Ethical Capital Partners’ Post

Pornhub’s parent company and its Ottawa-based ownership group are joining forces with Crime Stoppers International in an attempt to better police the world’s largest adult entertainment site. Crime Stoppers International has entered into a “working relationship” with Aylo, the renamed parent company of Pornhub, to provide internet tipsters with an anonymous place to report suspect material, to review Aylo’s phalanx of online trust and safety measures, and to share the company’s technology with its police partners. Crime Stoppers International CEO Shane Britten was in Ottawa last week to meet with officials from Ethical Capital Partners, the private equity firm that bought Pornhub’s parent company, MindGeek, almost one year ago. In an interview, Britten said the two organizations see eye-to-eye on the need to reduce harm on the internet. “It’s all about how can we make the internet safer for people,” said Britten, a former counter-terrorism investigator with Australia’s security intelligence service. “We’re looking for anything that can bring a force multiplier to police.” Crime Stoppers deputy CEO Hayley Van Loon said she believes Pornhub’s video fingerprinting technology will make the internet a safer place once it’s shared with law enforcement.