The Cannes Lions International Festival of Creativity is where the magic happens, and this year was no exception. In this special edition of the In a Snap: Fetch for Business newsletter, we’re bringing you the freshest, most impactful insights – straight from the sun-soaked French Riviera. #LiveRewarded #CannesLions2024
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Cannes Lions International Festival of Creativity 2024 in France recently concluded, and WARC shared 11 performance trends in marketing and advertising. Key thought? 🔥🔥 The power of creativity drives business revenue. Period. Quality creative gets attention, but the choice of media matters. The same creative can attract completely different attention depending on the format. The problem is that 85% of ads do not meet the 2.5-second attention memory threshold. Anything below this threshold will not provide the required level of response and will be a waste of money. According to Karen Nelson-Field, founder and CEO of Amplified Intelligence, the rise of media formats that receive short attention sets companies apart. ✅ Another essential takeaway: Companies that spend more on advertising have pricing power. Cases prove that even if you raise the price by 1%, the drop in sales will be much smaller. This means that businesses that advertise more have customers who tolerate price increases. Creating brand equity will generate trust, provide protection (especially in times of crisis!), facilitate entry into new markets and target groups, increase preferences and influence perceptions. A brand is a business superpower! 💪 A key theme of the Cannes Lions 2024 presentations and discussions is the importance of a strong focus on the customer. Understanding consumer needs, "pains," and desires is the key to marketing for any business. Congratulations to the winners of Cannes Lions 2024! 🎉🏆 ⭐️ Aim higher, push forward and drive progress through creativity! ⭐️ #CannesLions2024 #CreativeFuture #marketingtrends2024 #innovationmove #advertisingandmarketing #ExcellenceInCreativity (Source: Creative Impact, Unpacked: WARC’s insights from Cannes Lions 2024).
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Not surprisingly, I really, really enjoyed my first trip to Cannes. Boy, was it a lot! The natural beauty of the surroundings, the amazing weather (mostly), the enormous amount of signage from all our favorite ad tech brands, the yachts, and the constant run-ins with clients, partners and former colleagues. Even got to see the Olympic Torch from about 3 meters away. An absolute whirlwind. So many great discussions, lots of laughs and many exciting next steps for Silverpush’s North American business. Some thoughts/takeaways (you should always do 3, but I am doing 4): 📊 Testing! Lots of talk about an appetite, and even a duty, for agencies to test more. There are so many amazing new tech partners that are bringing new opportunities, and presumably new insights. Embrace change. Don’t get caught on your heals. 🖍 I don’t often get access to creative teams or panels, but I definitely caught a theme that creative and media are still too siloed on the agency side. Great work on both sides is being done in a vacuum. Should AdTech and media be including creative to our conversations more often? For those of us with access to unique content alignments and custom targeting, I think there are huge opportunities for brands/creative/media to all play here. 🍪 Cookie deprecation is not as dramatic as the industry makes it out to be. Today, cookies are likely not playing as critical role as you think and often cookies aren’t even being used. 🤖 Ai, Ai, Ai - Meaning different things to different to people and can be applied so many different ways. The use case for Ai in video remains simple. New Ai tools, including visual and audio detection, finally allow a true understanding of contextual moments across OLV and CTV, where previously it was coin flip. Excited to see where brands and platforms want to take this. Thanks again for the opportunity Silverpush Hitesh Chawla Kyle Waxman. This happy guy below is reenergized and excited to get back!
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With Cannes now firmly in the rearview mirror, we thought we’d take a moment to share our team’s key takeaways from one of the most talked-about events on the advertising calendar. 🔹 The True Essence of Cannes: Cannes is about more than the prestigious Lions awards. It's about the people, the conversations, and the serendipitous encounters that make the festival truly special. 🔹 Sustainability Focus: While sustainability discussions are less prominent this year, it's crucial for long-term growth. Shout out to those like the Conscious Advertising Network and Good-Loop for keeping it on the agenda. 🔹 UK's Global Impact: The UK continues to play a central role in international advertising, with record exports and strong representation, thanks to an excellent program by UKAEG. 🔹 Empower Café: The Empower Café highlighted the strength and vulnerability of women leaders, providing a supportive space to network and share stories, helping to tackle Imposter Syndrome head-on. The Café offered a vital hub for networking and respite, with inspirational stories shared throughout the week. Be sure to read our blog with the full takeaways from our team on the ground here: https://lnkd.in/gaS4yrTb #CannesHighlights #CannesLions2024 #CreativityUnleashed #IndustryInsights
Insights and takeaways from Cannes Lions 2024 - Propeller
https://propellergroup.com
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LATE BREAKING NEWS for the week: WAMA’s final breakfast for the year is unveiled, and promises to be a little different this time round… Bucking the trend and moving away from their usual panel format over breakfast, WAMA has decided to host a fiery debate instead. https://lnkd.in/gKEmAnaX Hear from some of WA’s best marketing minds as they debate whether or not WA can perform on a national and international stage when it comes to creativity. WAMA Chair, Rene Le Merle, had this to say: “Creativity is the great multiplier for West Australian clients. So the question is – does the West keep up with the best? Is there a lack of belief in WA’s commercial creative capabilities compared to other states and world cities? “We want to unpack the why’s and the ways forward. Given it’s a touchy subject, we’re hoping the debate will allow us to lean in to the topic respectfully and constructively with some spicy undertones.” Given the "heat" around this debate, tickets will surely sell out, so jump in quick to grab yours. https://lnkd.in/gKEmAnaX Richard Berney / Liz Hammond / Rebecca Smith / Angus Ingham / Tim Newton / Kate O'Hara #WAmarketing #WAcreativity #marketingevents
Great Debate: Does WA Creative compete at a world class level?
eventbrite.com.au
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To make a long story short, we've invested considerable effort into creating a campaign designed to: a. Stand out and disrupt the norm b. Connect deeply with our audience ✅ Please show your support by voting for our campaign before February 26. You can find the link in the first comment below. Meanwhile, here's some insight into the campaign's creation journey:
“Trade Wild, Trade Anything” Marketing Campaign Was Nominated for Two Industrial Awards
gr8.tech
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It was great to get in last week to the launch of the 2024 Young Cannes Lions in the Lighthouse in Smithfield. Some really interesting nuggets of information from Orla Kinsella too that I’m sure many of you on LinkedIn may find useful in the context of creative advertising: 🧠 - “Attribution modelling punishes creativity.” - Les Binet 📊 - 60% greater likelihood of market share gain if work makes a promise to the customer. 🚫 - "There's no greater crime of creative work than blending into the category.” - Darren Bailes 📈 - Be a trendsetter to break category conventions. 👀 - Brand building work has a demonstrable impact on the ROl of precision marketing. 🤣 - Comedy is back! - 90% of audiences are more likely to remember an ad if it's funny. 📱- Creating bespoke ads for each platform, channel and format achieves better brand equity. 📖- Look inside your product for stories that connect people. Finally, wishing all of the Young Lions the very best of luck for this years competition! 👏🏻 IAPI - Institute of Advertising Practitioners in Ireland Cannes Lions International Festival of Creativity
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Fractional Marketing/Business/Innovation Strategist | ex-Instagram, Visa | 2X founding team | *fierce* advocate for equity | angel investor and advisor
J'dore a good from ----> to list. They appeal to my decisive nature; my desire for efficiency and simplicity; and, nostalgia for Vanity Fair's back page but they also create false dichotomies (and hopefully some good debate). Hot of the press from Canne here are "the Brand New Rules of Advertising" from Fast Company for us to discuss (and probably break if you're an Aquarius like moi). 1) From people stories (which replaced brand stories) ---> product stories Given our short attention spans, our crowded marketplaces, and wild expectations around growth this tracks. BUT, AI is going to make meaningful personalization possible and make all my 1:1 marketing dreams circa 2007 come true. We can get the right kind of story to the right person at the right time, finally! Will these stories be product driven - sure - but I'd leave room for people and brand, too. 2) From emotional connection ---> trusted differentiation Differentiation is absolutely critical but to pit it against resonant connection? I dunno, I'm leaning "yes, and." The author talks about our lack of emotional connection with Amazon and Amazon's lack of brand but I live in brooklyn and (assuming I actually get the package left on the brownstone stoop) I have *real feels* about convenience and saving my most precious resource: time. (We can debate whether Amazon actually did anything from a marketing perspective to foster these warm fuzzies but if brand IS the experience -- then it actually has spoken volumes.) 3) From brand ecosystem ---> brand universe 100% aligned. Anyone who's *successfully* grown a business, product, or brand will tell you, finding meaningful symbiotic relationships to foster growth efficiently is the name of the game and the make or break. You can't grow as an island. 4) From scaleable model ---> repeatable system Personally, I think we need repeatable systems that enable us identify and build scaleable models. At a certain point, you can't get enough juice for your squeeze so you have to have a proven way to find the magic again. I've written a lot of decks that have both these phrases in the same sentence living happily ever after to grow the bottom line. _______ 👋🏻 I'm Jess. I drive growth through innovative marketing strategies and damn good storytelling
Welcome to the brand new rules of advertising
fastcompany.com
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🏆 Thrilled to be part of The Drum Awards Festival as a judge! 🏆 As we approach the entry deadline on August 16, I reflect on the core elements that truly set exceptional submissions apart. If you ask me, the three critical factors that stand out are: Holistic Integration, Content Innovation, and Creative Experimentation. 🔗 Holistic Integration: Success doesn't solely hinge on isolated efforts in the dynamic media landscape. It's the seamless integration of diverse components that propel campaigns to greatness. Submissions that master the art of holistic integration display a deep understanding of how each facet contributes to the overarching narrative. By weaving together various elements, these campaign create a symphony that resonates with audiences and stands the test of time. 🚀 Content Innovation: In a world saturated with content, innovation is the beacon that captivates attention. It's the audacity to reimagine narratives, explore uncharted territories, and craft experiences that leave an indelible mark. Remarkable submissions embrace content innovation as a cornerstone, infusing fresh perspectives into their storytelling. This innovative spirit not only captivates audiences but also fuels the evolution of media in our ever-evolving landscape. 🎨 Creative Experimentation: The essence of progress lies in the courage to experiment. Creative experimentation is the catalyst that transforms ordinary submissions into extraordinary experiences. Those who dare to push boundaries, challenge conventions, and embrace the unknown stand to achieve remarkable outcomes. A submission that thrives on creative experimentation doesn't just follow the beaten path; it forges new trails that inspire others to follow suit. Consider these three areas as you prepare your submissions for The Drum Awards Festival. Let holistic integration be the guiding force that brings your components into harmonious synergy. Embrace content innovation as a driving force that propels your narratives to the forefront. And above all, infuse your work with the spirit of creative experimentation that dares to break barriers and shape the future of media. Looking forward to witnessing the innovation and brilliance that will grace this year's awards ceremony! 🌟 https://lnkd.in/eD2CmRc3 #TheDrumAwards #MediaExcellence #HolisticIntegration #ContentInnovation #CreativeExperimentation
Marketing Awards
thedrum.com
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4wFETCH TOOK 33000 POINTS. MOSTLY GENERAL MILLS POINTS I EARNED DURING GENERAL MILLS 2X POINTS WEEK. Points that i requested $60 in Panda Express gift cards. All the 33000 points were good till i requested gift cards for my son's birthday. Gift cards so eight people could enjoy Panda Express. The 33000 points that was taken back. Why. The only reason they gave for taking the 33000 points was a rules violation. Noone can tell me what the rule violation was. When the violation happened. Why the points were good until i requested gift cards. Even if i had the points returned from fetch the gift cards would not be approved in time. Without the 33000 points it made it impossible for me to afford Panda express. My son may think i lied about getting the panda exprees. Fetch has a habit of saying your points have been approved and when you go to get your gift cards they say your points are no good and remove your points from your account. You now have neither gift cards or points. How did those points get approved? Why were the points good until i ordered gift cards? I am not the only one this has happened to. https://www.reddit.com/r/FetchReward/comments/183jnzv/fetch_lowered_my_points/?onetap_auto=true&one_tap=true