Famous Campaigns’ Post

This is such a POWERFUL ad... it has a sole purpose, a sole objective to showcase the reality of our clothing choices.

Great visuals with a solid core message.

🌍 🌿 𝗙𝗮𝘀𝗵𝗶𝗼𝗻’𝘀 𝗭𝗼𝗺𝗯𝗶𝗲 𝗔𝗽𝗼𝗰𝗮𝗹𝘆𝗽𝘀𝗲: 𝗪𝗼𝗼𝗹𝗺𝗮𝗿𝗸’𝘀 𝗔𝗱 𝗨𝗻𝘃𝗲𝗶𝗹𝘀 𝗮 𝗛𝗮𝘂𝗻𝘁𝗶𝗻𝗴 𝗧𝗿𝘂𝘁𝗵🌍 🌿 In a world where fast fashion dominates, The Woolmark Company’s latest advert, Wear Wool, Not Waste, is a wake-up call we all need. This campaign does something incredible—it takes the horror genre, typically reserved for films like 28 Days Later or The Last of Us, and uses it to tell the story of how synthetic clothing is quite literally haunting our planet. Imagine this: every synthetic fiber ever created—still out there, slowly decomposing, releasing microplastics into our oceans, or filling up landfills. Woolmark’s zombie-inspired visuals hit hard, painting a chilling picture of synthetic garments rising from the dead, lingering long after we've stopped wearing them. It’s an impactful metaphor for the environmental crisis we're facing. As marketeers, we can learn so much from this ad. The blend of bold creativity with a meaningful message is exactly what we should be striving for. Woolmark didn’t just sell wool; they told a story that hits us emotionally and intellectually, educating consumers on the long-term damage caused by synthetic materials while positioning wool as a sustainable, natural alternative. This campaign reinforces the importance of storytelling in advertising. By tapping into current cultural touchpoints—whether it’s horror or the themes of viral shows like The Last of Us—brands can make a lasting impact while encouraging conscious consumption. Woolmark has made it clear: it’s time for fashion to face its zombies. SEMA4 Limited #Sustainability #CreativeMarketing #Woolmark #WearWoolNotWaste #DesignAgency #EnvironmentalAwareness #FashionIndustry

Wool is a wonderful, sustainable product, and together with the sheep it comes from, has helped clothe and feed the world for centuries. In one way or another, sheep have contributed to the UK economy since Roman times. Did you know that: - Sheep fleece varies in length from 2.4 to 30 centimetres (1 to 12 inches) and in thickness from 11 microns to over 50.  - In most cases products made from wool of up to 30 microns are comfortable next to the skin, anything thicker may feel prickly; as will products containing a high proportion of coarse hair (kemp). - A wool product can absorb up to 30% of its natural weight before it becomes saturated.  - Wool is a natural fire retardant. #woolfacts #sheep #naturalfibres #spinningmill #fibresourcing #wool   Colin Spencer Halsey Beki Gilbert

This evening, I read a Danish article on the true cost of our clothes. I was shocked by these numbers. One number is especially outstanding - It takes 1400 liters of water to produce a single cotton T-shirt, enough water for one person to drink for one and half years! Producing one t-shirt requires 1,400 liters of water: https://lnkd.in/dNE-v46M When I searched for further information, some reports showed that the number is 2,700 liters of water for making one cotton t-shirt, equialvent to the water for one person to drink for 900 days or almost two and a half years! How Your T-Shirt Can Make a Difference | National Geographic https://lnkd.in/d3Fe8Xp9 Next time, I will think about these numbers before I buy new clothes. #sustainability #recycling #water #environment #reuse #genbrug #bæredygtig #vandforbrug

30 million. That’s how many sheep we have here in the British Isles. Give or take a million. They produce around 72,000 tonnes of wool each year. A gem of a material that: ✅ Keeps you warm when it’s cold and cool when it’s warm. ✅ Is renewable. ✅ Biodegrades in months, not years, unlike synthetics. October is Wool Month. To celebrate, can you bring more wool into your business? Here are 4 great initiatives from local British producers that could help you make this happen: 👕 The Great British Wool Revival: a collaboration between Fashion Roundtable ORG LTD and The Wool Library, is an open-source mapping tool connecting farmers, designers, and makers. It makes traceable British wool more accessible in fashion supply chains – from farm to final product. 📦 Woolcool®: the only packaging company using pure wool insulated packaging available on a commercial scale. They use a majority British & Irish wool mix, with elements of European, Mediterranean and Turkish wool. B Corp. Multi-award-winning. If you ship items that need temperature regulation, they’re definitely worth exploring. 🪢 Sustainable Rope Ltd, founded by Kate Drury, are proud manufacturers of British wool rope, offering a fully local manufacturing process within 60 miles of their West Yorkshire workshop. If your business uses rope, any sort, thick or thin, they offer a sustainable option worth considering 🏢 Wools of Cumbria Carpets create 100% natural wool carpets and rugs from Herdwick, Rough Fell, and Swaledale Cumbrian sheep breeds. Hard-wearing and natural – a perfect option if you’re planning to re-fit your office any time soon. Do you know any other British wool companies we should all look up? #sustainablebusiness #BritishWool #backbritishfarming Photo credit: Mike63 on iStock ============================ On a mission to connect the best local producers with consumers who care a little more about what they buy, follow our NEAR-BY journey as we hunt for the finest growers and makers our islands have to offer. Contact me if you’re a large business seeking help to build relationships with nearby producers, or a small business in need of smart, low-cost marketing initiatives to grow your brand.

Today is World Cotton Day, so we wanted to shine a light on the intricate process behind each cotton product, and encourage you to choose sustainable materials. How did we do? 🌱 Have you ever considered the journey that cozy T-shirt took to end up in your hands? 🌍 5️⃣ The last thing it did was get shipped to your address, ready for you to wear. 4️⃣ But before that, it had to be carefully packaged to ensure it arrived in perfect condition. 3️⃣ And before that, its unique design had to be printed on it. 2️⃣ Even before that, it had to be stitched together by skilled workers. 1️⃣ And before that? It spent its days as a Gossypium, more commonly known as cotton, under the hot sun. And before it could enjoy its warmth, it had to actually grow, and then produce the fibers (which can take up to six months) before someone harvested them at just the right time, and spun them into threads 🧵👕 #giftup #cotton #worldcottonday #sustainability #promotionalgifts

Wool is ideal for your carpet.

Exploring the Journey from Sheep to Sustainable Textiles At GreenWeave, we're dedicated to showcasing the beauty and sustainability of hand weaving, and today, we're taking you behind the scenes of one crucial step: spinning wool from freshly sheared sheep. 🎥🐑🐏 Part 1: Acquiring wool and Preparing for spinning. ✂️ Shearing the Sheep Shearing is an essential process that ensures the welfare of any sheep while also providing high-quality wool for our handwoven textiles. By removing the excess wool, we prevent the sheep from overheating and maintain their overall health and hygiene. 🪮 Brushing Once the wool is sheared, it's time to transform it into the fine threads we use for weaving. A skilled weaver carefully brushes and cleans the wool to remove any debris or impurities. Watch the video below to see the fascinating process of brushing of the wool. Stay tuned for part 2&3 to see the amazing spinning of wool to thread and finally to the final product.🤗 #GreenWeave_Ke #handweaving #sustainability #sustainablefashion #circulareconomy #textileindustry #textileinnovation #sustainabletextiles #sheepfarming #sheeptocarpet

#PerformanceDays | Let’s connect at PERFORMANCE DAYS on 23-24 October! The Utenos Trikotažas team, including Laura Tutkuviene and Jolanta Streiziene, will be attending, and we invite you to stop by. 🌟   Here are some of our fabric highlights for the season:   🌿 RWS wool biobased Polyamide EU-origin linen, dyed with natural dyes only. This fabric is 100% biodegradable, non-toxic, and offers a unique color outcome. 🌿 100% untreated RWS wool fabric with a 3D effect. No chemical dyes, just natural wool color that will never fade, no matter how many times it’s washed. 🌿 RWS wool Tencel, dyed in a single bath, saving over 50% on chemicals, water, and energy! Only the Tencel portion is dyed, creating subtle stripes. 🌿 GOTS wool silk, dyed at a much lower temperature and in significantly less time. This process preserves the wool fiber’s natural qualities, keeping it vibrant without losing its softness.   We look forward to showcasing these (and much more) eco-friendly innovations with you! 🌱 ___ #Sustainability #BiodegradableTextiles #NaturalDyes #PerformanceTextiles