ESW’s Post

"Turn Shoppers into Brand Advocates" | Acquiring customers is not the marketer's end goal. It's the beginning of converting them into marketers themselves, referring friends and family into a virtual flywheel. Armando Roggio explains the tactic that can transform a business. https://pec-ly.com/?6seI #ecommerce 

Discover how Direct-to-Consumer (D2C) brands are revolutionizing the commerce landscape with innovative strategies that forge direct, impactful connections with consumers. Dive into the seismic shift that's transforming consumer behavior and brand strategy. Read more on our blog! #D2C #DirectToConsumer #MarketingStrategy #ConsumerBehavior #BrandStrategy #Ecommerce #DigitalMarketing #CustomerEngagement #Innovation #CommerceRevolution #BrandBuilding #MarketingInsights https://lnkd.in/gyX_aiT2

🚀 Want to elevate your DTC brand above the noise? Here are 10 actionable strategies to make your brand stand apart from the rest: 1️⃣ Prioritize Customer Experience: Seamless shopping experiences are non-negotiable.  2️⃣ Embrace Personalization: Tailor your offerings to individual preferences and behaviors.  3️⃣ Tell Compelling Stories: Beyond selling products, tell stories that resonate with your audience.  4️⃣ Leverage User-Generated Content: Your customers are your best advocates.  5️⃣ Focus on Sustainability: In today's eco-conscious landscape, sustainability isn't just a trend – it's a necessity.  6️⃣ Cultivate Community: Foster a sense of belonging among your customers.  7️⃣ Invest in Quality: Quality speaks volumes.  8️⃣ Offer Seamless Omni-Channel Experiences: Break down barriers between online and offline channels 9️⃣ Innovate Constantly: Stay ahead with innovative products, features, and experiences.  🔟 Listen to Feedback: Your customers' voices matter. You can read more about our thoughts on the future of DTC in our post that was published today on MediaPost:

Cross-Channel Marketing: Connect The Dots To Boost Your Business In this day and age, consumers are exceptionally conscious of their shopping habits and preferences. Their expectations encompass various aspects, including pricing, ingredients, delivery choices, production methods, and the overall customer experience. They seek a smooth and integrated journey, whether it’s online or offline.... Read More: https://lnkd.in/ekFhfQbS #CrossChannelMarketing #customersegments #marketingautomation #marketingexperience #Martech360 #preferences #shopping

So glad to see that the “you deserve this”, “buy whatever you want” mentality is dying away. Consumers are begging for relevance and relatability not a “buy this” mentality. What is the voice of your brand and how are you using that voice? #SensoryMarketing #AdvertisingAndMarketing #BrandIdentity #BrandRelatability

So glad to see that the “you deserve this”, “buy whatever you want” mentality is dying away. Consumers are begging for relevance and relatability not a “buy this” mentality. What is the voice of your brand and how are you using that voice? #SensoryMarketing #AdvertisingAndMarketing #BrandIdentity #BrandRelatability

So glad to see that the “you deserve this”, “buy whatever you want” mentality is dying away. Consumers are begging for relevance and relatability not a “buy this” mentality. What is the voice of your brand and how are you using that voice? #SensoryMarketing #AdvertisingAndMarketing #BrandIdentity #BrandRelatability

Are you maximizing the preferred communication channels of your customers? A recent study from Intuit Mailchimp highlighted in a MediaPost article unveils a key insight about consumer preferences in communication. 🔹57% of shoppers favor emails over other channels. 🔹Followed by SMS and social media, both at 17%. This statistic isn't just a number—it's a directive for brands: 🔹Email remains the king of direct communication. 🔹Consumers appreciate its straightforward, personalized nature. Why this matters: 🔹Trouble-free shopping experiences drive brand loyalty. 🔹Consumers want informative, accessible interactions with brands. Integrating these findings into your marketing strategy can improve your customer experience: 🔹Optimize your email campaigns to be more responsive and tailored. 🔹Balance your outreach with SMS for timely updates and social media for engagement. Here’s the bottom line: 🔹Email isn't just an old-school tactic; it's a preferred, powerful tool to connect and convert. 🔹Leveraging the strengths of each channel can significantly influence shopper satisfaction and loyalty. If you're looking to refine your email strategy to drive loyalty... Let's chat>>>>>> https://lnkd.in/ewGGWiGE

Leverage every single touchpoint. Here’s one clever tactic the wildly successful Olipop is using to take on the world’s largest companies 👇 With the continued growth in online grocery shopping, brands can unlock an edge through digital content on retail sites. Instead of just adding warm and fuzzy photos, Olipop use this real estate to drive home their positioning. This simple graphic works for a few reasons: 🥤 You get to play by your own rules By creating your own standards for highlighting what’s good and bad, you get to set the rules. And you can frame the rules so that you win. In this case, it’s fairly objective - ‘less bad stuff, more good stuff’ 🥤 It creates a ‘no-brainer’ proposition These simple numbers are fairly hard to argue against. 
 In fact, they are very compelling. By reducing the amount of thinking the shopper has to do, there’s less friction and more action. 🥤 We love an underdog “A new kind of soda” is a beautiful tagline. The silhouette of the competitor bottle is one of the most iconic shapes in the world. Sitting next to that as new and different can unlock emotion, helping to drive a purchase decision. A simple brand positioning statement that every single person in the company understands is wildly underrated. Leverage that across every touch point and become an unstoppable force. What do you think? 
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