FairWild Foundation’s Post

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Thank you MartinBauer for being a pioneer in the FairWild company and for acknowledging and celebrating the significance of wilderness in many parts of the world!

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Happy #FairWildWeek!   We are joining in to raise awareness about the importance of wild collection and to advocate for sustainable sourcing.   An entire world is hidden in products that we use in daily life, a world that’s often overlooked but that has direct links to biodiversity and the livelihoods of many communities worldwide. We’re talking about plant ingredients collected in the wild.   A wide range of these plants can be found in the herbal and fruit infusions and beverages we enjoy every day: licorice, nettles, elderberry, silver linden, rosehip, wild apple and many more. They often come from highly biodiverse ecosystems, where they are collected by local communities who possess profound knowledge of plants going back generations.   Our sustainable sourcing standard mabagrown is acknowledged by the FairWild Foundation as a best practice for wild plant sourcing because it helps protect plants, wildlife and communities.   #leadingthebotanicalway #martinbauer #sustainability #biodiversity #wildlife

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