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The term ‘weipang,’ meaning ‘a little bit fat,’ is gaining prominence as a symbol of body confidence, with the hashtag ‘midsize outfit’ on RED reaching over 7.8 billion views. This demand has led to the growth of “Midsize Influencers,” characterised by bodies that don’t conform to ultra-thin standards but also don’t fit the ‘plus-size’ label, who are challenging prevailing body image norms. Helena believes this is closely connected to Gen-Z values and the increased globalisation that comes with social media: “Gen-Z are much more welcoming to diversity in beauty and there are more elements which used to be viewed as imperfections now to be accepted as “beauty,” she explains, “social media brings exposure to diverse body images from around the world and helps connect up peers who share similar experience and point of view towards beauty. Even the platforms themselves are taking notice of this movement.” Read the full article here: https://ow.ly/6y8p50Qssju #bodypositive #chinainsights #chinamarket #chinaconsumer #thetongtake

Skincare giant DRUNK ELEPHANT recently hit the news due to the number of tweens and teens putting this sophisticated skincare on their Christmas Wish List. And it’s not just skincare. Gen Alpha are demanding products like Stanley cups and lululemon activewear. Brands have got Gen Alpha on lock thanks to their powerful influencer partnerships on TikTok. Learn how to ethically tap into the consumers of the future - and handle the discourse 💸 Read more: https://bit.ly/48Fhng9 #influencermarketing #genalpha #drunkelephant #brandmarketing #tiktokmarketing #socialmedia #viralcontent

Dermo Cosmetics in China: Why The Cosmeceuticals Market is Growing so Fast? 1- Chinese males consume cosmeceutical almost as much as women 2-  the best-selling segment of cosmeceuticals is skincare (nearly 50%) 3- Chinese female consumers’ daily skincare routines. 4- Communication around Ingredient : bring safety and quality 5- Douyin ... the magic way to reach million of people 6- Influencers ... are fan of Cosmeceuticals products https://lnkd.in/gATzks5k #cosmeceuticals

What role does personalisation play in the beauty industry, and how do custom skincare brands cater to the desire for individualised beauty routines? 🧴 Social networks, beauty influencers, and brands like Ordinary Skincare Co are known to influence consumer knowledge and trust in skincare products. So, how do you cater to the growing demand for diverse and inclusive representation within the beauty industry? 🤲 Discover how major trends are reshaping the skincare industry in our latest report, ‘Unveiling the Future of Beauty.’ Click here to download the report: https://ow.ly/pqIS50Q9Qe6 #designit #wipro #design #designwhatmatters #sharedprogress #beauty #skincare #cleantech #inclusivebeauty #innovation #technology

Overall Vietnam cosmetics market in 05 listed below: ☘  Vietnam's beauty industry boomed in 2023, reaching $1.6 billion in revenue. ☘  This growth is driven by a young, beauty-conscious population, with women being the primary consumers. ☘ The market is expected to hit $2.7 billion in 2024, with e-commerce playing a growing role (20% currently, 24% by 2027). ☘ Organic and natural products are trending, with local brands like Cocoon leading the way. ☘  Social media and influencers heavily influence buying decisions, and successful brands prioritize both online and offline strategies. 👉 Download the report: "Vietnam's Online Cosmetics Market Overview 2024 - How to Win" to deep understand Vietnam's cosmetics market (Download link in comment)

🌟 Our monthly beauty leaderboard with Jing Daily is live! China’s largest mid-year shopping festival (618) took place this month and beauty brands are boosting their online presence. 🇨🇳 Local stars: 🌟 Proya Cosmetics dominated the 618 beauty buzz with a record-breaking $12.6M media value! The Guangdong couple (@广东夫妇) contributed $10.6M through 6 Douyin livestreams, showcasing the power of consistent mentions during events like 618. 🌟 Winona earned $1.4M in media value. Blogger Yuantuma (@原图妈) mentioned Winona 10 times, emphasising the importance of strong influencer relationships 👀. 🌟 Chando generated $520.4K in media value. Influencer Yizhi Jingzhu (@一只静猪) highlighted Chando skincare on Douyin, highlighting skincare and beauty standards in the Chinese beauty market. 🌐 International leaders: 🌟 SK-II achieved $3.8M in media value this month 🤯. The Guangdong couple's Douyin livestream from a SK-II counter across the 618 festival generated $3.5M, reinforcing SK-II's leadership in China. 🌟 Fenty Beauty earned $1.2M. Influencers Ma Baoer (@马宝儿) and Xuanzi Freya (@弦子Freya) showcased product diversity and inclusivity. 🌟 Shiseido earned $923.1K. Actress Liu Yifei's Weibo post generated $601.7K, highlighting the impact of high-reach local influencers. Discover more about these winning strategies and the influential sources driving beauty brand success in the competitive Chinese market. Read more here! https://lnkd.in/gmX35Yp8 #jingdaily #wearisma #influencermarketing #influencers #influencersources #influence #influencerdata #influenceranalytics #digitalmarketing #SK-II #shiseido #fentybeauty #winona #proya #chando

Empowering Women Through Jewellery: CaratLane's "Wear Your Wins" Campaign with Nancy Tyagi CaratLane is redefining how we perceive and purchase jewellery, making it more accessible and meaningful for everyone. Their latest campaign, #WearYourWins, celebrates women's achievements and encourages them to reward themselves with everyday jewellery. A standout collaboration in this campaign features Nancy Tyagi, who hails from a small town, started her journey from scratch, and has reached impressive heights, including representing at the Cannes Film Festival. This partnership perfectly aligns with CaratLane's values of accessibility and affordability, bringing a fresh and inspiring perspective to their brand. This strategic influencer marketing move by CaratLane not only highlights their exquisite jewellery but also connects with a broader audience that values real-life success stories and perseverance. This collaboration is a prime example of how brands can harness the power of influencer marketing to create meaningful connections and expand their reach. CaratLane's approach is a testament to the effectiveness of aligning with influential figures to inspire and resonate with their target audience. CaratLane - A Tanishq Partnership, Jennifer Pandya, Avnish Anand, Atul Sinha, Pranay Sindhu (Ph.D) #caratlane #marketingwins #brandbuilding #influencermarketing #imthobserves Link for the full article: https://lnkd.in/gzNgqWUY

Looking to target Chinese Gen Z consumers? 🎯   Social commerce platform, Xiaohongshu (more commonly known in English as RED), is the place to be.    Through community-driven insights, social product reviews and recommendations, influencer marketing and beauty tutorials, the platform has redefined how consumers engage with beauty products.   RED is not just a place for consumers to purchase goods. It has empowered consumers and revolutionised how they experience beauty, becoming their go-to hub for beauty products.    Made up of over 200 million users, 89% of whom are females (mostly aged between 18 to 34), RED has amassed a following that is closely aligned to the target demographic for beauty imports. 💄   Check out this short video below with YASO Co-founder, Adam Knight, for more insights into RED.   #socialcommerce #china #chinamarket #beauty #RED #skincare #genz

Strategies that helped Sugar move from 30 lakh to 3000 cr included: Identifying a market gap: Sugar recognized the absence of mid-range makeup products in India, with Maybelline priced at around Rs. 300 and MAC at over Rs. 1000. This led to the launch of Sugar cosmetics, offering products starting from around Rs. 499. Educational content: Sugar initiated social platforms to provide educational content on makeup application, catering to the needs of customers seeking guidance and tips. Psychological understanding: Sugar understood the psychology of its female demographic, recognizing their desire for affordable yet aesthetically pleasing products. This insight was applied in product packaging, such as lipstick boxes, to appeal to customers visually. Leveraging influencers: Sugar utilized influencers to amplify its brand and reach potential customers, tapping into their #BrandBuilding #Strategy #Innovation #CustomerFocus #Collaboration #SuccessStory #SugarGrowth #MarketExpansion