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📱 How can SMB and startups leverage TikTok? Las week we hosted an insightful session led by the talented Social Media Manager and Content Creator Zoe McArthur. With social media platforms rising in the ranks as tools for search, it's clear they can be leveraged way beyond entertainment tools when it comes to business. Zoe shared several case studies and actionable advice, so here are some of the takeaways from her keynote: 🤳 Engage Your Community: Community management is crucial. Your audience is the backbone of your social channels; nurturing them is essential for growth. 🤳 Align and Adapt: Each social media channel has a unique purpose and audience. Align your content accordingly and be flexible with your strategies to stay relevant. 🤳 Trend Utilization: Do not build your TikTok strategy solely on memes and trends. It's important to provide value to your brand and community beyond these elements. 🤳 Engagement Strategies: Newsjacking, algorithm engagement tools like Stitches (combining another video on TikTok with the one you're creating), and strategically commenting on other brand's posts can significantly boost your business’s visibility. 🤳 Viral Content: Collaborate with exciting brands/creators and test new content styles. While virality isn’t guaranteed, these strategies set the stage for success. Big thanks to Zoe McArthur and Madeleine Tang for sharing their expertise and to everyone who attended. And for those in Hamburg: remember the TikTok Creative Lab at Factory Hammerbrooklyn is available and free to use if you're ever in need of a space to create and shoot your content. TikTok for Business Europe #TikTokForBusiness #ContentCreation #SocialMediaStrategy #BusinessGrowth
