EVEN’s Post

Artists deserve to get paid no matter how big or small their audience is. This whole narrative around "streaming thresholds" is nonsense. This morning, I received a report from our team about DIY artists participating in a social media campaign for EVEN, and out of curiosity, I went to look at their Spotify monthly listeners and compared it to how much they made on EVEN the last month. My jaw dropped. In the last month, artists on EVEN—many with fewer than 10K monthly listeners—have been making thousands of dollars. These are not the "emerging stars" you see on billboards or artists you would see on an editorial playlist. These are DIY artists who took a leap of faith and decided to sell their music first on EVEN before uploading it to streaming platforms. This only gets more exciting as we prepare to announce our partnerships with some of the leading DIY distributors (guess who 👀) to onboard more of these incredible artists. Think about it: In a world where streaming platforms are cutting off payments to artists who don't hit 1,000 streams in a calendar year, this means most of these artists we are featuring would have never seen a dollar from their music this year. But because of EVEN, they are making real money, engaging real fans, and building real careers. What will this do to the industry? What will happen when (not if) the millions of artists who don't make a single dollar from DSPs start making hundreds and thousands of dollars on EVEN? It’s time for artists, managers, and executives to rethink what’s possible. The broken models of the past are beginning to be left behind. We’re witnessing an industry that is getting EVEN. #musicindsutry #musicnews #streaming #dtc #superfans #EVEN