THIS JUST IN – Creative powerhouse and cultural icon Pharrell Williams; design, innovation, and lifestyle product company Humanrace; and evian have announced the launch of an exclusive limited-edition tennis-inspired apparel collection.
For more than three decades, evian has proudly served as the official water of New York’s largest tennis tournament, the US Open, bringing its premium water to the court and helping to hydrate players and fans alike. Together, evian and Humanrace have developed an all-gender capsule that brings together the essence of tennis through Williams’ personal fashion sense rooted in his active lifestyle and focus on being well.
The capsule collection marks the first installment of a multifaceted partnership rooted in community, creativity, and the undeniable energy of living young. Pharrell himself shared: “Every piece in this line reflects my belief that being well is a lifestyle. Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful, and moving.”
Learn more about the capsule collection and partnership in this Highsnobiety exclusive and be sure to follow along on @evianwater, @humanrace, and @pharrell social channels for more exciting updates and announcements.
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If anyone tells you golf is boring, it’s only for old people or isn’t fun, then this tournament will prove them wrong ! 👏 Well played, Celine !