flutrr’s Post

My colleague Prarthana Prakash's article on Hasbro's Peppa Pig. Surprisingly (or not—it's in Fortune), Prarthana describes how Peppa has faced many business issues in her twenty years: product extensions, globalization, diversity, and more. The link to the story is below.

Let's talk about the E.L.F. BEAUTY. X Liquid Death Collaboration: What Works: - aligned brand values - nostalgic creative ode to 90's/ early 2000's ads you would see on Nickelodeon - connecting with heavy metal community creating more product options for this community What Doesn't Work: - only YT people in the primary ad content Lola Bakare it would not have difficult to cast 1 BIPOC person... - a 15 year old calling a man 3X her age "dreamy" then finding out he's her dad is very Freudian and quite frankly creepy. "They were just being silly" but it's out of touch and not silly after all. I get the intent of the "silliness" and wanting to be bold/ pushing boundaries but sometimes you are pushing a boundary that is a boundary for a reason. Quiet on Set: The Dark Side of Kids TV really speaks to the toxicity, abuse, sexualization of underage children, and the realities of Hollywood grooming. We need to be doing more to protect kids. It is definitely not a "silly" laughing matter. #brandmarketing #brandcollaboration

Second webinar for our new programme, Reel Impact, is coming up - sign up to hear more from Anita Herbert, BA (Hons) and ask any questions you might have. See you there!

Click https://lnkd.in/gHHDBMsV https://lnkd.in/gqR6mv-K @Eatdrinkandmarry Health Life Business Relationships Startyourstoryeveryday #innovation #management #digitalmarketing #creativity #technology 619-777-6792

Representation in toys isn't just about play; it's about possibility. Imagine growing up and never seeing a doll that looks like you. For many Black children, this was a reality. We lack the power to be something if we can't see it or imagine it. I recently watched the Black Barbie documentary on Netflix, and it was a profound reminder of the power of representation and the journey toward diversity and inclusion. Here are my takeaways as a marketer: 1️⃣ Make your audience feel seen: representation is non-negotiable. The documentary shows the emotional impact on Black women who grew up without dolls that looked like them. The first Barbie debuted in 1959. Mattel, Inc. would release a Black doll in 1968, but they made it clear that this wasn't a Black "Barbie" but a friend of Barbie. It would take 21 years from the launch of Barbie until Black Barbie arrived. However, Black Barbie didn't receive the same marketing push as her white counterparts. 🤦🏾♀️ It's not enough to make a diverse product; it's just as crucial to how you market it. Ensure that your campaigns are inclusive and that every product gets the visibility it deserves, reflecting the diversity of your audience. 2️⃣ Take a balanced approach to marketing The initial lack of advertising for Black Barbie is a stark reminder of the importance of equitable promotion. A product's success is heavily influenced by its marketing strategy. When we neglect to promote diverse products, we inadvertently communicate that they are less significant. As marketers, we have a crucial role in advocating for balanced advertising budgets that give equal spotlight to all products. This approach ensures that diverse audiences feel seen and valued, and it's a responsibility we must not overlook. 3️⃣ There's enough room for all of us! I view this documentary as a tribute to the bravery of Black women who fought for representation. Beulah Mae Mitchell's courage to speak up about the need for a Black Barbie paved the way for Kitty Black Perkins, the first Black woman to design a Black Barbie. This eventually opened the door for Stacey McBride-Irby, another talented designer who continued to innovate and inspire. Their stories remind me that there's enough room for us to shine. ✨As marketers, we should strive to elevate and support each other by fostering connections. This documentary reminded me that I grew up with mostly white dolls and didn't see myself. As a mother, I now ensure my daughters have dolls that look like them, teaching them they are beautiful, capable, and worthy. Representation matters—not just in the products we create but in how we advertise them. It's our responsibility to ensure that everyone sees themselves as the hero of their own story. 🫶🏾 Have you watched the documentary yet? Let me know your thoughts. #blackbarbie #documentary #netflix #brandmarketer #marketingmonday #marketingtips https://lnkd.in/eVc3K-eg

Tubi TV: Exploiting Black Entertainers While Fox News Undermines Black Voters... Tubi, a free streaming service owned by Fox Corporation, has been actively promoting and featuring Black content, including original movies and shows with predominantly Black casts. This strategy has helped Tubi attract a significant Black audience and drive its rapid growth. However, there are concerns that this approach may ultimately benefit Fox News and its parent company's conservative agenda, which has been criticized for suppressing and denigrating the Black vote. Read more at: https://lnkd.in/dUcGihaT #TubiTV, #BlackEntertainment, #FoxCorporation, #RupertMurdoch, #VoterSuppression, #BlackVoters, #PoliticalAgenda,

Loved this article by devin leonard for Bloomberg UK - fascinating to delve into the #Bluey backstory, and a bit professionally inspiring too; oh to have been a part of launching such a globally loved phenomenon 😍 - let's all try and create more of these! It’s really worth a read, but some good nuggets in the meantime: 🔹 In 2023, Bluey was the second most streamed show across all genres in the US… second only to Suits. This is all the more impressive given the relatively limited amount of Bluey that exists… just 17.5 hours of Bluey episodes translated into 731 million hours of Bluey watched by Americans (via Disney ) in 12 months. Imagine what the number is with YouTube added… 🙃 🔹 Bluey has definitively achieved the dream of appealing to *everyone* - not just to a global preschool audience, but to parents, teenagers, grown-ups without kids, no doubt grandparents, and TV critics too. Oh, also dogs apparently. In fact, “appealing” is under playing how much audiences of all ages have fallen in love with it… Adored is perhaps a better word. 💙 🔹 That the ABC doesn’t profit from Bluey’s success must really rankle - not just because of the $$$, but for such an homegrown success to not be more intrinsically linked to the ABC’s fortunes feels like such a missed opportunity. Speaking of which, apparently Disney turned down the opportunity to license Bluey’s merchandising rights from BBC Studios early on. Oops. 🙄 🔹 Last summer, BBC Studios reported that they’d surpassed £2b in annual revenue for the first time in fiscal 2023 - thanks in large part to Bluey. With that in mind, the estimated $2b valuation for Bluey cited in this article feels conservative. Compared to sale prices achieved by EOne ($4b in 2019, predominately for Peppa Pig) and Moonbug ($3b in 2021, predominantly for CoComelon), I have a feeling Bluey could be worth more. 💸 🔹 Finally, lots of people are worried that ‘The Sign’ could spell the end of Bluey 😬 and that no more episodes will be forthcoming… let’s wait and see what happens when that feature drops on 14 April... In the meantime, I’m booking my tickets for Bluey World in Brisbane… I’m headed there next Easter so will do a special report 🧐 😂 🇦🇺

The Hilarious World of Charleston White: Crazy Trolling Incidents Revealed Get ready for a rollercoaster ride of entertainment as we dive into the world of Charleston White's hilarious trolling incidents. From online interactions to sheer entertainment value, this video showcases why we love Internet shenanigans. Don't forget to hit that like button if you enjoyed this wild ride! #CharlestonWhite #TrollingIncidents #HilariousMoments #InternetShenanigans #EntertainmentValue #OnlineInteractions #FunnyContent #ViralVideo #InternetHumor #SocialMediaFunnies

Ever experienced "Laptop Rage"? Currys' new ad series nails it by tackling that feeling we all know too well. Here are the highlights: → Devised by AMV BBDO → Humorous, 30-second clips. → Staff soothe disgruntled customers → Like calming a distressed steer. → Showcasing Currys' expertise → Turning tech frustration into satisfaction. → Nationwide push → TV, VOD, out-of-home, social media. → Spotlight on new laptops and finance options → Perfect for back-to-school upgrades. Remember those rage-inducing moments with lagging and crashes? Now, imagine expert help to ease you through it! Currys head of brand Aisling Lancaster says their "colleague expertise" is the brand's superpower. And it’s true! The unexpected humour and dedication to our problems definitely make them memorable. What’s your worst laptop rage moment? Share your story! #LaptopRage #TechFrustration #Currys #AMVBBDO #TechSupport #BackToSchool --- Ever thought an ad could actually understand your laptop woes? Well, Currys just transformed those annoying tech moments into relatable humour. Give it a watch!

Peppa Pig isn’t the average children’s cartoon. The family of two-dimensional pink pigs with protruding snouts, dressed in colorful clothes and speaking in English accents, has gone from a humble British TV show to a global staple in households with young children. The Peppa Pig brand recently celebrated its 20th anniversary, and still tops most charts in kids’ entertainment. Today, its influence stretches beyond the TV screen. Peppa Pig’s toys, theme parks and games are available in 180 territories. The most recent figures on the franchise’s sales amounted to $1.7 billion in 2022. The staying power of the show and its characters has made it one of Britain’s most significant cultural exports. Read more: https://lnkd.in/eqdFDBjU