Feiler Germany’s Post

#OMR2024 🚀 💯 Two weeks ago, our marketing team Allegra Schneider, Melissa Hahn, Luisa Hirsche visited the OMR24 in Hamburg. Two days filled with knowledge, inspiration and networking! Everything around the topic of online marketing, performance creatives and potential cooperations. Particularly exciting was the mentoring program of Weleda Tina Müller Yaël Meier about reverse mentoring as an opportunity to modernize traditional brands and how Yaël Meier helps them to understand the trends, needs and channels of generation Z. It is important to look at different points of view and also to leave the comfort zone courageously. Cooperation at eye level and mutual learning are the key to success. „In a long career there is a great danger of developing a certain arrogance of supposedly knowing everything. There is the need of a positive disruption” - Tina Müller To all visitors of OMR: In case you didn’t, go and have a look at the OMR report festival edition. You will find our marketing team and a FEILER OMR special there. We are looking forward to your message!  

We are so proud to be a part of it! #feilergermany

We're ready! #supremekids24 The Supreme Kids Munich is a fashion fair for children. Numerous international exhibitors present themselves at Supreme Kids Munich and showcase the latest fashion trends from newborn to teenagers. We are also attending and are looking forward to your visit! You can find us under the booth number A406. #thesupremegroup #childrenslifestyle

For a great start to the new year 2024, the entire staff of the company FEILER was invited to the New Year's reception by the CEO as well as the owner family  Schwedt. After having shared the results of the previous year as well as introducing a roadmap of strategic objectives for 2024 and 2025 a typical Bavarian "Brotzeit" was served, creating a cozy and familiar atmosphere. As a token of appreciation for the outstanding year 2023, our employees received an exceptional bonus rewarding their top-notch efforts throughtout the previous year.    We wish everyone a successful start to the new year 2024.

„One crisis follows the other... that is how we would describe the macroeconomic environment in the year 2023 from our perspective. This "crisis mode" seems to be the new normal, and we'll have to adapt to it. Despite the hostile market environment, we are grateful and delighted about the fact that Feiler has achieved a record turnover this year. We have experienced significant growth in all sales segments, some of which we currently cannot fully serve due to capacity constraints. The ongoing focus remains on increasing our personnel and machine production capacities since the previous expansion of our workforce by over 40% is still insufficient. We are particularly pleased to see that the extensive projects we initiated in 2020 at the onset of the COVID-19 pandemic, especially in the areas of product development, marketing, communication, social media, and sales, are showing noticeable positive developments. Our efforts in these areas are gradually bearing fruit. Our various measures to enhance efficiency are also taking effect, allowing us to maintain stable prices in our main segment Chenille. But we do not stop in our efforts because we do see further potential to increase our efficiency level, which will strengthen our overall competitiveness. Detailed analyses of our existing distribution channels and valuable insights into new markets, both domestic and international, allow us to look positively towards the future. The planned efficiency improvements will make Feiler even more resilient in the future. ” (Michael Hauspurg )

FEILER Germany represented by Eva Achatz, Allegra Schneider, Emanuel Baur and Simone Schick will visit the leading trade fair for baby & children products Kind Jugend. The entire delegation is in pleasant anticipation for new creative input and interesting conversations with existing customers and potential new partners on site. For the little ones, only the best is good enough. FEILER as family owned business, produces Made in Germany woven Chenille products and has become the luxury brand in its textile niche. Sustainable products of the traditional family owned company FEILER enjoy the best reputation worldwide. The Chenille fabric which consists out of 100% cotton is renowned for its soft and cuddly surface as well its excellent characteristics like water absorbation and skin friendliness. #kindundjugend