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In 2024, Flipkart made a significant impact with its Video Commerce approach. The highest viewership for a single Live Commerce video reached 1.4 million. Customers were able to access hours of specially curated content through on-app videos, featuring popular celebrities and influencers such as RJ Karishma, Ranvijay Singha, Siddharth Nigam, Varun Sood, and Pooja Gaur. This year, Flipkart is focusing on enhancing its Live Commerce offerings by involving a growing group of 'experts' known as 'Super Hosts'.  Read More: https://bit.ly/4cHuvUh #FlipStart #Ecommerce #VideoCommerce #Flipkart

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