In defence of Atlanta (INTA 2024)
At INTA this year one of the things Phillipa and I heard quite frequently was how much a lot of the attendees disliked Atlanta. We don’t think this was fair at all so here is my counterargument in a handy list.
1) A lot of the receptions were near the exhibition centre and there was fair bit of repetition on specific venues. That’s not Atlanta’s fault! There really are a wide array of venues available that could have held receptions (a particular shout out to Davies Collison Cave here whose choice of the Painted Duck was inspired).
2) The perception that Atlanta was a boring facsimile of other US cities. This is likely if you only ventured a few blocks from the conference centre and didn’t see the wide variety of areas. Just a short drive from downtown was Grant Park with some super quirky bars and restaurants, or plenty of small shopping areas just out of downtown with free parking and a good selection of shops. Then there is Ponce City Market with its cool eateries, eclectic shop. And finally, did you know about the Atlanta BeltLine? We stumbled across it – 22 miles of unused elevated railroad tracks now reclaimed with wildlife, walking paths, restaurants, and activities for all ages. I can only think of New York that has anything similar.
3) There were no tourist attractions. Well, I have a photo of me in the Oval Office to prove otherwise. The Jimmy Carter Library and Museum also had an excellent exhibition on The Green Book that was both emotional and inspiring. CNN, the Coca-Cola Experience, Margaret Mitchell’s house, MLK National Park – there’s loads. I only had time for the former President this time around, but I’ve been to most of the other attractions on previous visits to Atlanta and they’re very good.
4) Taxis were expensive, and it was difficult to get around. We found that there was healthy competition for Uber by Lyft which meant that you could generally get a decent price when one was surging. But beyond this, the public transport system was pretty effective. When some we knew were paying $70 on Saturday night getting home from a reception, Phillipa and I achieved the same for $6 total.
5) It was often surprisingly walkable. Okay perhaps because of 1), but it was actually quite pleasant to walk between receptions and the Olympic Park was lovely to stroll through.
6) The Grand Finale was fun, actually very chill, with ample food and drink and superbly organised, and the stadium is impressive.
I will grant you that getting through the airport on arrival was awful though (and I had a relatively easy time of it, but Phillipa definitely didn’t) and perhaps that’s why a lot of us were in a bad mood about the city 😉.
Am I right? What did you like about Atlanta?
Brand Strategist @ Spotify | BLK-LA Lead
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