This was fun, thanks for having us Advertising Club of Richmond!
If you tuned in to the Super Bowl and saw some of this year’s crop of ads, chances are you saw some with Richmond fingerprints on them.
Familiar Creatures’ Post
More Relevant Posts
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#WheresDAIVID? Leading a discussion of awesome brands and agencies about emotions in advertising. Bottom line = we are emotional animals and that includes how we respond to ads BUT the ad industry has no lexicon to frame this. We're fixing that #BriefWithFeeling
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We’re so excited to see what 2024 has to offer us in terms of Super Bowl ads, but for now, we’re happy to stroll down memory lane and reminisce on our favorite ads from over the years. Did we miss any of your favorites? Let us know! #SuperBowlAds #SuperBowlLVIII #KansasCityChiefs #KCChiefs #SanFrancisco49ers #MarketingAndAdvertising #MarketingAgency #HoustonMarketingAgency #TraditionalMedia #TVAdvertising #VersaCreative
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Expert Brand Storyteller | Agency Growth Partner | PRWEEK 40-Under-40 | Strategic Communications
Not anywhere close to being on my bingo card... An ad for Australian lamb will be the most thoughtful, smart, entertaining marketing-like thing you see today. You will be compelled to share it with the world. You will wonder why this came from the lamb people. You will wonder why not. Share the lamb. Chef's kiss, you Australian lamb people, chef's kiss. #marketing #marketingcommunications #advertising #brandcommunications https://lnkd.in/eWsdG5b3
The Generation Gap | 2024 Lamb ad
https://www.youtube.com/
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Insights for Growth = Career Income Employability in marketing. On my journey to CMO by 2027.
$7 million for a 30-second Ad? What you get: -> $4.6 ROI average -> 20x more effective than regular TV ads. -> 200-208 million super-engaged viewers (Kantar and NFL 👉 link in comment) Super Bowl ads are simply not in the same category as YouTube or any other ads. The debate should not be about choosing between digital platforms and the Super Bowl; but about recognising and leveraging each medium's distinct advantages. While digital platforms offer valuable opportunities for targeted advertising, the Super Bowl's broad and diverse audience presents a unique opportunity for brands to cultivate fame and engender widespread consumer engagement. Will breaks this down nicely 👇
The average SuperBowl costs $7M Surely it's a total waste of money, right?! Every year a big debate rages online. With many calling into question the high fees of Super Bowl ads. Here many say... -It's not worth the cost -It's ineffective It would be better to do YouTube. Want to know the truth? 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝗣𝗢𝗩. Find out why, by checking out the carousel below. ♻️ 𝗛𝗶𝘁 𝗿𝗲𝗽𝗼𝘀𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗶𝘀 𝘂𝘀𝗲𝗳𝘂𝗹 BTW this is part of a Super Bowl special in collaboration with the brilliant Rachael Higgins If you want to see the whole piece, sign up for our newsletters - I'll drop a link in the comments. ____________________________________ #advertising #marketing #superbowl #strategy
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Humor goes a long way when it comes to advertising! #advertisinginsights #humor #funnyads #superbowlads #advertisingstrategies #digitalmarketingtips #socialspicemedia
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Vice President, Creative Excellence at Ipsos | Advertising Insights Expert | Trusted Advisor
If you missed our live event, check out the recording here! Great discussion of this year's top Super Bowl advertising!
Missed our live, detailed analysis of the Super Bowl ads of 2024? No worries, access the recording to hear why these 15 ads ranked as this year's winners in their categories! https://lnkd.in/gQirZtqH Pedr Howard
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🏈 Touchdowns and Texts! 📱🏆 Wishing you a Super Bowl Sunday filled with exciting moments and successful plays, both on the field and in your marketing strategy! Explore how to use texting for your Super Bowl marketing campaigns here 👉 https://lnkd.in/gjTzSFf7 . . . #superbowl #superbowlsunday #superbowllviii #superbowl2024 #textmarketing #smsmarketing #superbowlmarketing #falkonsms
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It's Super Bowl time and you know what that means...some pretty great commercials! Check out these top commercials of all time and notice that #1 plays on your emotions. Could be because emotional marketing campaigns are 2x as likely to achieve sales goals than intellectual campaigns! Enjoy the game! #emotionalmarketing
The most captivating Super Bowl Ads of all time
https://www.youtube.com/
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🏈This year's Super Bowl ads are getting sweeter and sweeter! Is this the Candy Bowl theme, it's a touchdown for creativity. 🙌 Which ad has been your favorite so far? Comment below and let's share your favorites! #VivaLasVegas #superbowl2024 #superbowl
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