Flipkart Ads’ Post

Our CEO, Unny Radhakrishnan, shares his perspective on the evolving digital marketing landscape and the rise of retail media in a recent feature by Shantanu David of exchange4media. "The rise and rise of retail media will provide additional choices for advertisers. Amazon, Flipkart, Bigbasket, Zepto, Zomato, and more such platforms will join. Recently, in the US Cars.com launched their retail media network. Similarly, I see in India more e-commerce retail networks joining this trend. Both the retail media spend share on digital spends and its growth will be in high double digits," he notes. As brands seek alternatives beyond the big tech platforms, Unny's foresight sheds light on the expanding the realm of retail media. Read the full story and explore the future of digital advertising - https://lnkd.in/d5v4QRNs #DigitasIndia #DigitalMarketing #RetailMedia #AdvertisingTrends #MarketingInsights #DigitasinNews

#Digitasinnews - Digitas India's CEO Unny Radhakrishnan talks about the increasing interest among advertisers to invest in retail media and its growth in India. Shantanu David exchange4media Read the full story 👇

How do Instagram Seamlessly Showcase E-commerce Giants Products in its ads ? Hi everyone, I hope you're having a great day! 👋 Today, while scrolling through my Instagram feed, I came across an interesting advertisement featuring products from Mama Earth. It got me thinking about how Instagram seamlessly displays ads from e-commerce giants like Amazon, Flipkart, and Myntra. I'm curious – do these tech giants provide APIs to social media platforms, allowing them to showcase ads based on users' interests? 🤔 If any of you have insights or know of any resources discussing the integration of e-commerce APIs with social media platforms for targeted advertising, please share them in the comment section below. Let's unravel the behind-the-scenes magic of personalized advertising on Instagram! 🌐💬 #instagramads #ecommercetech #apiintegration #digitalmarketinginsights

Are you struggling with Flipkart Ads?? We've got you covered.. at Hector!! 🤗 We love to solve complex problems for Advertisers.. and we kept hearing from Brands that Flipkart Advertising is equally important for them as much as Amazon Advertising.. infact in some category there's 4X more advertising spends to manage on Flipkart than on Amazon.. Flipkart & Amazon works on similar Advertising fundamentals but the Flipkart is developing their APIs and they they have limited optimisation opportunities.. Hector has successfully automated each and every Flipkart Advertising Reports in their very owned Targeting360 Dashboard which brings all the following datasets together on once screen and make them talk to each other.. 😊 Campaign Types i.e. PLA or PCA 😎 Campaign 🙂 Ad Group 😄 Targeting Types i.e. Auto or Keyword Targeting 😇 Keywords 🙁 Keyword Match Types 😍 Product Titles 😘 FSN Ids 😜 Placement Types 😎 Search Terms Imagine if all the above reports come together on one screen everyday before you start your day.. You as an Advertiser will be on fire 🔥 You will have all the answers on why your Revenue/ROAS went north or south.. 😎 Not only this, while Flipkart updates their report 3 times a day, we do the same.. we update the report everyday 3 times.. making sure that you don't miss any attributed conversions in last 30 days.. 😇 Didn't i say we got you covered!! If things are not measured, it's not improved!! 😇

The advertising revenue of the retail media giants in India grew at 40% in FY23, as against 13% for social (FB nos) and digital ad marketing growing at an estimated 5 ~ 10% for FY 23. Retail media players are becoming significant in the Indian digital ad ecosystem ... #retailmedianetworks #digitaladvertising #advertising

WHY BRANDS ARE MOVING FROM SEARCH AND SOCIAL MEDIA TO ECOMMERCE ? For all of us who’ve been in #digitalmarketing for over two decades would know that almost every decade we’ve seen the growth/ shift of #brands money in digital to newer spaces within the digital ecosystem that gives brands more opportunities The two massive areas which is Search and #socialmedia see a large portion of the typical media plan for any digital campaign today and yet there’s been some shift of budgets from these spaces to the “new shiny metal” among us Now with large players like Amazon Instacart and closer home Flipkart see the growing demand of advertisers it’s definitely a trend that’s here to stay and the term #retailmedia is creating a slow and steady impact in the industry These e-commerce companies have first party data of consumers and as we move into the cookieless world this is going to be very critical a vertical for brands to be able to target through the growing DSP’s and programmatic platforms which will have partnerships with these retailer’s wall gardens and it’s going to be the way forward Interesting discussions here from industry peers and subject experts Unny Radhakrishnan Karan Taurani Ritika Taneja Anmol Kumar Dang Chirag Bhatia and myself on the same for exchange4media in this piece penned by Shantanu David https://lnkd.in/dtV3GdtM

6 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒇𝒐𝒓 𝒂𝒅 𝒑𝒍𝒂𝒄𝒆𝒎𝒆𝒏𝒕 𝒕𝒆𝒔𝒕𝒊𝒏𝒈 𝒐𝒏 𝑨𝒎𝒂𝒛𝒐𝒏 𝐀𝐒𝐈𝐍-𝐋𝐞𝐯𝐞𝐥 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Conduct tests across different ASINs to understand how ad placements impact specific product performance. Test placements within product detail pages, search results, and related product placements. 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Utilize Amazon's Brand Stores for testing placements. Experiment with different ad formats and placements within the brand store to understand their influence on customer engagement and conversions. 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐚𝐧𝐝 𝐒𝐮𝐛𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Test ad placements within different product categories or subcategories. Evaluate performance variations across diverse categories to identify high-performing placement areas. 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐬 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐕𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧𝐬: Test sponsored brand ads in different placements like the top of the search, rest of the search, and product pages. Evaluate which placement drives higher visibility and conversion rates for brand-specific campaigns. 𝐂𝐨𝐦𝐩𝐚𝐫𝐢𝐬𝐨𝐧 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬: Compare ad placements with competitors to identify areas of competitive advantage. Test how your ads perform in different placements compared to competitors for similar products. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐓𝐫𝐞𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Utilize historical data to identify long-term trends in ad placement performance. Analyze how certain placements perform over extended periods and adapt strategies based on these trends. 𝑻𝒉𝒆𝒔𝒆 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔, 𝒄𝒓𝒂𝒇𝒕𝒆𝒅 𝒇𝒓𝒐𝒎 𝒆𝒙𝒕𝒆𝒏𝒔𝒊𝒗𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒘𝒊𝒕𝒉 𝑨𝒎𝒂𝒛𝒐𝒏 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈, 𝒂𝒊𝒎 𝒕𝒐 𝒑𝒓𝒐𝒗𝒊𝒅𝒆 𝒄𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒊𝒏𝒕𝒐 𝒂𝒅 𝒑𝒍𝒂𝒄𝒆𝒎𝒆𝒏𝒕 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆, 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒕𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒎𝒂𝒙𝒊𝒎𝒊𝒛𝒆 𝑹𝑶𝑰 𝒘𝒊𝒕𝒉𝒊𝒏 𝒕𝒉𝒆 𝑨𝒎𝒂𝒛𝒐𝒏 𝒆𝒄𝒐𝒔𝒚𝒔𝒕𝒆𝒎. #amazon #amazonfba #amazonads #amazonadsoptimization #amazonusa #amazonvirtualassistant #ecommerce #ecommercebusiness #ecommercestore #amazonseller #amazonfba #ecommercetips #amazonadsmanagement #amazonva #amazonva #amazonseller #amazonseller

Haven't seen many Google ads specialists talk about this SUPERB spying technique. ( I'll show you how I spied on Myntra!) The Google Ads Transparency Center (https://lnkd.in/dvYcAPrz) allows you to search for ads currently running from verified advertisers. Simply enter your competitor's name and select your desired region and timeframe. This can reveal a wealth of information about your competitor's advertising efforts, including: ➡️The types of ads they're running (search, display, YouTube, etc.) ➡️The specific content of their ads ➡️The timeframe during which their ads were running By analyzing your competitor's ads, you can gain valuable insights into: ✅Their target audience ✅Their messaging and value propositions ✅Their overall marketing strategy This information can then be used to inform your own advertising strategy, allowing you to identify areas for improvement and potentially outperform your competitors. ⭐Pro Tip: Pay close attention to the dates the ads were run. This can help you understand which tactics have been successful for your competitors in the long term. Here's an example: I'm going to spy on Myntra 🙂 #googleads #ppc #digitalmarketer

Hi Shiv Raheja, I have few questions for you… In my opinion most of the buyers will buy under-value / sub - value products only in amazon.in Point 1: who will receive this much of bigger size package for which product…? Point 2: If you prefer to print on the packaging box for sub value products who will ready to buy apart from amazon fc? ( 80% of sellers are still depended on Easyship, Self Ship and Seller Flex) Point 3: If in any case amazon used your brand logo on sub-value product packages in FC will amazon charge the packaging cost for the particular seller if yes then how the seller accept it? Point 4: How you will calculate ROI? Regards Raju M

🔊Paytm and PhonePe Transforming Retail Sound Boxes into Advertising Platforms!💡 A groundbreaking move is underway in the world of payments as Paytm and PhonePe embark on a journey to monetize their ubiquitous sound boxes with audio advertisements. These devices, initially deployed to confirm transactions, will now double up as media platforms, playing short audio spots after every few transactions at retail stores. This bold initiative opens up a plethora of opportunities for payments firms to capitalize on their extensive network of sound boxes, with FMCG giants like Mondelez and Tata Consumer Products already onboard. 🛍️ Unlocking Potential at the Point of Sale: With 10-12 million sound boxes already in circulation across the country, Paytm and PhonePe are tapping into a previously untapped avenue for brand advertising. By leveraging sound box ads, companies can target consumers directly at the point of sale, driving impulse purchases and boosting brand visibility. The localization and targeting capabilities of these ads offer a unique advantage, allowing marketers to tailor messages to specific demographics and locations. 📊 Addressing Challenges and Opportunities: While the potential for monetization is immense, challenges such as measuring ad impact and ensuring relevance for all merchants remain. Despite these hurdles, the allure of reaching consumers at the moment of purchase is undeniable, making sound box ads an enticing proposition for advertisers. As the industry evolves, measurement tools are expected to mature, providing marketers with greater insights into ad performance and ROI. 💡 Pioneering Innovation in the Fintech Space: Paytm and PhonePe's foray into sound box advertising represents a bold step forward in the fintech industry. By transforming transaction confirmation devices into advertising platforms, these companies are redefining the boundaries of innovation and creating new revenue streams in the process. With the potential to reach millions of consumers daily, sound box ads have the power to revolutionize advertising in the retail space. 🚀 Shaping the Future of Retail Advertising: As the pilot program unfolds, Paytm and PhonePe are poised to lead the charge in shaping the future of retail advertising in India. By harnessing the untapped potential of sound box ads, these fintech giants are paving the way for a new era of targeted, location-based advertising. With innovation at the forefront, the possibilities are endless as sound boxes evolve from transactional tools to dynamic marketing platforms. 💬 What are your thoughts on this groundbreaking initiative? Share your insights in the comments below! #FintechInnovation #RetailAdvertising #SoundBoxAds #Paytm #PhonePe #MarketingRevolution