FISHER Snow Plows’ Post

In this final post for 2023, John shares some thoughts about planning for 2024 and beyond

🍀 Happy St. Patrick's Day! 🍀 Today, as the Irish celebrate their national holiday, it's got us thinking about luck, risk, and how it all ties into the world of digital marketing. We often hear about "the luck of the Irish," but in business, luck isn't just about chance - it's about creating opportunities and taking calculated risks. In digital marketing, we're no strangers to risk. Every campaign, every strategy, involves a certain level of risk-taking. Whether it's trying out a new platform, investing in a cutting-edge technology, or launching a bold campaign, there's always an element of uncertainty. But here's the thing about luck: it favours the bold. Just like St. Patrick himself, who took the bold step of bringing Christianity to Ireland, we too must sometimes take risks to achieve our goals. It's about finding that balance between caution and daring, between playing it safe and seizing opportunities. So, this St. Patrick's Day, let's raise a glass to the luck of the Irish, but let's also raise our spirits to embracing calculated risks in our digital marketing endeavours . May we have the courage to step out of our comfort zones, the wisdom to make informed decisions, and the luck to see our efforts pay off. Wishing you all a day filled with green, luck, and successful marketing adventures in the coming week ahead! Sláinte : to all our Irish connections around the World, not just in the Emerald Isle ☘️🇮🇪 #stpatricksday #digitalmarketing #luck #business #Ireland

⛄️⛄️ Make $30k- $60k This Month Without Sacrificing Your Holiday Cheer! Do you want to hit a big number to close the year out, but you don’t want to crush the schedule? We’ve got a massive family calendar this year too, so we get the need to be paid, and still having a relaxed calendar. But imagine closing a massive $60k (with only a couple of hours of input) in paid sales whilst STILL enjoying Christmas and New Year's without effecting the family schedule – it's not a ‘wish,’ it’s a proven strategy! We’ve had clients hit massive numbers in December & January since 2016. And by setting yourself up with the strategy now, you’ll be also securing a HUGE Q1 in 2024 as well. Curious about how? Watch here: https://lnkd.in/gd5-rKqK

Ahh, the weekend is finally here!🌻 After a hectic tax season it's time to kick back and relax. Planning to indulge in some hobbies and quality family time. How about you all? What's your favorite weekend pastime? Personally, I can't wait to dive into that new book I've been eyeing for ages! 📚 It's called 'The Power of Now' by Eckhart Tolle. What's on your reading list right now? Let's share some recommendations! #accountantlife #weekendvibes #taxseason #ukbusiness

It might seem early to plan, but it really is the right time to start thinking about how you thank your clients, and employees. Here is a catalog to help with ideas! #giftideas #thankful #corporategifts

THOUGHT OF THE WEEK: I don’t buy the notion that great marketing and advertising is all about being brave. Magic happens when people take intelligent risks. Now clearly you can take really dumb risks. Although it’s possibly a brave thing to do, taking a shortcut across the M4 whilst blind drunk after the office Christmas party is clearly a bad idea. Going with your instinct to defy Google Maps’ insistence that you should take the Northern Line home at pub kicking out and hopping on a bus instead is the kind of calculated risk that’s probably worth taking. And the best thing about taking intelligent risks? The more you do it, the better you’ll get at it. Sign up for this November’s MAD//Masters By Rory Sutherland course if you want to think differently, learn how to take intelligent risks that at least make you original, and leverage behavioural science and creativity in what you do. We’ve got a deal on at the moment - register 2 colleagues for just £995 VAT and you’ll all get invited to join me for a special ‘Marketing in 2024’ in-person event this February (as well as a complimentary MAD//Fest London ticket  worth £650). Reserve your place using the link below or contact sam@madfestlondon for more information and the best deals on group bookings. https://lnkd.in/eVWfVf9G Sam Benton Dan Brain Ian Houghton Harry Clark MAD//FEST LONDON

A preview for client connections here on LI. Arriving in the post this week!

When the holiday season comes, so do the parties! Whether it’s for Thanksgiving, Christmas, New Year’s Eve, or any other holiday you celebrate, parties this time of year are extremely popular. Anyone can throw a simple holiday party, but the CGS team is going show you how to throw a party that will have people talking through the New Year. Check out our tips on the #citygirlsavings blog! https://lnkd.in/dsNnQfWs