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Now for a quick highlight of one of our valued partners, Ranker: 65% of American consumers watch holiday-related content during the fall and winter. That’s good news for your upcoming holiday special — but to drive tune-in with efficiency, your marketing campaign needs to reach exactly the right segment with laser-precise targeting. Ranker’s segment of Christmas Movie and Music fans is made up of a deterministic seed audience of passionate viewers who have expressed strong interest in holiday-related TV, film and music on Ranker.com, expanded using BDEX's machine learning capabilities. Search for these audiences using the path 𝐁𝐃𝐄𝐗 > 𝐑𝐚𝐧𝐤𝐞𝐫 > 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭 > 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 > 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐌𝐨𝐯𝐢𝐞𝐬 𝐚𝐧𝐝 𝐌𝐮𝐬𝐢𝐜 on major DSPs like Simpli.fi, StackAdapt and The Trade Desk.
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9moDavid Finkelstein, How have you optimized holiday campaigns with Ranker's precise audience targeting, and what impact have you seen?