Evonik Superabsorber’s Post

It’s time to start the new week! This week’s CommsQuote is by Selfine Onyango, Media and Communications Manager, WezaCare Solutions: “One of the most important relationships is the one you have with yourself. And every day, you have a choice for how you'll show up.” You have the power to choose how you show up at work. No matter the situation, you can show up as powerful, strong or joyful. How will you show up this week? #TheCommsAvenue #Communications

PublicRelay's Monthly Highlights have landed!   Each month, we'll be compiling insights shared by senior communications leaders during our discussion-driven roundtables and delivering them straight to you.   These Key Takeaways outline high-level themes and trends surfaced during the events—see what was top of mind for communicators in June! #ReputationManagement #PRCrisis #GenAI

A well-timed discussion about how to navigate the risks and opportunities of executive positioning, at a time when trust in leadership is at an all-time low. Join us on August 29th! #executivecomms #executivepositioning #purposefulcommunications #trustedcommunications

How is it mid-February already?! There’s no time to waste in getting our 2024 initiatives underway, but Jessica Antle has some incredibly important advice on how to move ahead fast — but with the right strategic direction. #strategicmarketing #pr #communicationstrategy

How to deal with a PR nightmare 101: Grimes’ team needs a Crisis Communications Award for the way they handled the very public technical difficulties and the press coverage that followed after her disastrous first set at Coachella 🏆 They were creative, acted fast, didn’t take themselves too seriously, provided entertainment while fully acknowledging the disaster, and eased the tension before she went on to perform for weekend two. Initially, the performer did not accept blame for what went down, which, as you can imagine, was not well received. She was frazzled, making excuses that professional DJ’s called her out for across social platforms, and generally speaking, was a complete hot mess. Panic makes us do weird things. This pivot from her team was necessary for further damage control. If you don’t get it right the first time when something goes down with your brand, there is always the possibility for a redemption arc. We all get humbled sometimes. It’s how we respond and move forward that matters. #pr #coachella #grimes #crisiscommunications #prstrategy #brandstrategy #brandmarketing

So, you've got your 2024 communications plan and you're ready to rock the year. 🚀 But now's the time to pause and ask the tough questions to ensure you're driving REAL results for your business. Our PR & Strategic Communications Practice Lead, Jessica Antle, poses some critical questions to help keep you moving in the right direction. Let's make 2024 your best year yet! 💥 #PRstrategy #BusinessResults https://lnkd.in/e7JaGCNF

Thanks, Jessica Antle, for this thoughtful take on how to ensure a comms plan is really ready for 2024. I loved this line in particular: "Remember, media coverage serves as a means to an end. It’s not the goal in and of itself. If you can’t make a direct or indirect argument for how the project will drive revenue, think carefully about whether the project is a priority." Check out the full article for the three questions you should start asking about your own comms plan this year.

Our amazing Practice Lead for PR and Strategic Communications, Jessica Antle, shares her thoughts in this piece, "Three Questions to Ask About Your 2024 Communications Plan." This piece brilliantly outlines essential considerations for enhancing our PR and communications strategies as we march into 2024. It's a compelling reminder of the power of strategic alignment, the critical role of measurement, and the necessity for resource optimization. A pivotal read for elevating their impact this year. Dive in for a wealth of insights! #PR #Communications #Strategy #PRstrategy

🌟 Breaking down silos at the Mountain! Join the communications revolution today and let's bridge the gap together! Drop your favorite emoji below! 💬 #BridgingTheGap #CommunicationsRevolution #InteractivePosts #BreakingDownSilos