ExchangeWire’s Post

Running a Digital Out Of Home (DOOH) advertising service? See how fastedge.ai provides the data to prove to your customers that your platform is performing. #DOOH #AIVision

Performance is our new post campaign reporting tool providing a paradigm shift to audience first DOOH. This week, Chief Strategy Officer, Christian Zavecz shares his thoughts on Mi3Australia about how this market first advancement is enabling DOOH to be more accountable like other broadcast channels. A quick 2 min read - be sure to check out Christian's thoughts on how Performance can support your next DOOH campaign via the link below: https://lnkd.in/g55Fzz4a #QMS #OutoftheOrdinary #DOOH #OOH #Mi3 #AudienceMeasurement #Performance #QData

The first DOOH audience reporting tool has arrived. Performance guarantees your campaign's performance to give you increased: Confidence Accountability Transparency It's the Difference in our DOOH Register your interest here to find out more: https://lnkd.in/gxYuaYTp #QMS #OutoftheOrdinary #Performance #DOOH #OOH #QData #AudienceMeasurement

DOOH innovations like Dynamic Creative Optimisation, Audio OOH, and Anamorphic 3D Video create memorable advertising. Are you leveraging these opportunities yet? 👀 In our latest report, we talk about DOOH and the value that programmatic brings to this format. Special thanks to Bruno Guerrero, Chief Operations Officer at Hivestack for contributing with his point of view. “DOOH continues to evolve with technology driving a more programmatically enabled ecosystem. The convergence of screens coupled with the growth of dynamic capabilities, the possibilities for greater cross-screen targeting and higher levels of engagement are laying the foundations for the channel’s next phase of growth.” Read more in our Programmatic Trends Report: https://lnkd.in/d_KsUnkt #DOOH #ProgrammaticAdvertising

📊 Having clear data makes us take better decision: Audience measurement in #OOH has historically been a challenge. However, thanks to the collaborative work of the industry, it has been possible to firmly establish the advantages of this medium and obtain the revenue share it deserves. Let’s explore the main ones. 👇 #DOOH #DigitalSignage #OOHMeasurement #AudienceMeasurement

A Comprehensive Prelude: The Future of Audience Measurement in the OOH Industry. Here is a preview of the initial 15 minutes from our insightful webinar in collaboration with the World Out of Home Organization. Entitled "The Next Gen OOH Audience Measurement: How Digital Technology Can Transform the Industry," this session delves into the profound impact of digital advancements on the OOH advertising sector. In an era marked by an accelerated digital shift, the OOH industry opens up a realm of exhilarating opportunities, enabling advertisers to immerse audiences through novel and inventive approaches. The nuanced integration of digital sensors, data analytics, and machine learning facilitates targeted campaigns and assures they are resonant and impactful, astutely responding to real-time data and fluctuating audience behaviors. Join us as we explore, alongside global industry leaders, the evolution and potential of OOH advertising, steering through the domains of technology-driven strategies and transformative digital mechanisms. #Allunite #RealTimeAnalytics #OOH #DigitalTransformation #AudienceEngagement #InnovativeAdvertising

Did you know that OOH can boost your digital/video media reach by over 130%? Maximize your campaign's effectiveness by integrating OOH into your marketing mix. Harness the persuasive power of Out-of-Home (OOH) advertising to deepen audience connections and transform your brand experience. Its "amplifier effect" significantly enhances the impact of both digital and traditional marketing channels, driving engagement and action. For instance, OOH's massive scale can complement digital's personalized communication to increase reach by 19%, or reach consumers who aren't spending much time watching TV, boosting reach by 25%. Impressive, right? Contact us to amplify your campaign with the power of OOH. https://lnkd.in/g4a38z67 #ooh #mediamixmodeling #marketingmix #outofhome #DOOH #insights #research #media #marketing

Out of Home Media: 5 Key Benefits! Out of Home (OOH) media is your versatile marketing tool, driving results and boosting brand impact. Here's how: * 🏢 Build Brand Trust * 📣 Boost Ad Recall * 🎯 Reach Unique Audiences * 🖼️ Flexible Messaging * 🚀 Enhance Other Channels Join the OOH revolution with Skyco Media Technologies! #SkycoMediaTechnologies #OOHMedia #MarketingBoost