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Yesterday, our FLEX/design team visited the eye-opening 'Food for Thought' exhibition at the Het Scheepvaartmuseum in Amsterdam. We immersed ourselves into the world of global food production 🌱, showcased by Kadir Van Lohuizen and we gained valuable insights into the Dutch role in this ecosystem. In this exploration, we collected several compelling directions for creating impactful design: 💡 Minimizing Climate Impact: Engaging in thoughtful discourse on strategies to minimize the climate impact of our food system, exploring sustainable practices and innovations. How can we design less impactful logistic solutions and packagings that are both super convenient and fully re-usable. And how can we encourage consumers to chose for local alternatives by providing the right information on the packaging, shelves and overall customer journey in retail? 💡 Maximizing Social Impact: Exploring ways to extend the positive effects of our design beyond borders, ensuring fair wages for those involved in food production globally and encouraging sustainable consumption practices. 1/3rd of all our food is thrown away (wow!). How can we encourage our clients and consumers to be more aware and feel responsible about this? and; How can we design (dispense) solutions that let you only buy and consume what you need? 💡 Design Reflection: Provoking introspection among our team — should we, as designers, reconsider certain creations to align with a more sustainable and ethical approach? How can we measure both environmental and social impact in early stages of our design projects? These thought-provoking discussions are paving the way for FLEX/design this year to create solutions that not only elevate design standards but also maximize social impact, contributing to a more equitable, eco-friendly future! 🌿🚛 #FoodForThought #Sustainability #DesignInnovation Stay tuned for more! 📢

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