ESPN’s Post

Time is of the essence for all. Thus, every pro sports team in the US should pull out all the stops to truly maximize practice time & ensure learning & skill evolution occurs. The inclusion of skill acquisition specialists could be the way. https://lnkd.in/gGBdBFk2

A few days after the battle of the Lukes, the sport of darts finds itself in the scenario of wondering how best to maximise the significantly increased attention it received as a result of Luke Littler’s story. It reminds me of the position many sports which feature at the Olympic Games also face, receiving much more attention and interest for a short period but then a significant drop-off. How will the sport of darts look to make the most of this opportunity? What role will broadcasters, partners, the Talent and the grassroots play? I wonder if the Professional Darts Corporation are thinking about how research can help them understand the opportunity they now have? How much do they know about their potential new audience? What can they be doing to not only maintain, but drive future interest and participation? #mrx #marketresearch #sportsbiz #sport #sportbusiness

Skill Acquisition Specialists in Pro Sports in America: Why are they even needed & what problems would they help organizations solve? https://lnkd.in/gDZGbPdK Furthermore, why is now the right time for Skill Acquisition Specialists to become a thing in American professional sports? How can these SAS serve to help guide more skillful movement behavior on an organizational and team level? https://lnkd.in/gGBdBFk2

When students participate in sports activities at R-MA, they can develop qualities such as sportsmanship, an appreciation for teamwork, as well as a strong understanding and respect for the importance of collaboration. Learn more about how Athletics at R-MA helps students build key life skills: https://hubs.li/Q02b4Vnc0

There are not many games that challenge you to combine calculation, daring and steely resolve together. Not many that pit intelligence and luck, with the ability to mask your emotions, often defying natural human reactions, so that you can get a win. 🃏 That’s the beauty of the game of poker. My first entry into this fascinating world was at the start of my career, when I was involved with Poker Affiliate World & PokerNews; Whilst I was a social player, my appreciation for the true players only deepened the more I got to know the game. Today, 16 years on,  I feel privileged to personally know the team at Entain Venues, that has brought the APL Million to the masses for the 6th year running. The dedication of all those involved, the vision, the relentlessness. A massive shout out to Michael Wickens for his part of this highly anticipated event. If anyone is a poker enthusiast or is in the Gold Coast, do head on down to the event to check it out. #poker #marketing #skill -------------------------------- Like this post? 👋 Hello, I'm Mitchell Nunis. Click on my name and hit the 🔔 on my profile to be first on my shares. 🚀 Connect with me with an introduction! 🤼 Got a B2B marketing tip to share? Let me know in the comments! 💡 I share disruptive advantages learned from leading marketing at start-ups, scale-ups and beloved brands.

An event that I always keep an eye out for, even though I'm not in the sporting industry. The team at Leaders in Sport always deliver and there are topics that can apply to other mediums too. The content is great! However, for this post, I thought I would share how I think tech can help sports teams engage with their fanbase better (and by tech, I mean Salesforce...cut me some slack on the bias, I am a Salesforce consultant! 😁 ) The focus should be on how we convert the casual fans into fan-atics 🙌 Fan-atics spend more time and attention with their teams and communities more than the casual or light touch fan. This time and attention will convert to revenue naturally but it's upto us as teams to provide an experience that encourages inclusivity and keeps them coming back for more. How can we move the needle? What would a casual fan on the fringe of being a fan-atic need to feel, see, hear and ultimately experience that will keep them spending time with our teams? Focus on this and the bottom line will take care of itself. A unified platform is a MUST 👍 So many systems will be in a team's tech stack to try and provide this level of experience but we're dealing with one person, not several records of that person. Or at least that's what we should aim for. Multiple databases and instances of that person can lead to a disjointed approach which isn't a great experience. How can we leverage tools such as Data Cloud to bring e-commerce, ticketing and match attendances to create one single profile of that fan in Salesforce? It's the little things 🌟 An idea I've been playing around with is how we can use these tools to make the matchday experience better. What if, to the above point, we can create a single profile of the fan, join the ticketing system and marketing system, such as Marketing Cloud so when a fan scans their ticket, an email goes out to let them know where the nearest facilities are or bar to where they are sat? Or Text, if that's their preferred channel? Could these little experiences make a difference? 🤔 Side note on Sponsorship Maybe a team or organisation would use Salesforce to manage Rights Holders and Sponsorships. In which case, I feel there is a gap for a company or ISV to provide a solution for these teams that sit on platform. Great work again Leaders!

We must as a part of our sports policy, curate a preamble with a time-bound pert chart in terms of creating a correlation coefficient between infrastructure created, both soft & hard and proposed medal tally in respective world games. Set up an ombudsman who cuts across red tape to find out actual progress made and periodically do a gap analysis. Set up a concept note about how we can replicate future #neerajchopras with clearly defined timelines to achieve that across different sports disciplines Some kind of a tax exemption could be extended to those big corporates who would willingly adopt one sport for example, let's say kabaddi, basketball, tennis, hockey, swimming, soccer, javelin or shot put and then proceed to build infrastructure in terms of training facilities, nutrition requirements, psychological strength developers, intellectual and emotional resilience builders replete with mentors especially in the rural hinterland to create a huge reservoir of outstanding talent, only in that particular sport discipline. Unless & until we are focussed and have scale, we will never be able to reach the heights scaled by countries like the US, UK, Russia and China. In order for #India to be world-class, we must excel in every sphere. Not just economic prowess or in the sphere of technology, supply chain dynamics or semiconductor chips. #NarendraModi #NirmalaSitharaman #AnuragThakur

Having some great conversations about automated sports production with attendees at NAB Show! Swing by the Z by HP booth (SL2048) and let’s chat about the sports solution that fits your needs.