evian ’s Post

Why has cycling become a hotbed for sportswashing? Great to publish this piece by Charlie Allenby on sportswashing in cycling, from state sponsorship of WorldTour teams to the reach of sovereign wealth funds across the industry https://lnkd.in/eQZEbDY3

World-class complex. Regardless of the type of sport, it's always fascinating to see how some facilities embrace design in all its forms. This includes not only the design of the "product" but also the design of the "service" understood as the experience offered to the user, as well as the opportunity to use the facilities for various activities. We recently visited Belgium to see the Velodrome, an indoor velodrome located in Heusden-Zolder. Spanning over 15,000 m², this sports complex provides everything an athlete, whether recreational or competitive, may need. However, the standout feature is undoubtedly the 250-meter-long wooden cycling track, commonly referred to as a velodrome. In the central area, there are four sports pitches catering to various other sports such as basketball, indoor football, and badminton. Furthermore, the complex offers a range of services including meeting rooms, bicycle lockers and rental, an exercise lab, and catering facilities. The modern 1,000 m² gymnastics hall and fully equipped medical center for the adjacent Zolder Circuit add the finishing touches to this impressive facility. 🙌 What’s your take? # 267 SPORT, Belgium 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

The UCI’s mission should focus entirely on competition rules and rider safety. The organization should not be in the event business beyond world championships. It’s a governing body, not a sports marketing enterprise. Over the past 30 yrs, beginning with President Verbruggen, the UCI has purchased or created race series and ranking structures that purposely undermine independent, established event promoters….the same promoters that pay large sanctioning and anti-doping fees. This is a huge conflict of interest. Its globalization rose is full of thorns. In these past three decades, UCI has dramatically increased team budgets (travel, staffing and infrastructure) and diluted sponsorship and media value. As a former UCI commission member and international event organizer, including MTB World Cups and USAC National Championships, I witnessed the above power play first-hand and in real-time. My observations are not from a distant armchair. Apologies if you hit a paywall.

World-class complex. Regardless of the type of sport, it's always fascinating to see how some facilities embrace design in all its forms. This includes not only the design of the "product" but also the design of the "service" understood as the experience offered to the user, as well as the opportunity to use the facilities for various activities. We recently visited Belgium to see the Velodrome, an indoor velodrome located in Heusden-Zolder. Spanning over 15,000 m², this sports complex provides everything an athlete, whether recreational or competitive, may need. However, the standout feature is undoubtedly the 250-meter-long wooden cycling track, commonly referred to as a velodrome. In the central area, there are four sports pitches catering to various other sports such as basketball, indoor football, and badminton. Furthermore, the complex offers a range of services including meeting rooms, bicycle lockers and rental, an exercise lab, and catering facilities. The modern 1,000 m² gymnastics hall and fully equipped medical center for the adjacent Zolder Circuit add the finishing touches to this impressive facility. 🙌 What’s your take? # 267 SPORT, Belgium 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

The Tour de France is approaching rapidly and it is interesting what media figures are behind it. According to event organizer Amaury Sport Organisation (A.S.O.) the 2023 Tour de France was producing the following: Broadcast Reach: The event's broadcast reached nearly 150 million viewers across Europe, showcasing its extensive appeal and popularity. Online Engagement: The official website, letour.fr, saw a substantial increase in traffic, with 30.6 million unique visitors, marking a 76% rise compared to 2022. The site recorded over 80 million visits, with 52 million of these being international. The Tour de France official app reported 29 million sessions, a 37% increase from the previous year. Video Views: Combining online and app video views showed a 43% year-on-year increase, indicating a significant boost in engagement and interest in the event across digital platforms. These figures reflect the growing digital engagement and global reach of the Tour de France, affirming its status as one of the most popular sporting events worldwide. #TourDeFrance #Cycling #Sponsorship

Across the last two months on Cadel Evans Great Ocean Road Race social channels, we have been featuring results from the Tour de France and the World Championships across both men's and women's races. We've had a few posts go viral over that time, but perhaps most interesting is that two of our top three posts on Facebook are of female cycling results.   I don't think it's unfair to say that women's cycling doesn't have the same profile or media coverage as the men's. So what makes this interesting is that the men's and women's posts were virtually in the same format - the corresponding men's posts were far less engaged with.   Could it be these women's sport-specific posts are better at finding their target audience on Facebook?... Or a completely unfounded theory of mine: Facebook's algorithm is engineered to push women's sports news coverage to greater audiences? #facebook #socialmedia #womenssport #cycling

WHAT IS WHY SO MANY OLYMPIC HOPEFULS ARE RUNNING IN ALL-BLACK, UNBRANDED GEAR AND HOW DOES IT WORK An army of unsponsored athletes at the U.S. Track & Field Olympic Trials, supported by Bandit Running's Unsponsored Project, is challenging the traditional sponsorship model. Bandit Running provides these athletes with all-black, logo-less gear and short-term endorsement deals to help cover expenses and highlight their availability for longer-term sponsorships. Athletes like Courtney Okolo and Brandee Johnson are finding new opportunities through this initiative, which aims to uplift amateur and sub-elite competitors. #sportssponsorship #athletesupport #trackandfield https://buff.ly/3We66jQ

🚵♀️[Sports Biz News]  🇩🇪Brustor Extends Sponsorship with Alpecin-Deceuninck for the 3rd Year 🎉  Belgian innovative sun protection system manufacturer Brustor announces the extension of its sponsorship agreement with the German professional cycling team Alpecin-Deceuninck for the third consecutive year. This renewal reinforces Brustor's commitment to promoting healthy living and contributing to CSR and ESG initiatives. Brustor supports Alpecin-Deceuninck and Kv Kortrijk to promote a healthy lifestyle and encourages its employees to participate in cycling and charity events. These efforts highlight Brustor’s dedication to social responsibility and sustainable business practices. By continuing this sponsorship, Brustor strengthens its brand presence and aligns with teams that share its values. The partnership with Alpecin-Deceuninck not only emphasizes Brustor's commitment to high-performance sports but also showcases their dedication to fostering a community-oriented approach. As both entities strive for excellence, this collaboration ensures a broader impact on promoting outdoor activities and well-being. Additionally, this renewed sponsorship underscores the importance of integrating corporate social responsibility into business strategies, demonstrating how companies can contribute positively to society while achieving their business goals.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cycling #sponsorship #AlpecinDeceuninck #health #outdoorlife #sustainablebusiness #socialcontribution #Belgium #Germany #Brustor #KvKortrijk #CSR #ESG