FCB Aotearoa’s Post

On Dove, we consistently put creativity at the heart of the business. Last week I learned that more than 30000 pieces of creative work are submitted to Cannes Lions every year. Out of it, only a 10% gets shortlisted and around 3% get to win a Lion. The Festival is massive, and the quality of the work is stunning. I recommend taking some time to check out the cases that got shortlisted this year, they are a tremendous source of inspiration for any marketeer willing to raise their game for the brand you’re working. Dove participated this 2024 as we’ve been consistently doing over the past years, and we couldn’t be happier with the outcome: 2 Gold, 5 Silver and 6 Bronze Lions, and what is more important, our work got shortlisted 42 times by jurors in different categories, which is the true recognition of the quality of the work and a confirmation of our commitment to put creativity front and centre of Dove. Clarity, consistency and working with great talent have been fundamental for us in our creative journey. Check Alessandro Manfredi recent post if you want to know more about that. Also have a look into the work that got us there: Code My Crown - https://lnkd.in/eubjc4hp #faceof10 - https://lnkd.in/eSaaUmgi #LetHerGrow - https://lnkd.in/eRmjcAsS #TurnYourBack - https://lnkd.in/eMcTunHp Cost of Beauty - https://lnkd.in/e2eDC4Mu #KeepBeautyReal - The Code - https://lnkd.in/epHcruC4 Extremely proud of all our team in Dove driving the work. Together with the different agency partners, they are one team that with great talent and effort make things happen. And there is always LOTS of effort behind getting work that manages to stand out this way. Thanks everyone for all the passion and energy you put everyday into Dove. Edelman, SOKO, Ogilvy, Media.Monks. Personally, my best experience in Cannes was seeing the support that Dove has from so many creatives, marketeers and talent in the industry who believe, like us, that creativity, beyond building great brands, has also the potential to change and move our society forward. Together, let’s keep changing beauty. #LetsChangeBeauty #Dove #CannesLions #RealBeauty #Creativity 

Watched our very own Neo Mashigo, from M&C Saatchi Group South Africa on the panel yesterday. Who discussed humour in advertising and whether it should have a category of itself at Cannes. The whole panel made up of amazing talent from DDB, BBDO and The Orchard all universally agreed that humour probably shouldn’t have its own category at Cannes. But if that’s what it takes for us to start having fun again. Then it might be necessary. One of the key questions put to the panel was why do we see less humour? All the panel agreed, it is probably the hardest thing to write. Clients tend to avoid wanting to offend anyone so they prefer comedy that doesn’t go too far. Sadly sometimes this gets chipped away. Resulting in bland work. It was also put the panel why humour isn’t awarded very often in Cannes? The key take out was that international juries all have different frames of reference for humour in their respective countries. And in the jury room they need to take more time to go into this level of nuance. The panel were asked why purpose work is devoid of humour? Neo made an excellent point that a few years ago Dumb ways to die, broke the mould by being funny for purpose work. And that it is possible. Juries tend to lean more towards work that pulls at heart strings. Finally the panel were asked what their advice was for making funny work? They all agreed that making funny work is hard. It takes laser focus, especially on set. Sometimes the whole crew think a scene might be funny. But allow yourself to keep pushing harder. Allow for dialogue to change. Often a piece of ad-lib, a reaction that wasn’t originally written can be the difference between Gold or an also ran. So try to give yourself time for an accident to happen. Oh and David Kolbusz dressed as a mime artist on the panel was pretty funny. He stayed in character the whole time.

Guinness🍻 (Diageo) 'Surfer🏄♂️' broke in 1999. It was a metaphor for waiting for the perfect wave🌊, much like waiting for the perfect pint. It's said to have had a budget💲 of £6m and has repeatedly been voted among the UK's most popular ads📺 by the likes of Channel 4, The Sunday Times, The Independent and ITV. The agency behind it, AMV BBDO, the brand director👤 Andy Fennell and the production📹 company Academy Films all rose to the top of their field helped by the success of the work. A lot - A LOT - has changed in the last 25🗓️ years. This is an ad that captured the nation's imagination without the fuel of social media🤳. It didn't go viral. There were no UGC homages. Twenty-five years on, 'Surfer' has never really been bettered. So what lessons can we learn from it today? We asked some creatives for their views. In conversation with Andy Jex, TBWA\London; Sue Higgs, Dentsu Creative; Ian Heartfield, New Commercial Arts.; Chaka Sobhani; Nadja Lossgott and Nicholas Hulley, AMV BBDO and Nicky Bullard, MullenLowe UK. Read Here: https://lnkd.in/ez26EiC5 📝: Jeremy Lee TBWA\Worldwide dentsu Leo Burnett UK Leo Burnett DDB MullenLowe Global #GuinnessAd #BestAds #UKAdvertising #MarketingInsights #AdCreativity #EffectiveAdvertising #BrandMessaging #diageo #amvbbdo #commercialcreativity #tvadvertising #oldads #marketing

🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW

💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Prasoon Pandey is the President of Film Craft Lions, McCann's Harjot Singh leads Creative Effectiveness Lions, Leo Burnett’s Kalpesh Patankar is Craft Lions President from Leo Burnett, and dentsu's Prerna Singh Mehrotra is President of Media Lions. Follow the link in comments to know more. #advertising #marketing #industryupdate

A busy few months ahead! Looking forward to welcoming everyone to Kodak House. This accelerates the journey as we create the agency of tomorrow — and well into the future. One that creates disruptive brand experiences on a scale that hasn’t been seen before in Ireland. And one that helps us as we extend further into UK, US, and European markets. The current product offering: ✅Big Brand TTL Campaigns — TBWA\Dublin ✅Strategy (& Research) — 100 Voices by TBWA\Dublin ✅Social & Content — Full Funnel: Brand, Content Creation & Performance — Feed by TBWA\Dublin ✅Production & Studio — Large, Mid and Small budget shoots — Bolt by TBWA\Dublin ✅Employee Experience — Inside by TBWA\Dublin ✅Innovation — Next by TBWA\Dublin ✅Performance Media ✅Design ➕More to come.

Happy people make great work and great work is what makes people happy. The state of creativity report released here on Cannes Creative Festival 2024 showed that many agencies (45%) perceive their agency-client relation as difficult. But more important is that the research proved that a good client-agency relationship will streamline your entire creative process. Proving our adagium. https://lnkd.in/eNEK3DTa Not only do good client-agency relationships contribute to happiness, but also do happy people tend to have better quality working relationships. We prefer collaborative ways of working, we want to be predictable & consistent and strive to be first time right. This leads to more effective work created in an efficient and enjoyable way. Another way in which happiness is an economical multiplier. #canneslions2024 #happiness #stateofcreativity #Daancam