Exchange Invest’s Post

There, I said it. Actions (and investments) reveal priorities and our industry’s have been out of whack for far too long. #buzzkill #advertising #adagency #creative #creativedirector #adindustry #creativity #awardshows #canneslions #cmo #cmoinsights #brands #brandmanagement #cpg #fmcg #marketing #staffing #heretic #goodtrouble

If you're looking to revive your brand through advertising, check out this Cadburys Dairy Milk case study that demonstrates the power of brand purpose and goodness. The case study highlights how "There's a glass and a half in everyone" campaign turned around Cadburys fortunes. Click on the link to the video to learn more about how you can use brand purpose to give your brand momentum. #advertising #brandbuilding #chocolate * Please repost if useful ♻ * Give me a follow (& hit the 🔔) for more insights. * Join the waitlist for an exciting new book for brand builders.

Cadbury created a billboard ad that chocolate lovers would find hard to resist. Isn't it tempting to think about crossing a billboard that shows a giant chocolate bar? On the way back to work or home, doesn't that make you want to stop and get a chocolate? This is the reaction Cadbury desired when it advertised the Billboard Campaign. Create your billboard design and social media marketing campaign with #MarketingHub! . . Reach out to us at 📧 [email protected]. . . . #Cadbury #Chocolate #CaseStudy #Billboard #Campaign #DigitalMarketingAgency #SocialMediaMarketing #MarketingCampaign #BusinessGrowth #CustomerEngagement #BrandVisibility #MarketingStrategy #SocialMediaSuccess #OnlineAdvertising #DigitalAdvertising

A clever ad by PepsiCo was countered with a clever response by The Coca-Cola Company. I love marketing banter like this! What's the best ad you've seen published as a response to a competitor taking a jab? Also, what's your preferred choice: Coke or Pepsi? 🥤 #wednesdaywondering #marketing #advertsing #coke #pepsi

🍅 Heinz is turning the tables! 🌭 💨 Making waves in the Windy City with their ingenious billboard campaign, the brand is dispensing ketchup packets outside hot dog stands in Chicago in opposition to local restaurants daring to skip out on the beloved condiment. 😲 This is not just about ketchup; it's about marketing perseverance and brand insights leading to new opportunities! 💡💪 The "Smack for Heinz" campaign shows us how to take a stand for what we as marketers, and the stewards of our brands, believe in. 💥 From creative billboards to digital OOH and social media ads, KraftHeinz is spreading its message, and deliciousness, far and wide. 🌏✨ Let's ketchup with the trend and embrace the power of perseverance! 👏 #heinz #smackforheinz #brandinsights #outofhome #marketing #advertising #marketingagency #ascendamarketing

Chocolates are everyone's Valentine's Day favourite, but have you heard of an anti-Valentine chocolate brand campaign? Well, that's been Cadbury 5 Star's approach for the past six years. Let's explore their strategy behind it. Follow the link in comments to know more. #advertising #marketing #samosasnippets

Have a read of my article on how Snickers overcame declining sales growth and created brand fame with their iconic “You’re not you when you’re hungry” global campaign!

What can we learn from Magnum's latest campaign - "stick to the original" ? In this campaign Magnum fights against own label. The TV advert depicts a woman unpacking shopping that her partner has just returned with, only to find he's bought fake magnums. This leads her to question what else has been fake in their relationship...and she soon goes off to find the real thing instead! Magnum's social media content has followed suit, whilst also focusing on those things that really make a Magnum stand out from any other copy-cat ice cream. For me this campaign is a great reminder to call out your USPs (unique selling points) What makes your products different from others? Why buy yours brand and not an own label version? Some of those selling points may be really obvious, but others may not - so call them out - don't assume your audience knows. I think the simple, clear messaging works really well too - "stick to the original" and "spot the 7 differences" - they are very clearly making us think about why their product is better than another similar ice-cream. This simple, uncomplicated messaging will capture their audience's attention for longer. I also love that they've chosen to begin this campaign in January. I'm not sure that many of us fancy eating ice cream in the winter months, so on the face of it, it seems like a weird time to be advertising this. However, the mere exposure to this campaign over time means that when we do come to purchase ice creams in the summer, we are more likely to buys theirs vs another brand. What do you think? Or are you just thinking it's already time for ice cream!?!?! 🍦🍧 #marketingcampaign #fmcg #consumergoods #marketingconsultant

Hispanic brands came closer to share their products and their Latin flavors with their customers during the Hispanic Heritage Month. Juana, Sigma Foods, Goya Foods, and Avocados from Mexico engaged in activations designed to create a loyal relationship with their consumers. Let us show you how, as part of integrated marketing campaigns, we brought our client’s products right into Hispanic consumer’s hands. Read More by visiting our website: https://lnkd.in/dvH5sFJN #hispanicheritage #neosol #neosolmarketing #ocmarketingagency #marketing #marketingagency #business #digitalmarketing #handcraftedsolutions #liveplayshop #contentmarketing #marketingplan #marketingstrategies #marketingtools #marketingsolutions #marketinginsights #hispanicmarketing #brandactivation #productsampling #marketingtips #integratedmarketing #multichannelstrategy #southerncalifornia #cpg