Flatiron Search Partners’ Post

The much anticipated day in the CEW UK calendar is finally here! It's always super inspiring to chat about the the latest innovations, and a great place to catch up & meet people too. Who's going? Kim Reid and I would love to see you there. #cosmeticsindustry #cosmeticscience #ukmanufacturing #ukmanufacturer #brandinnovation

NEW on the blog Some salons and hairdressers’ business have slowed down in the past year, however, some salons are thriving, having record months even, including most of our client’s salon businesses. While there is a ton of context, nuance, and variables as to why some salons are slow right now and others aren’t, below are a few reasons most of our clients who own salons are doing awesome. 1. They didn’t overcorrect or overreact to economic pressures because they understand their salon brand and how the decisions they make impact their salon business long-term 2. They have a clear understanding of lifetime salon client value and make their decisions with that in mind 3. They understand the difference between healthy boundaries and walls 4. Their salon prices are aligned with their brand promise and market position 5. Their Client Agreements are clear, kind, and aligned with their salon brand 6. They remain simple and easy to do business with 7. They’re passionate about salon client experience and consistency 8. They invest time and energy into post-experience follow-up and communications with their salon clients which I wrote about here 9. They are wise, compassionate, empathetic, awesome leaders and salon owners who care deeply for their clients, teams or tenants Link to read: https://lnkd.in/gffkxrsT Executing the fundamentals consistently never goes out of style. 🧑🏻💻🖤 #salonmarketing #brandstrategy #lifetimeclientvalue #saloneducation

The Department of Beauty Bureau Agency (DBBA) Unveils a Historic Bridge: Bridging the Gap Between North Carolina State Board of Cosmetic Arts and the Beauty Sectors: In a groundbreaking move that promises to reshape the very foundations of the beauty industry, The Department of Beauty Bureau Agency (DBBA) proudly announces its transformative initiative to bridge the gap between the North Carolina State Board of Cosmetic Arts and the dynamic beauty sectors across the state. This historic collaboration is set to redefine the beauty landscape, ushering in a new era of unity, innovation, and unparalleled growth. Fostering Unity: The Beauty Bridge Initiative The Beauty Bridge Initiative, a brainchild of DBBA, is a visionary effort to foster unity and collaboration among beauty professionals, the State Board of Cosmetic Arts, and the broader beauty sectors in North Carolina. This initiative is set to bridge the existing gaps, creating a cohesive ecosystem that propels the industry forward. Inclusive Partnerships: DBBA recognizes the immense value that the State Board of Cosmetic Arts brings to the beauty sector. By establishing inclusive partnerships, DBBA aims to create a united front that promotes shared goals, values, and aspirations. This collaborative approach is designed to amplify the impact of both organizations and create a more harmonious relationship with the beauty community. Industry-Wide Collaboration: The Beauty Bridge Initiative extends its reach beyond organizational partnerships, encouraging collaboration at all levels of the beauty industry. Beauty professionals, businesses, educators, and regulatory bodies are invited to join hands in creating a collective force that drives positive change. By fostering a culture of collaboration, DBBA aims to elevate the entire beauty ecosystem in North Carolina.

Creativity in Challenging Times Today, Suji and I harnessed our creativity to prepare for next week’s tradeshow. Given the current economic situation, we opted for a budget-friendly approach while still aiming to impress our customers. It’s amazing what can be achieved with a bit of innovation and teamwork. For all the husband-and-wife business teams out there, how do you maintain excellence on a tight budget? Share your tips! Can’t wait to reveal our final setup next week! Light & Glo Fragrances BrandScent #BusinessPartners #TradeShowPrep #CreativityUnderPressure #SmallBusinessSuccess

Gen Alpha may be the buzziest cohort of consumers, but in reality, each generation drives the industry forward in varying ways. We take a holistic look at what the opportunities are in each generation and the value each of these groups specifically brings to beauty and value creation. We also examine brands that have successfully tapped into these markets and how they did it. Join us next week for the Beauty Independent Dealmaker Summit NYC 2024 as we discuss this topic and many more! Last few tickets available here: https://lnkd.in/dvXPd64Z #weareindiebeauty #hereforthefierce #beauty #beautybusiness  #beautyindustry #beautybrands #beautyretail #beautyentrepeneur  #cosmetics #skincare #haircare #beautyinvesting #venturecapital #venturefunding #acquisitions

With hand on heart this product is a game changer in both its innovative texture and results.

I was mentioned in this months issue of the Salon Magazine. 🎉 I discussed the importance or differentiating your ‘dream client’ and ‘target client’. Check out the quote below: "It's important to differentiate between your 'dream client' and your 'target client'. Your dream client is a client you would like to use your salon, but this may very well be at odds with the local reality. Understanding the difference between the two is very important." Are you sure your focusing on your target client? A big thank you to The Salon Magazine for the mention. ❤️ #BeautyIndustry #BeautyMagazine #SalonOwner #ClinicOwner #SalonAdvice

At Via.Delivery Corp. were defying what Omni Talk Retail is thinking is a 10 year ramp up. How?? First off, we make these lockers available on retailers checkouts. Next, we make the integration easy for the carriers and finally, we communicate to the customers when that package is made available for pickup. Best of all, we do all of this NOW!! Recent results.. staggering.. approx 15 lockers in N. Atlanta situated at grocery stores and a few significant malls. Adoption overall.. almost 35% of our total BOPA deliveries (in that test market of course)!! Keep in mind, the test was limited with one major retail brand having 5 different divisions that already adopt at over 10% of their overall deliveries to Alternative Delivery Points.... 10 years.. far sooner...!!! #Lockers #BOPA #FEDEXHAL #UPSAccessPoints

Let's celebrate once again the winning moment of our "Beauty Product of the Year winner," Mine in Beauty, during Beautyworld Middle East Awards 2023. Discover more about their journey and uncover the secrets behind their inspiring success stories. Stay tuned for further updates on the 2024 Beautyworld Middle East Awards! #beautyworldMEAwards #beautyworldME #DWTC #beautytechnology #fragranceIndustry #beautyIndustry

Are you headed to #Cosmoprofna in Miami? If so, connect with Vanessa Kuykendall to learn more about how #MarketDefense can elevate your #beautybrand on Amazon!