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Today’s morning was filled with highlights:   📌 After the Welcome Session, the conference program started with a keynote speech by Dr. Michael E. Hafner, Vice President MB.OS Base Layer und MBUX at Mercedes-Benz AG. In his presentation entitled “Why Mercedes-Benz chose to build their own Operating System MB.OS”, he explained that this approach allows Mercedes-Benz to keep control of the vehicle functions to deliver the best experience for the customer. The interaction of the various components of the vehicle architecture enable exceptional comfort, for example through immersive entertainment or autonomous driving.   📌Directly afterwards, followed by the keynote speech by Karl Dums, Senior Project Manager eFuels at Dr. Ing. h.c. F. Porsche AG. His speech was dedicated to the topic: “Transformation at Porsche: Sustainability as a Driver for Strategy and Technology”. He described the shift in focus from performance in former times to sustainability in vehicle development nowadays and explained the measures Porsche has taken to reprioritize. The main focus is on e-mobility and e-fuels.   Thank you so much for these valuable insights Michael Hafner, Dr. and Karl Dums! #stuttgartsymposium #keynote #vehiclearchitecture #sustainability

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Wolfgang Zahn

Consulting R&D, Optimierung des Entwicklungsprozesses von Serienprodukten, kritischer Zeitpunkt von der Entwicklung in Großserie, Innovationsprozess,

3w

Great presentations from people who know what they are talking about

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