We’re thrilled for our clients AMP that the Investars work was recognised by the industry as Best in Show at last nights Beacons, also taking out 2 Silvers and 2 Golds - Best Use of Technology and Best Creative Media Idea. The best, most effective work comes when creative thinking, data and media come together to make more than the sum of the parts. Even with ‘traditional’ channels like email. A huge congratulations to everyone involved!
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
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🌟 Exciting News from JWE Media! 🌟 I'm thrilled to share the first episode of Inside Media: With JWE. Last week, I had the pleasure of sitting down with Steve Marsh from Global to discuss Radio Advertising. 📻 In this insightful two-part series, we explore the latest Trends, robust Strategies, Creative potential, and measuring the tangible Benefits of radio advertising. Part two goes live this Thursday, 27th June! Stay tuned and join the conversation! What aspects of radio advertising are you keen to learn more about? #RadioAdvertising #JWEMedia #Global
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
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Watch this interview with BlaCon Media LLC’s founder and CEO Steven Bacon. To learn more about the many services which BlaCon Media provides please click on the blue link www.blaconmedia.com
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The latest edition of Three Things hot off the press, just in time for conversation starters at SXSW. Written by our very own Octaviano Cesar Tefel, Grayson Hennelly, and Riley Mottolese, check out the below takes on shifts in media consumption, new technologies to better engage audiences and the occasional provocation. #NoblePeople #MediaAgency #NYC #Media #Marketing #AgencyLife #ThreeThings
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I’m so glad Peach are talking about creative optimisation. I have got on my soap box about it for 8 years. ........ Ben Steingraf-Regensburger, CEO at Peach says “If you look at just 1% of purchase intent, more or less, that can make a huge difference on whether the campaign has a strong ROI or it doesn’t." While discussions on media optimisation abound, the spotlight on creative optimisation is less frequent. My question is, do brands focus on creative optimisation, and are they working with companies who deliver a process that optimises creative in flight? Fortunately, my professional journey includes onboarding these practices, and building processes within my own production agency that specifically target this advantage. Modular creative, flexible narrative structure and agile working environments all contribute to creative optimisation. We need to go beyond media-centric thinking. To achieve success in creative optimisation, we need: *The Uncompromising Pursuit of Marginal Gains *Effective Three Way Communication Between Client, Media and Creative *Adaptable Processes *Agile Working Environments *Clear Project Outlines *Strategic Foresight Budgeting And Where Necessary Integrated Contingency The synergy between creative and media optimisation, coupled with a strategic and adaptable process, is the key to unlocking the compound success of a campaign. What's your experience of Creative Optimisation? Is it something that you even think about? #media #advertising #tvmentor #digital #creativeagency
‘It's crazy that actually you're doing all this optimisation on media and digital and so little on the creative itself.' Have you seen the interview with Peach CEO Ben Steingraf-Regensburger and Terence Kawaja from LUMA Partners? They spoke about the importance of prioritising creativity for ad flows alongside a variety of industry hot takes. Watch the whole video: https://hubs.li/Q028NP-y0
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⛷️ Only 1 more week until our final MediaPost event of the year! Who else will be hitting the slopes at the 2023 MediaPost Search & Performance Insider Summit in #DeerValley? Attending from the AdMedia team will be Jeffrey Alderman, Kathryn Kennedy, Sanford "Sandy" Lechner, Narine Nadjarian, Michael Aragon and Jackie S.! Comment below and connect with our attendees on LinkedIn if you’ll be there! #MediaPost #MediaPostSPIS #searchadvertising #advertisingsummit
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What can clients expect from OMG's Agency as a Platform model? What does it mean for employees? Omnicom Media Group CEO Florian Adamski shares more in his interview with Digiday. Read the full interview below ⬇ #BeOMG #agency #advertising
As we countdown to the close of another year of driving growth for our clients, our agencies, and our talent, OMG CEO Florian Adamski spoke with Digiday senior media editor Michael Burgi about the model behind the momentum. Read the full interview here: https://bit.ly/3GGLKXC #BeOMG
