That's a wrap on Cannes Lions International Festival of Creativity 2024! The conversations we've had this week are already inspiring new ideas to help more brands and consumers #LiveRewarded. Read our final days of coverage on the Fetch at Cannes live blog: https://lnkd.in/eM4CxAsj #CannesLions2024
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It’s been described as the ‘age of average’, a ‘cultural flattening’ or simply ‘stuck culture’. A world of algorithms seems to be producing a sea of sameness and it’s a big problem for marketers. At the Cannes Lions International Festival of Creativity you can discover what's driving this move towards sameness, why the shift towards low-attention media is exacerbating the problem and more importantly, what brands can actually do to break free. Join Karen Nelson-Field PhD on Friday June 21 to uncover strategies on how to future proof your brand assets for tomorrow’s customer. #AmplifiedIntelligence #Cannes2024 #CannesLions2024
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Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia
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I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP). Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.
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Join the Conversation with Jack Myers at Cannes Lions International Festival of Creativity! With a rich history of educating the marketing community on the impact of technological and generational transformation, Jack Myers is once again at the forefront of future-focused business innovation. This year at Cannes Lions, Jack is meeting with leaders who are pioneering AI-based programs and initiatives that advance creativity, empathy, intuition, and social responsibility in business. This aligns perfectly with the theme of his upcoming book, where he explores the vital role of humanity in a world increasingly defined by machine intelligence. The role of humanity in our AI-driven future is an urgent and compelling topic. Cannes is the ideal place to have these discussions, and Jack welcomes conversations with innovators and thought leaders ready to share their inventions, insights and case studies. If you're working on groundbreaking AI initiatives and want to contribute to this important dialogue, reach out here or at [email protected] to schedule an interview or meeting. Let’s shape the future together! https://lnkd.in/gj3yqCBF MediaVillage.org Association of National Advertisers 4A's IAB Disney Advertising VML GroupM dentsu Media IPG Mediabrands Publicis Media Stagwell Horizon Media egta Mi3Australia RTL Group Comcast NBCUniversal Paramount Advertising Fox Entertainment Nexstar Advertising New York Times Advertising Microsoft Amazon Ads Apple Connected Women Leaders #CannesLions #AI #Creativity #Empathy #BusinessInnovation #JackMyers #FutureOfWork #
Cannes Lions International Festival of Creativity
canneslions.com
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WorkShop reporting live from the Cannes Lions International Festival of Creativity! After four days of exploring remarkable work and meeting influential change-makers and senior global creatives, one striking observation emerges: both brands and agencies are prioritizing creativity. They value innovation, authenticity, and staying true to their brand identity. Authenticity has become a buzzword at the festival, and lacking it can make a brand seem gimmicky and irrelevant. Branding and strategic value shine through all the winning work. In our fast-paced world, where AI constantly reshapes communication landscapes, maintaining a consistent theme (the “red thread”) is more crucial than ever. Lastly, remember that everything you create should be shareable. If it isn’t, it fails to fulfill its purpose. And yes, the hashtag (#) still thrives! Curious about how all of this translates in retail? Drop us a DM with your email address to sign up for our newsletter. Soon, we’ll know the results of the Young Lions competition. Will the WorkShop team win? Stay tuned! 🤞 #Cannes #YoungLions #creativity #retail
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Freelance Creative & Strategist/ Campaign Consultant / Culture Marketing / Travel / Twin City co-founder
Now boarding ✈ 💨 The second release in The Culture Calendar 2024 series! If you're in the business of crafting brand campaigns and activations, this is your golden ticket to 2024. 📅 Save the date: June. Destination: Paris. Event: Fête de la Musique 📅 In this edition, we dissect activations from iconic brands like Stussy, Inc., Nike, and Solomon. The standout lesson? It's all about the share of voice. The brands that truly embraced the cultural moment, seamlessly blending in and feeling like an integral part of the event, left a lasting impression. As Yusuf Ntahilaja, Creative Strategist & writer of Writer of Fountain of Yus puts it "Brands should curate experiences that lower the friction points." One effective approach is activating in public spaces, especially outdoors. There were a few brands and platforms that opted for indoor activations, which seemed to go against the very essence of what FDLM represents. Let's continue the conversation about crafting authentic brand experiences and embracing cultural events. Read more about our Parisian adventure below -
June: Paris’s Fête de la Musique
medium.com
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Coördinator Marketing & Communicatie, bevlogen 𝐬𝐚𝐦𝐞𝐧𝐰𝐞𝐫𝐤𝐞𝐫 | 𝐯𝐞𝐫𝐭𝐚𝐚𝐥𝐭 klantbehoefte naar 𝐨𝐩𝐥𝐨𝐬𝐬𝐢𝐧𝐠𝐞𝐧 en 𝐫𝐞𝐬𝐮𝐥𝐭𝐚𝐭𝐞𝐧 | #energiearmoede #duurzaamheid #loonkloof is #pensioenkloof
Be a brand. Live a brand. Live the brand experience.... Express yourself. Your Authentic Self! Start van het tweedaagse hybride event. Two days hybride event. Female Wave of Change Global Conference #fwocglobalconference2023
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From the Sustainability Pavilion to the Contagious Villa, Goals House to the Equality Lounge, the 2024 Cannes Lions International Festival of Creativity (my first) was an extraordinary experience! It's no secret that the real action takes place outside the Palais. As Media is all about action (and measurement) I must ask, what actually happened at CannesLions, in terms of moving industries toward a more sustainable planet? There is so much talk about impact. We need more action. A huge thank you to the UK Advertising Roundtable on Sustainability in Advertising for having me and my great colleagues Sebastian Munden and Melissa Anderson speak. Another shout out to Thomas Kolster, DAGMARA SZULCE and the entire IAA UK team, Ad Net Zero, John Osborn and Stephanie Hill, and MZMA who all made the week more play than work! Such wise words from Jacqueline Bourke, Senior Director of Creative for EMEA, Getty Images, Tim Kelly, Executive Director, EarthHQ-Global Commons Alliance, and from Katja Iversen, CEO, Museum for the United Nations - UN Live. My extremely condensed takeaways: ➡ Sustainability is sadly underrepresented in advertising. This needs to change. ➡ AI is terribly overhyped. Focus on practical uses for maximum benefit. ➡ Ad agencies, ironically, overlook the power of sustainability communications. For the hundreds of other wonderful folks that I met at Google Beach, dentsu, RTL AdAlliance, LinkedIn, MediaLink, Ad Age, and more, please keep in touch! #PlusMediaSolutions #CannesLions #Sustainability #Marketing
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It's day four at the Cannes Lions International Festival of Creativity, and this year, there are more creators at Cannes Lions than ever before. How are top-performing brands leveraging and investing in creator partnerships in today's marketing landscape? 🤝🏻 Read the Deloitte report to gain insights from a new study by our CMO Program! https://bit.ly/3tyQ7RB
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Reflecting on our dynamic insights session… We brought brands and industry colleagues together at Outernet London to explore the risks of underestimating the power of live experiences in maintaining a brand’s cultural relevance. Our Managing Director, Louisa O'Connor was joined by Natalie Duvall and Clara Biu in a dynamic panel discussion, hosted by our Client Services Director, Natasha Broady where they shared key learnings and tips on how to maximise ROI in a challenging brand landscape. Insights revealed that cultural relevance is driven by live experiences that: ➡️ Fuel authenticity to build TRUST - 70% of consumers say they would spend more with authentic brands ➡️ Cultivate community to build CONNECTION ➡️ Stimulate emotion to build MEMORIES - 80% of UK and US consumers find that physical experiences create more lasting memories compared to physical products Most importantly, culturally relevant brands are 2.6 times more likely to experience profit growth. Therefore, by not investing in live experiences, brands risk jeopardizing their success and legacy. Thank you once again to our amazing partners Outernet London, Ginger Jar Food, Insert Productions and Amarante for helping bring our creative vision to life. Long live the experience era! #brandexperience #culture #insights #seenpresents
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