Float.com’s Post

So many brands are still getting employee-generated video wrong… We need to make the distinction between what truly is employee-generated vs what’s just been made to look like it is. Employee-generated means… ❌ no script ❌ no brand speak ❌ no producer behind the camera asking them to ‘just say it again but add this at the end…’ If you’re planning to make employee-generated videos in 2024, do it properly. What this looks like… ✅ prompts, not scripts ✅ open questions, open to interpretation ✅ subject matter the person speaking actually cares about I’m not going to lie, you’ll end up with loads of stuff you would never use. You’ll also end up with gold dust that is exactly what your audience wants to watch #employeevideo #employeegeneratedcontent #employerbrand #communications

Every click represents more than just a number – it's a connection, a resonance with an idea. 🌟 As employees, we're not just executing tasks; we're shaping narratives, sparking inspiration, and fostering engagement. Each click is a testament to the impact we make, the stories we tell, and the hearts we touch. Let's continue to infuse passion into our work, knowing that behind every click lies a heart that resonates with our shared vision. 💼💖 #EmployeeEngagement #PurposeDrivenWork 👍 Like this post and 📲 follow the profile for more awesome content! remember to share! #ContentCreator #ConsumerBehavior #SocialMediaManagement #FreelanceWriter

As more Millennials and Zoomers enter the workplace, the growing list of visual communication tools - emojis, memes, infographics, reels, video and digital link embeds – is becoming a normal part of business communications. As such, corporate language conventions are becoming more casual. We’ve complied a few simple PR tips to help you navigate the changing nature of corporate communications: https://lnkd.in/g9YVYEA4 #ThoughtLeadership #VisualCommunication #CorporateCommunication #HughesPR

Not all communications are equal ⚖ In every business there are brilliant stories to be found and shared. Spotlighting these help people feel recognised, connected and part of the community 👥 If you're actively looking to use storytelling 📕 as part of your internal comms strategy, download our GUIDE for more details and start the ball rolling today. 👀 https://lnkd.in/eFpH-tDp 👀 #CreativeAgency #StrategicStorytelling #InternalCommunications #EmployeeEngagement #EngagementMatters #EngagingEmployees #EmployeeRetention #EmployeeMotivation #StrategicConsultancy #CreativeCampaigns #StoryArchitecture #InspireYourPeople

Why would you start to plan your Open Enrollment communications strategy now? Because we don't actually need to stress and panic about everything – especially things that happen EVERY. SINGLE. YEAR. If you start early, you can maximize your campaign, reach your employees, and ensure everyone understands and can use what's available to them! #InternalCommunications #HRCommunication #OpenEnrollment #CommunicationsStrategy

We encourage our clients to get way, way ahead of #OpenEnrollment planning. Here's why: 🎨 Creative Freedom: Early planning = space for creativity. You'll have time to think outside the box for engaging campaigns, fun visuals, and interactive content to grab attention. 📅 Strategic Scheduling: Map out your comms calendar now. From teasers to deep dives, spreading out your messages ensures maximum impact and keeps OE top of mind. 🤝 Collaborate and Innovate: More time means more opportunities for collaboration. Work with HR, benefits providers, and even your audience to craft messages that resonate. 📚 Educate & Empower: Use the lead time to educate your employees. A mix of emails, workshops, and Q&A sessions can demystify benefits options and processes. 🔄 Feedback Loop: Start early, and you can iterate based on feedback. Test what works, refine your approach, and ensure your messaging hits home. Pro Tip: Conduct a few pulse-checks throughout the year to determine what employees understand about benefits. 🔗 See our latest blog for tips on planning: https://lnkd.in/gjX7ruAP #InternalComms #EmployeeExperience #EmployeeCommunication

Last week 150Bond hosted a discussion on ‘Storytelling’, where 150Bond Director Terrie Barron was joined by Kelley Cousins (ex-Head of Comms at Meta in Ireland), Sarah Ryan (ex-Director, Netflix), and Stephen Hopkins (Head of Media at IBEC, former 150Bond Associate Director) who offered advice to folks looking to improve in the industry. The group shared tangible advice on power, resilience, creativity, and the impact of human connection. Storytelling is at the essence of what we as communicators do, there’s a goal and purpose to our work. Their key pieces of advice for a successful career as a storyteller were: 1. Stay curious and always be a student - we should always be ready to learn new ways to develop and master this skill from those who excel. 2. Essential ingredients to vibrant storytelling, such as humour and creativity, are great tools but it’s crucial to always stay on brand and authentic. 3. Remember that even well-established companies with a long history can learn new strategies and adapt to remain relevant in today's ever-evolving landscape. It's never too late for an "experienced" client to embrace fresh approaches.

55% more likely to purchase when a customer identifies and enjoys your brand story. True. The impact of your brand can be felt everywhere when done well, so HOW you craft and manage your story, and by extension your brand, is important. #brand #branding #brandstory #brandstorytelling

  5 Practical Tips for #PositivelyPurple #LeaderToLeader Conversations: 📍 To ensure you can maximise social media potential, the film should be no longer than 2:20 minutes. This is the longest full film X (formerly Twitter) will allow you to upload. 📍 Leader to Leader is about the quality of conversation between two peers. You do not need a fancy studio or equipment to record your Leader to Leader conversation. Recording via your regular online meeting platform works just as well. Microsoft have an integrated basic video editor to top and tail your video and sites such as Canva enable you to create title and end screens.   📍 Work with your central Communications Team to showcase your Leader to Leader conversations through both internal and external channels on Monday 4 December. Make sure all content is accessible and that videos have captioning, which you can generate as standard on YouTube. Having a great relationship with your Communications Teams is essential for your ERG/Network all year round.   📍 When your video is finished, use a reliable transfer site, such as We Transfer or your internal file sharing to send to [email protected] We are collating and sharing Leader to Leader conversations via PurpleSpace socials. Why note include a quote for us to use alongside your film. You may wish to share what the universal definition of confidence means to you, or about the impact you want to achieve through taking part in #LeaderToLeader.   📍 Join the Movement. Be sure to tag PurpleSpace and use hashtags #PositivelyPurple #LeaderToLeader ID: Designed image with text reading 5 Tips for #PositivelyPurple Leader to Leader Conversations in association with Tesco, Sponsored by Novartis.