Category Positioning Strategy rule #1: New business problems require new software categories Existing problems that have gotten worse, require a reframing of existing software categories
Who owns the categories? or even the taxonomy for the categories? The pervasive thinking was always it was the Gartner Magic Quadrant? Is that still the case?
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Market analysts “create” and name categories. But by the time they claim a new category, the winners have already been established Peter M.