with local players. Germany is an exciting market. Let's develop a suitable strategy together. It's worth it. 🤝 🚀
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Digital Health I Health Psychologist I ME CFS Awareness
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