Come join us at COhatch for a fabulous event focused on all things fashion! The Fashion Industry Conference brings together industry professionals, designers, and fashion enthusiasts for a day of networking, panel discussions, and trend discussions. Whether you're a seasoned fashionista or just starting out in the industry, this event is perfect for anyone looking to dive into the world of fashion. Don't miss out on this exciting opportunity to connect with like-minded individuals and learn from the best in the business! **Light breakfast and lunch is provided. One happy hour beverage is included with the general admission (non-student) ticket. Student tickets must show current student ID upon entry into the event. ** AGENDA: 9:30 AM - Doors Open and Light Breakfast Served 10 AM - Keynote Speaker 10:30 AM - The State of the Fashion Industry (Panel on the overall growth and direction of fashion and retail within Franklin County) 11 AM - Shaping The Future of Sustainability (Panel on brand accountibility, green-washing, fast fashion, 11:30 AM - Let’s Diversify (Panel about DE&I, ageless fashion, curvy trends and more) 12PM - Lunch/Networking 1PM - Building Your Brand From The Ground Up & Creating Brand Loyalty 1:45 PM - Decoding Purchasing Behaviours (Panel on exploring the pyschology behind our purchases) 2:30 PM - Fashion Tech-Tics (Panel around AI, tech, and digital influence in fashion & retail) 3:15 PM - Fashion Therapy (Panel on fashion and mental health) 4 PM - Styling Tips & Tricks 4:30 PM - Closing Remarks 5PM - 7PM - Closing Party/ Happy Hour (Vendor opportunities are available) Vendor opportunities are available for designers and/or services. Vendor tickets include access to the entire conference, light breakfast & lunch. Purchase Tickets Below! https://lnkd.in/gh5AgUkA
Fashion Week Columbus’ Post
More Relevant Posts
-
Have you shopped a Target collaboration recently? It seems like they're still a 'thing!' I haven't checked one out since Lilly Pulitzer in 2016 (thank goodness we're past that phase, but also, no judgment if you have some hot pink still in your closet!!). And this headline about Target x Diane von Furstenberg caught my eye. After sitting through 15 hours of economics this term I wrote in the margins of an HBR case study 'target collabs,' along with other prominent brands within brands such as Stella McCartney for Adidas, See by Chloe, and Marc by Marc Jacobs (note, the topic of the study was software, NOT fashion, but it's me, after all). The gist of the HBR case was this: "The two-version strategy, though enticing in its simplicity, ignores the psychological phenomenon known as “extremeness aversion.” When buying products, consumers normally try to avoid extreme choices—they fear they’ll pay too much if they go for the most expensive version, and they worry they’ll get too little if they opt for the cheapest. They are drawn instead to a compromise choice—a version in the middle of the product line. Like Goldilocks, they don’t want “too big” or “too small”—they want the product that’s “just right." This usually means that products should be offered with three versions--and the mid-range will likely be chosen. ***see: https://lnkd.in/ddejStwP I'm always interested in the highs/lows and how/if these collaborations further consumers' propensity to purchase the 'real thing' as mentioned above if it's the only one? Or if they believe that the real thing can be produced with Target margins? Are we in a belief that the Target item(s) are really a compromise of something in the middle? Is there a similar feeling of luxury through some of the collaborations we've seen? (We aren't even touching on fast fashion here; we can save that for another time). What do you think? 👇 https://lnkd.in/dXuFY24r
To view or add a comment, sign in
-
Here at LinkedIn, I write a lot about fashion. Since I no longer work in retail, there is always a fear of becoming what I call a "never-sold-a-piece-of-merchandise" type of expert. The industry, despite experiencing a challenging decade, remains dynamic and diverse. As it grows, brands increasingly rely on marketing to get noticed, which can skew people's understanding of how brands (actually) perform. Many brands belong to larger groups, and we rarely see their actual results until they face bankruptcy or financial difficulties. High fashion is about dreams, and no one wants to discuss the "struggles." To stay relevant, I often talk to salespeople about the "real" business if I want to know about a particular brand. Every six months, I also spend time looking at SSENSE markdowns, especially when they are at 70% off. In the world of fashion, we are privileged to have SSENSE. While online luxury is currently in a challenging position, SSENSE continues to do what it always has: invest in new brands. It is one of the few places where a fashion enthusiast can learn about new trends, read great editorials, and maybe buy something. There are criticisms of the company, such as buying too much, carrying too many brands, and not developing brands enough. These criticisms are valid, but as I mentioned, SSENSE is one of the few places that consistently pushes forward. Here are a few observations about the current markdown situation on SSENSE for men's items (because we are currently focused on the men's market): there are 513 pages of sale items, and the biggest loser is graphic tees from every brand and size. Perhaps too many were bought, or maybe the trend is dying. And overall, the brands that sold the least are Rhude, Ami Paris, and Wooyoungmi. There are other issues, but these stand out. I recommend doing these exercises at the end of the season—you can learn a lot. #fashion #education #wwd #bof
To view or add a comment, sign in
-
Strategic design of collections and their purchasing power Regarding the strategic design of products and their ability to align with the customer's purchasing motivations, we found an incredible expansion opportunity for our brand, due to the high level of desirability with which we impose ourselves as an irresistible alternative. But what elements should we take into account when strategically designing our collections? Under this approach, the construction of a solid customer profile is positioned as an indispensable step by providing us with privileged information that we will later use as a road map in product design. Other aspects of influence are: • The coherent integration of the concept and essence of the brand • Innovation as a differential element of the product • The immersion of neurostimulants that generate an impact on the clients' unconscious 😉 Ready to make an impact through personalization? #fashion #brands #luxury #fashionmarketing #collections
To view or add a comment, sign in
-
-
Maximizing profitability with end-to-end Fashion Biz solutions for business owners, executives & entrepreneurs to start and grow private label brands, ensuring sustainable success | Founder of YAY METHOD™ & 3D APPROACH™
Are you considering starting your private label fashion brand? Private label brands became very popular after the pandemic when there were supply chain issues with their regular brands. This shopping behavior continues to grow and may affect private-label fashion brands. This might be the time to start or grow your private-label fashion brand. Private labeling is a great way to create your own brand identity and stand out in the fashion industry. You can create unique products tailored to your target audience. Here's why you should start your private label fashion brand: 1️⃣ Profit Maximization: Without the need for a premium brand name or extensive advertising campaigns, you only pay for the product manufacturing cost by eliminating the middlemen and reducing the costs of inventory, warehousing, and distribution leading to yielding higher profits. 2️⃣ Provides more control over design, quality, and pricing: It offers quick adaptability to market changes and consumer trends. Such agility is essential in the fast-paced consumer goods industry. Additionally, it allows for the development of a unique and strong brand through customized design, quality, and pricing strategies. 3️⃣ Boost Brand loyalty: Private labeling allows you to create and sell products that reflect your brand identity, values, and vision, which can attract and retain customers who share your passion and style. 4️⃣ Business Growth: Private-label clothing paves the way for business expansion. You can explore new markets, target specific demographic groups, or even launch a new product line under your brand name. By partnering with a reliable manufacturer, you can develop trendy and stylish clothing items that resonate with your customers' preferences. If you are interested in learning more about creating a private label brand stay tuned. I will be sharing tips, tricks, and resources on how to find a reliable manufacturer, how to design your products, and how to market your brand. Feel free to reach out or leave your comments below. Thank you for reading and have a great day! #fashionbrand #privatelabel #fashionstartups #fashionconsultant
To view or add a comment, sign in
-
-
How do companies in the Fashion industry collaborate and form partnerships? In the fashion industry, companies collaborate and form partnerships through various channels and strategies. Some common approaches include: Supplier Relationships: Fashion brands often collaborate closely with suppliers of materials, fabrics, and components to ensure high-quality products. These partnerships may involve joint development of new materials, exclusive sourcing agreements, or strategic alliances to enhance supply chain efficiency. Designer Collaborations: Fashion brands frequently collaborate with designers, celebrities, or influencers to create limited-edition collections or capsule lines. These collaborations help to infuse fresh creativity, expand the brand's reach to new audiences, and generate buzz around the brand. Retail Partnerships: Fashion brands may form online and offline partnerships with retailers to expand distribution channels and reach a broader customer base. These partnerships can be exclusive retail agreements, co-branded pop-up shops, or collaborative marketing campaigns. Technology Partnerships: With the rise of e-commerce and digital marketing, fashion companies often partner with technology firms to leverage innovative solutions for online retailing, customer analytics, supply chain management, or sustainability initiatives. Corporate Collaborations: Fashion brands may collaborate with other companies outside the fashion industry to create co-branded products or marketing campaigns. For example, partnerships with beverage companies, automotive brands, or technology firms can help to cross-promote products and reach new target demographics. Sustainability Alliances: As sustainability becomes increasingly important in the fashion industry, companies often collaborate with NGOs, industry associations, or academic institutions to share best practices, develop sustainable materials, or advocate for industry-wide standards. Licensing Agreements: Fashion brands may enter into licensing agreements with third-party manufacturers or distributors to produce and distribute products under their brand name. These partnerships allow brands to expand into new product categories or geographical markets without significant investment in manufacturing infrastructure. Overall, collaboration and partnerships in the fashion industry are driven by the mutual desire to leverage complementary strengths, access new markets, and create innovative products that resonate with consumers.
To view or add a comment, sign in
-
Following last weeks “Power of Presence”. Dear Esteemed Retailers, In the realm of fashion, staying ahead isn't just a strategy; it's a necessity. At Via.Danese, we recognize the dynamic nature of the industry and the pivotal role your boutique plays in shaping the retail landscape. We are thrilled to extend an exclusive invitation to you and your team, inviting you to embark on a personalized journey with our highly motivated staff. This dedicated session is tailored to assist you in making informed decisions that resonate with your boutique’s unique vision and clientele. Here's what awaits you: Expert Guidance: Our dedicated team at Via.Danese is committed to understanding the essence of your boutique – its identity, target audience, and goals. Armed with this knowledge, we will provide expert recommendations on luxury fashion brands that seamlessly align with your vision, catering to the preferences of your audience. Tailored Solutions: Recognizing that each boutique is unique, our team will guide you in selecting brands and products that harmonize with your overall brand mix. Customization is key, and we are here to ensure that your offerings perfectly align with your boutique’s character. Competitive Advantage: By partnering with Via.Danese, you gain access to an exclusive selection of luxury fashion labels not readily available in the mainstream market. Elevate your store's profile and set yourself apart with our carefully curated portfolio. Ongoing Support: Our commitment to your success extends beyond the initial consultation. Via.Danese provides continuous support to our retail partners, offering assistance in marketing, social media, product training, and personalized strategies. We are dedicated to helping you maximize your sales and create a memorable shopping experience for your customers. To reserve your appointment, please contact us at: [email protected]
To view or add a comment, sign in
-
How Pillow Boxes Create Attraction Towards Your Fashion Brand
How Pillow Boxes Create Attraction Towards Your Fashion Brand - habits software
https://habitssoftware.com
To view or add a comment, sign in
-
Facing the Challenges of Starting a Clothing Brand 🔴 Starting a clothing brand is exciting but challenging. Here are some key struggles new designers face: Unique Brand Identity: Standing out in a crowded market is tough. Crafting a distinct, compelling brand story is essential but challenging for newcomers. Market Understanding: The fashion industry is fast-paced. New designers often struggle to keep up with changing trends and consumer preferences without established industry connections. Sourcing Materials: Finding reliable suppliers for high-quality, affordable materials can be difficult. Sustainable and ethical sourcing adds another layer of complexity. Production Costs: Balancing costs while maintaining quality is crucial. Unexpected expenses can strain financial resources, impacting the final product. Marketing Strategies: Effective marketing on a limited budget is a common challenge. New designers need to master digital marketing and build a loyal customer base creatively. Sales Channels: Choosing the right sales channels, whether online, physical stores, or both, requires careful consideration and management. Scaling the Business: Growing sustainably while managing resources is tough. New designers need to balance production capacity with quality control as demand increases. At WearLab Inc., we understand these challenges. We're here to help you improve your products, refine your concepts, and grow your brand. Let’s turn your vision into reality. #FashionDesign #NewDesigners #FashionIndustry #WearLabInc #SustainableFashion
To view or add a comment, sign in
-
Disruptivity: An opportunity for fashion brands In an industry as combined with irreverence and innovation as fashion, it is essential to establish an identity and brand presence that is capable of breaking the mold, causing impact through disruptivity. But what is a disruptive brand and what elements should we take into account during its creation? A disruptive brand is one that dares to bet on innovation, moving in the opposite direction to trends, also adopting a completely irreverent style and approach. During its creation process it is necessary: • Conduct a market study, evaluating the style and impact of existing brands • Defining exactly the impact that is sought to be exerted on the industry • Design an innovative concept • Create a transgressive and emotional communication message • Establish an irreverent and iconic visual style • Create inspiring and irresistible collections • Design an unforgettable and immersive shopping experience 🤔 Do you agree with these elements? What do you think about disruptive brands? #Luxury #brands #brand #fashion #fashionmarketing #
To view or add a comment, sign in
-
-
Creative Director | Curating Artist-Brand Collaborations at Unlimited | Central Saint Martins Alumni
Collabs are everywhere today. And I mean everywhere - in fashion, food, coffee, home decor, furniture, jewellery, etc. In 2023, the brand-to-brand collaboration market reached a global valuation of over $400 billion. While some might assume collabs are just a passing trend, the truth is, that collabs, seen as a modern marketing strategy, have been around for decades. They’ve just evolved with time. 1950s : Brand collaborations started gaining traction in the mid-20th century. Auto manufacturers teamed up with oil companies to promote cars and their specific oils together. 1970s: Fashion designers were partnering with retail brands to make high fashion more accessible. 1980s-1990s: Collaborations started making waves in terms of strategy and creativity. The iconic partnership between Michael Jordan and Nike revolutionized the sneaker industry, while Coca-Cola and Disney joined forces to create co-branded merchandise and themed attractions. 2000s: Collaborations went mainstream expanding beyond the traditional brand-to-brand or artist-to-artist partnerships. We had fashion brands teaming up with luxury designers to offer high fashion at affordable prices, as well as tech-driven partnerships. 2010s: Collaborations were no longer confined to fashion and consumer goods, there was experimentation and expansion into all sectors including finance, food, and technology; all of which were driven by digital and social media. Today, we see some of the most unexpected cross-industry collaborations, like the IKEA x Virgil Abloh collection. Who would have thought we needed that? Purpose-driven collaborations are also on the rise, knowing that consumers are becoming more socially conscious. These collaborations drive a positive change, along with building a brand’s reputation and credibility. So, what’s changing isn't that collabs ARE happening, but HOW they are happening. Collabs are adapting to changing consumer trends and technological advancements. The future looks bright with space for more bizarre and creative cross-industry, socially responsible, and tech-driven partnerships. In short, brand collaborations have evolved from simple partnerships to complex, multi-faceted partnerships that create buzz, drive sales, and build deeper connections with consumers. It’s exciting to see how they’ll continue shaping the future of marketing and strategy. Check out Unlimited if you’re thinking about collaborations. We know a thing or two about it.
To view or add a comment, sign in
-