Firecracker Marketing’s Post

Brands tend to increase their marketing efforts fourfold during the festive season to attract the largest share of consumers. This period is highly competitive, and brands use a powerful tool - Christmas ads - to stand out 📺. A study conducted by Daivid, a platform that measures ad effectiveness, tested a panel of Christmas shoppers. The results showed that Christmas ads featuring celebrities were not as widely appreciated, while ads that included cliches generated anger and contempt. Additionally, the research found that when brands produce ads with traditional narratives and evoke similar emotional responses, the ads may struggle to stick in consumers' minds, especially if they are all published at similar times. When Daivid assigned an overall effectiveness score to each ad based on the intensity of emotions felt by audiences and on the attention they generated. The ad with the highest score was Coca Cola’s ‘The World Needs More Santas’ 🎅. 🎄 What is the Christmas ad you liked the most this year? Let us know in the comments. #christmasads #christmasholidays #advertising

Happy Halloween! For those of you in the mood for something spooky, I am here to oblige. In a creepy AI-driven, CPG-enabling sort of way. Have you heard of 'brand value or brand equity'? Is it the value of the stock price versus the net value (EBITDA) of the company? Or perhaps it is the stock price versus the numbers on the balance sheet? Brand Equity is like Dark Matter. It is supposed to be there, we think it is there, but it can't be captured and converted to energy (cash) or something fungible. What causes consumers to convert? Brand? Word of mouth? Discounts? Ads? Influencers? (No.). Sure it is all of these, but in the margins (ads mostly). I'll leave the MTA analysis to others. It's mental availability (is it familiar to me). Physical availability (can I get it easily) plus the things that feed into p-Key scores. For consumable CPG products, it is things like flavor profiles. An over-simplification but you get the point. As an example, what do Jim Beam Apple Bourbon Whiskey and Barefoot Chardonnay have in common? They both come in bottles? They are both alcohol? Both sold in liquor stores? Nothing? Turns out that like many products, these two are fraternal twins. Given the right conditions, merchandising and promotional prompts and content, they sell to the same 'Light Buyer' who will often like both but prior, has no clue of this in advance. In fact, their perception might be the opposite ("What?! No way.) These two items have an identical NFT score, which is called a 'p-Key' (tm). The model is called p-Key Fingerprinting (tm). Some of you are calling B.S. on all the above. Ok, no problem. Habit is like a gravitational force. Tough to break free. Can you identify individuals who are potential consumers that have the same or similar p-Key score as these products at a specific time? If you can, using certain methods of profile identification, then you can eliminate a large chunk of what you are spending money on to market (Influencers, viral videos, loyalty and VIP programs). You can still do the cool VIP events, those are fun. Yeah, keep doing those. Also, keep doing some of the interesting collabs. That product development is a form of marketing. Doing that well is more important than you might think. Back to the topic...When you can match the right customer to the right product and give them a reason to care, conversion will go up by double or even triple digits. Your ratio of cost to convert will look like a mistake. Actually, that ratio will make the other ratios look like mistakes. One of the numbers you need to know is the 'p-Key'. My next post will focus on elastic conversion. How p-Key proximity can convert 'Light Buyers' with the proper use of Mental Availability, Physical Availability and p-Key enabled conversion triggers. #marketing #innovation #ai #retailrevolution #retailstrategy #cpgmarketing #cpgmarketing #cpgbrands Byron Sharp Mark Ritson Devansh Devansh Maroun Ishac Mark E.C. Smith, MBA

One of the most creative campaigns I have seen was Ryan Reynolds recent Thanksgiving ad for his gin. Here are three takeaways I got from the campaign. 1. Ryan uses his personal YouTube channel to promote the brand instead of having an official page for the Gin itself. Since he is an established personality, he leverages his personal connection with the audience to deliver a more authentic and natural ad placement since the audience trusts they will be entertained by him. 2. It is culturally relevant. By spoofing the typical holiday ads and movies that were popularized in the 90s and 2000s then cutting to the green screen room they are recording in, Ryan is playing into the new metamodern style, popularized by the movie Everything, Everywhere, All At Once that younger generations (of legal drinking age) are drawn to. 3. The video packaging lets you know that the video will make you laugh. Titled “Just Friendsgiving” and with a photo of him and Amy Smart awkwardly smiling, there is no mention of the gin. Ryan therefore sets up that he is prioritizing his comedic promise to the audience over the ad integration itself. The video has since amassed 907,000 views and 36,000 likes through the free distribution that Youtube provides; meaning the budget for the shoot was his only sunk cost. Although we as viewers cannot see his overall conversions, I know for myself I now associate the brand with Ryan’s charismatic, charming, and witty personality, making me more likely to buy-in on his products in the future than his competitors. What's your favorite drink of choice (Alcoholic or not) this holiday season? #socialemediamarketing #ryanreynolds #holidayadvertising

🎃👻 Calling all digital marketers in Australia and New Zealand! 🎃👻 Ready to brew up some Halloween success Down Under? 🕸️ Halloween presents a fantastic opportunity to promote your business, with consumers gearing up for festive spending. In fact, Halloween spending is projected to reach record highs this year, exceeding last year's $10.6 billion, according to the NRF. So, how can you carve out your slice of the pumpkin pie and stand out in this spirited marketplace? Here are some eerily effective Halloween marketing ideas to get you started: 📖 Storytelling: Weave a tale your audience can relate to, subtly incorporating your product into the narrative. Make it an organic part of the story, not just a sales pitch. 🎨 Design & Asset Creation: Host workshops and showcase DIY decor related to your offerings. Take inspiration from Michael's, who collaborates with DIY influencers for spooktacular campaigns. 📧 Email Marketing: Add a touch of Halloween magic to your email campaigns with spooky designs and flash deals, driven by real-time data to create a sense of urgency. 📝 Content Marketing: Write blog posts with a Halloween twist. For instance, real estate agents could share insights on "How To Avoid Getting Spooked By Your Homeowners Association For Your Halloween Decorations." 📱 Social Media Marketing: Deck out your website with Halloween-themed posters, banners, and pop-ups offering special promotions to bewitch your users' interest. Remember, there's no better occasion to create emotional connections with your customers than Halloween, with its spooky costumes, age-old traditions, and the thrill of trick-or-treating. Don't let this chance vanish like a ghost – use it to boost your performance during the holiday season. 🎃 Feel free to DM me if you need any assistance with the above. Let's make this Halloween season spooktacular for your business! #DigitalMarketing #HalloweenMarketing #MarketingIdeas #SpookySeason #TrickOrTreat #BoostYourPerformance #Australia #NewZealand #Mavlers #Uplers

CleanCo Non-Alcoholic Rum Review [Ad-gifted] We’re only a few weeks from #Christmas but if you feel like having a bit of time cleansing before getting stuck into the indulgences of the #holidays or serve this to friends who are tee-total when they come over, then you might want to try this #nonalcoholic Rum from CleanCo. I love making a #cocktail but there are times when I would like the same pleasure of the fancy feeling you get from chinking your cocktail glass without the foggy head or mid-week tipsiness. So, when we were asked to #review this non-alcoholic rum #spirit I was curious to see how it tasted and whether or not I would swap this occasionally when I wanted to limit my #alcohol intake! Head to the #blog to find out more about this #drink and for some special pre-holiday #season drink #recipes you might like to make: https://lnkd.in/gfExNUQ7 #Christmas2023 #GiftIdeas #drinkresponsibly #drinkstagram #blogger #ukbloggers #influencer #ukinfluencers #socialmediainfluencer #lifestyleandleisure #luxuryliving #partyplanning #partyplanner #parentingtips #christmasgifts #xmas2023 #xmasparty

Moving at the speed of culture requires regular monitoring and analysis of macro trends, industry news marketing best practices. I do this monthly so you don't have to. February's TLDR: 💗 #ValentinesDay2024 campaigns are getting national love. Attention-grabbing stunts often feature LTOs with “gotta try it now” urgency, unexpected hooks, and data. Did you know dog pictures perform better than fish pictures on dating apps? Would love to hear your favorite Valentine's Day promos. 👇 🎁 #PRboxes are facing heat as consumers double down on #deinfluencing. IMO you don't need flashy packaging to see ROI in influencer campaigns. The key is to simplify scale back the actual gifts. Instead, invest time and resources into authentic relationships, collaborative content monetary compensation. 📊 Solo Stove was a victim of #shorttermism, which is an overemphasis on lower-funnel tactics and metrics to indicate success. It assumes that long-term success can start with demand-gen campaigns, ignoring the necessary function of brand awareness tactics. It's also a byproduct of metrics misalignment between key stakeholders and marketers. 📱 #Trends today are often appropriated from BIPOC communities -- without the appropriate context, credit or compensation. Before jumping into the next TikTok dance or "slow life" post, research the creator and/or community behind the trend. #marketingtrends #trendingnow #PRagency

Viral Sensation: Enniskillen Pub's Heartwarming Christmas Ad 🍺🎄 A small pub in Enniskillen, Northern Ireland, captured the hearts of millions with its DIY Christmas ad. The heartwarming spot, which has amassed a staggering 7.1 million views on X, features a poignant story of an elderly man finding companionship during the festive season. In a world where big-budget ads often dominate, this pub's homemade creation is proving that you don't need fancy equipment or a hefty budget to create something truly special. Users are even likening it to the beloved John Lewis Christmas ads, suggesting that it's giving the retail giant "a run for its money." What makes this ad so remarkable is its ability to strike a chord with viewers on a deeply emotional level. It's a powerful reminder that the most impactful ads are often those that come from the heart and resonate with audiences on a human level. So, here's to the Enniskillen pub for reminding us all that you don't need to be a marketing genius or have a crazy budget to create ads that move people deeply. Sometimes, all it takes is a bit of creativity, authenticity, and a whole lot of heart. ❤️ #HeartwarmingAds #DIYMarketing #EnniskillenPub

Valentine's Day is the day of love, but for us marketers it's more than just that. Brands go out of their ways to create campaigns for their customers and we have listed our favourite ones. Check out sweet and awesome Valentine's Day ads and campaigns from various brands that we fell in love with! Tinder|Blinkit|McDonald's|Spotify|Budweiser Brewing Group UK&I|Dunkin' #valentinesday #marketing #brands #campaigns