ExchangeWire’s Post

It was super fun being on the panel and discussing how brands are manoeuvring the new, yet-not-so-new space. As a 'digital transformation consultant' with Reckitt, I get to explore the endless possibilities that AI is building out. It is being invited for panels like this, and the many close-door marketing interactions I have had over the last year, that has pushed me into discovering the world of AI, far more deeply than before. Quick thoughts: - The opportunities are enormous - we are just getting started. For marketers, it is also extremely overwhelming! - AI goes much beyond 'saving time' kind of use cases. But even here, the tricks of the trade are intricate and when learnt, can actually make that side gig real. Hahahah! - Marketing will evolve, brands will face far more ethical dilemmas than ever before and marketers will work with product and tech more closely than in the decade of 'big data'. Excited to explore and build this, and delighted to also announce that I will be a board advisor, with a keen eye on creating marketing use cases with IffortAI (https://www.iffort.ai/). Thanks for bringing me in Daksh Sharma. Looking forward to discussing conversational AI in marketing, new engagement models and brand campaigns! Let's go beyond the wrapper 😉 ! #AI #AIinmarketing #artificialintelligence #marketing

As we head into a new year, we are taking a moment to reflect on the prosperous year we have had here at the IIC 🗓 We've had the privilege of collaborating with members around the globe to host informative and essential programmes for the world's policy agenda and digital ecosystem. We look forward to continuing to provide a platform in 2024 for discussions around AI, digital transformation, competition, digital agenda, roll-out of 5G, evolving policy and regulation, and many more relevant topics. View our full 2023 year in review below ⬇ #theiic #yearinreview #digitalpolicy #digitaltransformation

MARKETECH APAC's very first physical roundtable in the Philippines, which was organised along with Quantcast, brought together esteemed experts to delve deep into the multifaceted realm of AI within the dynamic landscape of marketing. AR Polinar, marketing deputy director at Flash Express Philippines, joined us to provide his professional outlook on the implementation of AI technology in the Industry. As the discussion stretches out further, he has expressed the importance of quantity vs quality data and how AI creates challenges in data verification for consumers.  Catch up on more highlights and viewpoints here: https://lnkd.in/gR7vEW4H #AI #marketing #roundtable

The #GovernmentServicesForum, as part of the World Governments Summit 2024, is the epicenter of international collaboration and partnerships.   Here, we foster the exchange of knowledge and expertise while actively shaping the future of #governmentservices.   The forum's main sessions focus on four key pillars: human-centered service design, #digitalempowerment, #AI's role in government services, and the future of digital transformation.   Follow us as we explore the myriad of challenges and opportunities of the #digitaltransformation landscape. #egsep #GSF2024 #WorldGovSummit

Consumers around the world have a more sophisticated understanding of AI than many leaders might realize. An impressive 82% of global consumers are aware of GenAI, with 25% having already used it. Yet, there is a gap in sentiments: 70% are excited about its workplace use, but only 43% are excited about lifestyle applications. Regionally, Asia and emerging markets are more enthusiastic (no surprise here), while mature markets like Europe and the US show greater caution. Given that feelings about GenAI have evolved over time, there will certainly come a time when it becomes a commodity. The question is “how quickly?” Explore our comprehensive findings by reading the full report available here: https://on.bcg.com/3UtXhRM   #BCGX #GenerativeAI #GenAI #CenterforCustomerInsights 

The world's first major act to regulate #AI has today been passed by the European Parliament. The #euaiact divides the technology into categories of risk, ranging from 'unacceptable' - which would see technology banned - to high, medium and low hazard. To learn more about the further implications of this #legislation, visit 👉 https://lnkd.in/gir6GQEN

Governments, industry, and civil society must collaborate to maximise benefits and minimise the risks associated with AI and digital technologies. Join us in shaping a brighter future at #RAID2024 where policy makers, legislators and experts come together to discuss how to get the balance right between Innovation and Regulation. 💡 https://www.raid.tech/ #Innovation #Regulation #AI #TechEthics

Did you know that nearly $600 billion of Australian economic activity will be rapidly disrupted by Gen AI? This will be partially led by a cohort coined as #GenerationAI, the young digital natives who have grown to use this technology. It's time for organisations to make a choice: confidently disrupt with, or be disrupted by, this new technology and its users. Our economic research and survey of 2,550 Australian employees and students on all things #GenAI has resulted in six fascinating insights. Register for our report to discover more: https://deloi.tt/3QNrQ3H #DigitalDisruption #DeloitteAIInstitute

Do you want to know what 2,000 employees and 550 students think about Gen AI? And how much they use it? Or which sectors will be most disrupted by this emerging tech? Register below to receive a copy of our new report, coming soon! It's a great read, with six rich insights and seven 'no regret' moves. #generationai #genai Kellie Nuttall John O'Mahony Stuart Scotis David Alonso Elea Wurth, PhD Pip Dexter Nicholas Hull Erica Dodd Jessica Carius George Edmonds Stephanie Re

Super excited for this #GenerationAI report to land 🔜 sharing 6 fascinating insights .. Keen to explore how we might use Gen AI to solve complex problems? Here’s a little teaser for any of you, like me are focused on the rapid disruption by Gen AI … #digitaldisruption #innovation #DeloitteAIInstitute