AD of the day ✪✪✪✪✪ 'Wear Wool, Not Waste' - a stunning campaign from Woolmark highlighting the environmental benefits of buying natural. Built on this uneasy idea that every synthetic garment ever made still exists in some form, the campaign centres around the zombie invasion of synthetic clothes that haunt our planet. 💡20(SOMETHING) | The Woolmark Company, Park Village, Studio Birthplace, Laura Armstrong, Andrew Barnard (Barney), Asa Nowers, Adam Booth, Angelica Riccardi, Jorik Dozy, Sil van der Woerd story by James Herring > https://lnkd.in/et4hTstt
every advertising related to zombies has my blessing
Stunning. I wonder if the client started the brief by asking for that to be made as cheaply as possible...
Love this campaign... well done to The Woolmark Company. Wool has had its struggles against fast fashion, but its moment needs to be now. In case you hadn't already had the 'aha' moment - do you really want to be wearing plastic? Read the tags, especially on active wear .. 'this garment was made from 10 plastic bottles'.
Thank you for AD of the day! It was a total pleasure to direct this one!
Love this campaign! Let's embrace a more eco-friendly approach to fashion! 🌍💚
Such a good ad: ✅ thought-provoking line - 'wear wool, not waste', but... ✅ they leave it til the end so you're not preached at from the off ✅ teases the viewer to guess, what is this? Car ad? Sportswear ad? You have to keep watching to resolve the open loop in your brain! ✅ Great execution all round - cinematic, striking visuals, good acting, nothing cheesy to spoil it. 👏 Great work!
Inspired by IKEA? https://youtu.be/GQsU_2p4atU?si=24mIe3M_l4b2b3Rc
That's... A LOT of clothing 3D assets and simulations. Full credit to the digital artists here who went harder on this that anyone will understand.
I saw this ad on the big screen at Vue cinema before a movie and it was very impactful blown up that large. I thought is it a car brand? when the clothing was stuck on the vehicle, is it a sports brand? Really gets you thinking. Great execution The Woolmark Company 👌🏽👏🏽
Lead Digital Analyst at Cheil UK
1moBuy natural, buy infrequently, buy from charity shops. Halt the obsession with "fast fashion" while we're at it too